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"Neste livro, José Roberto Sadek mostra que as telenovelas são uma maneira moderna de contar histórias. O autor baseia-se em estudos consagrados sobre as narrativas do cinema clássico e os aplica às telenovelas, mostrando ângulos pouco conhecidos. Na primeira parte do livro, traça um breve hi ... more
"What are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into differen ... more
"En el primer capítulo se plantean las premisas conductoras de nuestra indagación. Se cuestiona el porqué en el área de la comunicación los estudios historiográficos sobre comunicación prehispánica han sido casi inexistentes y se plantea la necesidad de emprender el estudio sistemático de e ... more
"Hay varias formas de elaborar el Código de Ética. Una forma es hacerlo en forma cerrada. En esta modalidad solo participan los propietarios, directivos o jefes que tomen decisiones en la radio o televisora. No es lo más recomendable, pero de hecho, algunos medios han optado por este procedimient ... more
"This essay provides an overview of mediated religion in Brazil, focusing on people’s responses to the 'Life Network' (Rede Vida) in Porto Alegre. In addition to a general overview, a case study offers a glimpse into how countries and cultures outside of the U.S. experience the interaction of comm ... more
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne ... more
"Las radios comunitarias en el área rural, se vuelven comunitarias sobre todo en tiempos de conflictos, al decir que la gente llega, participa, no cobran nada de la entrevista. Algunas de estas personas, se convierten en especie de reporteros populares, cuando llaman y se reportan. Sin que la radio ... more
"Film, Telenovela und Fotographie reflektieren Mentalitäten, Wertmuster und Gesellschaftsmodelle. Sie transportieren auch politische und soziale Botschaften und wenden sich dabei zunächst weniger an das rationale Denken als an die sinnlichen Wahrnehmungen des Publikums. Gerade die Filmlandschaft L ... more
"The experience of citizen involvement in public policy advocacy around the world has shown that the status quo tends to prevail unless political will to implement change is strengthened by active citizen participation. A “Global Information Society Watch” is needed to make governments and inter ... more