"Die Annahme, dass eine kontrollierte Presse das Ziel einer Förderung demokratischer Strukturen immer ad absurdum führe, darf vor dem Hintergrund einer politischen Ausnahmesituation nach einem bewaffneten Konflikt durchaus hinterfragt werden. Die in diesem Zusammenhang geführte Diskussion über M
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edienfreiheit versus Konflikteindämmung verdeutlicht die grundsätzlich verschiedenen Zielsetzungen und Ansäze zwischen internationalen NGOs und IGOs beim Medienaufbau. IGOs, wie die OSZE, plädierten in Bosnien für den Aufbau neuer Medienorgane unter Kontrolle von IGOs. Die OSZE befürchtete zu Recht, dass bereits bestehende und etablierte Medienorgane oft unter dem Einfluss von Konfliktparteien stehen. Das galt auch für die Übergangsregierung in Afghanistan. Für die NGOs hingegen ist die Förderung bereits bestehender lokaler Medienorgane die Voraussetzung für einen nachhaltigen Medienaufbau, der zugleich auch den Aufbau der Zivilgesellschaft unterstützt. Das Auswärtige Amt hat in den Schwerpunktsetzungen grundsätzlich einen richtigen Ansatz verfolgt. Allerdings sind die gegenwärtigen Rahmenbedingungen wie das Haushaltsrecht und der Mangel an Evaluierungsmechanismen sowohl seitens der Geldgeber als auch der Implementierungspartner unzureichend. Darüber hinaus wiederholen sich in Afghanistan die Probleme mangelnder Koordinierung. Internews und die UNESCO waren beide in Bosnien aktiv und schon dort mit unzureichender Koordinierung der internationalen Maßnahmen und der Parteilichkeit von nationalen Medienorganen konfrontiert. In Afghanistan übernahm die UNESCO im Frühjahr 2002 die Koordinierung der afghanischen Medienlandschaft und der internationalen Hilfsleistungen in diesem Bereich. Die mangelnde Kohärenz der Aktivitäten konnte dennoch nicht behoben werden. Trotz der früheren Erfahrungen aus anderen Post-Konfliktstaaten wurden die Fehler im Umgang mit Medien wiederholt." (Fazit, Seite 37)
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"Draws together thinking and analysis that covers the breadth and depth of the media development landscape. The opening section, 'Why Media Matters: Global Perspectives' gathers the work of several thought leaders on major trends that cut across both the communications and development policy arenas;
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this is followed by an examination of the current debate that is engaging researchers, development professionals and media assistance experts alike, namely 'How Media Matters: Measuring its Impact'. The third section, 'Challenges in Media Matters: Practitioner Experiences' presents a range of regional and sectoral case studies, and the final section forms a guide to current information sources and studies of the field of media support, in 'Mapping the Sector - Literature, Surveys and Resources'. Media matters has four key aims: 1 To help development policy makers and practitioners understand the relevance of vibrant, independent media systems to their wider goals; 2 To highlight work on the evidence of the relationship between media, communications and the development agenda; 3 To flag key global and regional trends and opportunities in media assistance; 4 To map the media assistance sector, its growing body of literature, and the emerging international research partnerships that will help define its priorities to 2015." (Overview + executive summary)
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"After interviewing numerous media experts and reviewing all available information, the media assessment team recommends additional donor support for media as part of an overall approach to promoting democracy and governance. The team recommends a comprehensive media assistance program that focuses
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on the key areas of a) improving professional skills and capacity; b) enhancing media management skills across the sector; c) building awareness/advocacy with respect to key media law and regulatory issues; and d) augmenting the media's ability to reach populations outside Dili." (Executive summary)
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"The purpose of this handbook is to examine how journalists can fulfil their duties within a framework of producing high quality, ethical journalism that is responsive to the needs of the community. The handbook aims to give Sri Lankan journalists an appreciation of their role in society with partic
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ular emphasis on journalism driven by public service values. This report looks at ways individual journalists can play their part in overcoming these problems as part of the peace-building process and the advancement of Sri Lankan society. More importantly, it would allow the media to fulfil its role as the watchdog of an informed democratic society. It proposes, as a solution, that journalists strive for increased professionalism using the public service journalism model as the basis for change. The book explains the role of the journalist with particular regard to producing high quality ethical journalism that informs and engages the public – a vital element in the creation of a vibrant democracy. Checklists are useful in changing behaviour by implementing a new practical way of doing work. The checklists that appear throughout the handbook offer ways to ensure high quality ethical journalism that meets the values of public service journalism. The handbook is part of a strategy to encourage the support of journalists, editors and media owners to transform Sri Lanka’s media with the broad support of the community." (How to use this handbook, page 4)
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"This book represents one step in explaining international efforts to promote independent media. It attempts to examine the nature and significance of media assistance, discussing the evolution of the field, the focus of various programming approaches, and the possible impact of such efforts. It pre
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sents case studies of media assistance programs in different countries. The book concludes with a set of recommendations for expanding and deepening media assistance for the international community. This book project grew out of a multi-country study that I directed in 2002–2004 to examine media assistance programs funded by the US Agency for International Development. The overall purpose of the study was to assess the nature and effectiveness of USAID programs and make policy and programmatic recommendations for the future. In writing this book I have mostly drawn from the massive information collected during two years of research and analysis. The book is based primarily on three sources of information. First are reviews of literature covering scholarly writings, project and program documents, and articles in popular magazines and newspapers on media assistance. Such reviews were country specific as well as global in nature. Because the academic literature is extremely limited and media assistance is hardly covered in magazines and newspapers except in high-profile cases such as Bosnia and Serbia, reviews largely relied on program documentation. I had the unique advantage of perusing thousands of documents that are not available to the public. Although mostly descriptive and often self-serving, they identified critical gaps in our knowledge and illuminated the challenges and achievements of international media endeavors. Second, my colleagues and I undertook extensive fieldwork in seven countries/regions—Afghanistan, Bosnia, Central America, Indonesia, Russia, Serbia, and Sierra Leone. In each of these cases, research teams conducted extensive discussions with international donor agencies, officials of host countries, project staff and contractors, and local media experts and journalists. Every possible effort was made to interview all those experts and managers who had intimate knowledge of the ongoing media assistance programs. Teams also examined locally available documents and reports and used translators to translate documents into English when necessary. In the absence of hard quantitative data, they largely relied on available documentation, indepth interviews, and their own knowledge of the media scene for their findings and conclusions. Finally, I organized a series of meetings in Washington, D.C., to discuss the findings of the country studies and explore new directions for media assistance programs. Such meetings helped to identify many problems and challenges facing media assistance programs and helped in formulating a set of recommendation for policymakers." (Chapter 1, page 10-11)
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"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and N
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RM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented.
Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change.
In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface)
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This volume gathers contributions presented during the 8th IARTEM conference on learning and educational media, held in Caen (France) in October 2005. The conference reader contains a wide range of contributions from industrialised, transitional and developing countries.
"This study breaks the downward communication challenge in post-tsunami Aceh and Sri Lanka into four main areas. The first looks at the nature of communication problems between organisations and communities. The second covers mass information campaigns, including an overview of the information chann
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els in Aceh and Sri Lanka and how best to use them. The third section investigates complaints mechanisms, and, finally, the fourth section is a brief glance at what has been done to bridge information gaps in Aceh and Sri Lanka. Many organisations are still paying for mistakes made in communicating with communities in the early days of the tsunami recovery effort, resulting in what many call the “broken promises” phenomenon. The inherent problems of managing expectations were exacerbated by a widespread use of translators and jargon and the extreme levels of trauma experienced by beneficiaries. A number of organisations, however, have started to address these mistakes and build communications strategies into projects, developing models that potentially have wide application." (Executive summary)
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