"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
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he authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion." (Publisher description)
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"Bleibt alles anders? Oder was ist wirklich neu in der viel beschworenen Berliner Medienrepublik? Die qualitative Studie untersucht explorativ und in komparativer Sicht (USA und Deutschland) die Auslagerung von Regierungs-PR zu Agenturen und Beratern sowie die Auswirkungen auf die Beziehung zum Poli
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tikjournalismus - unter anderem mittels einer Fallstudie zum Imagebuilding von Finanzminister Hans Eichel. Die Untersuchung läuft vor dem theoretischen Hintergrund eines normativen akteurstheoretischen Modells politischer Öffentlichkeit ab. Einen Schwerpunkt bildet die theoretische und empirische Analyse der Metakommunikation über Politik-PR." (Verlagsbeschreibung)
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"Determining that the time had come to derive lessons from past efforts, think afresh about media assistance, and perhaps add some new models - including approaches for Africa and Asia, where the cultural preconditions and economic prospects are quite different from those of Europe - USAID’s Burea
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u for Policy and Program Coordination (PPC) undertook a year-long evaluation and review of USAID’s media assistance programs. The goal of the review was to develop a set of learning tools and promote a more aggressive media development agenda. The media assistance review was launched in July 2002 by PPC’s Dr. Krishna Kumar, who convened about 30 USAID and public diplomacy officials, congressional aides, journalists, and NGO media development practitioners to assess what has worked, what has not, and what might be done differently. Much of the discussion focused on the need to create professional, independent media that can give voice to different sectors of society, provide useful information, and hold powerful institutions and individuals accountable. The candid discussion also revealed areas of tension. Media development practitioners cited tensions arising from the possibility that the goals of public diplomacy were sometimes incompatible with the goals underlying the promotion of the development of independent, indigenous media. Another tension related to the competing priorities and methods of media work in conflict zones versus those of long-term media development in more stable developing democracies." (Introduction, page 7)
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"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
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stages of development [...] The first half of the manual focuses on planning and preparation, and the second half addresses specific counter-marketing techniques. The manual also includes a list of resource organizations, appendices relevant to topics found in individual chapters, and a glossary." (Introduction)
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"This book, containing 17 chapters from health communication scholars both in the U.S. and abroad, is expressly concerned with media-related aspects of AIDS. Whether that media is print, electronic, and/or visual, they lie at the heart of understanding the messages we have, or perhaps have not, rece
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ived about AIDS. This book addresses the invaluable role of communication in terms of HIV/AIDS pandemic." (Publisher description)
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"In these two volumes, readers will find comparative, in-depth essays on the press systems of 232 countries and/or territories. World Press Encyclopedia (WPE) is unique and valuable to users because, in addition to essays on each country’s press system, WPE also contains custommade graphs and stat
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istical tables, as well as regional maps, useful appendices, and an extensive index. This comprehensive, authoritative source of information allows for easy comparison between essays with a standard format or set of “rubrics” used whenever possible (see section titled “Essay Components”). Each essay also features basic data information—such as official country name, literacy rate, language(s), and number of daily newspapers—clearly marked with headings at the beginning of each entry. Additionally, WPE’s contributors include scholars, professionals, and educators from across the United States and around the world; each essay has a byline. Although this is the second edition, WPE has been completely reconceptualized and 100 percent revised from the first edition, which was published in 1982." (Introduction)
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"VideoCulture war ein internationales, medienethnographisches Praxis- und Forschungsprojekt, das von 1997 bis 2000 an der PH Ludwigsburg in Kooperation mit Kollegen aus London, Los Angeles, New York, Budapest und Prag durchgeführt wurde. Jugendliche zwischen 14 und 19 Jahren aus unterschiedlichen s
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oziokulturellen Milieus produzierten insgesamt 36 eigene Videofilme. Das Buch dokumentiert das Projekt, und eine begleitende CD-ROM enthält Videofilme und Projektmaterialien." (commbox)
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