"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response
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to AIDS." (Foreword)
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"The work in this report and that found in the International Woman’s Media Foundation / Africa Woman’s Media Centre report, Deadline for Health (2004), provide us with the only insight into malaria reporting in African contexts. Both are baseline studies made prior to journalists training interv
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entions and draw similar conclusions about the priority placed on HIV/AIDS reporting to the detriment of malaria coverage. This report goes beyond the work of the IWMF / AWMC to include the perspectives of malaria professionals and an examination of the rhetorical devices used in malaria reporting. This report outlines the results of a survey of a sample of journalists, chief editors, managing directors of major media houses and experts involved in malaria control in Kenya and the Gambia in 2005. A qualitative study of six months of newspaper reporting in three main papers in Kenya was also undertaken and the results discussed in relation to the survey results. The survey found that media professionals recognise malaria as an important health topic worthy of media attention. The majority of Gambian journalists, chief editors and MDs ranked malaria first followed by HIV/AIDS. In Kenya media personnel selected HIV/AIDS as the health issue that deserved most media coverage followed by malaria. Media people in both countries stated that HIV/AIDS dominates reporting and that malaria deserves more attention than it currently received. Issues such as maternal child health and TB received a relatively low rating in comparison. There is strong media commitment to malaria reporting as shown by the survey, however stories and programmes on the subject are usually the product of a journalists own interest, rather than a concerted effort on the part of editors and reporters. Malaria stories compete for space and time with the other issues of the day. No media houses have designated health desks, specialised health reporters or supportive editorial policy. Documented evidence of editorial guidelines was found for only one media house in Kenya." (Executive summary)
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"During the last decade, development partners around the globe have gained rich experience and knowledge about the application of ICT for poverty reduction and its value for reaching the Millennium Development Goals and the goals of Poverty Reduction Strategies. But scaling up the results of success
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ful projects into programmes and policies that lead directly to poverty reduction on a country-wide scale is still a challenge. Lessons learned from experience so far can be summarised around the following themes: Prioritising poverty reduction; creating an enabling ICT policy environment; appropriate technology choices; local content development and the role of the media; mobilisation of financial resources and the role of microcredit." (Page 3)
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"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve
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y and a national qualitative study. In the before and after survey change was measured and then multiple regression analysis was performed to assess the variables associated with the change. The qualitative study consisted of focus group discussions, which were analysed thematically. The studies show that there are numerous instances of community change and how the change is mediated at the community level. The studies also describe the change at a number of levels of the described behaviour change model for individuals." (Abstract)
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"This book takes students through the journalistic process step-by-step: what news is, how publications are organized, the role of the journalist, ways to get the most from interviews, a style and grammar guide, and easy-to-follow advice on how to put together basic news stories. This third edition
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draws on journalism practiced globally; looks at new developments in technology; and considers the challenges facing journalists in dealing with global demographic and ideological shifts." (Publisher description)
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"The Uganda Nutrition and Early Childhood Development Project was one of DevComm’s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respe
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ct to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits." (Back cover)
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