"A description of the book trade in the seven major English-speaking countries of the world, which, grouped by size of market, are the United States, the United Kingdom, Canada, Republic of South Africa, Australia, India, and New Zealand. A special section gives eleven minor markets in alphabetical
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order; they are Bangladesh, Ghana, Ireland, Jamaica, Kenya, Malaysia, Nigeria, Pakistan, Philippines, Singapore, and Sri Lanka. The aim is "to develop indicators of the strengths and weaknesses of the constituent markets, to analyze the general state and direction of growth of the book industry, and to interrelate these factors so as to provide a firm basis for decision-making in public." Information for each country is accompanied by numerous tables, and for the seven major countries, by profiles of a few representative publishing houses. An Executive Summary condenses the total findings, and a 13-page introduction summarizes the findings in terms of certain important trends. At the end of the second volume are conclusions. Index." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1069)
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"The title of this book raises expectations that are hardly fulfilled. One wonders again and again which target group the author had in mind when writing his work: it seems too impractical for practitioners and too unsound for theorists. For example, many of the names and authors cited lack bibliogr
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aphical information, which is also missing from the summarised bibliography (e.g. Levin, Hruschka). Important works that would appeal to practitioners in particular, such as Ralph Milton's Broadcasting Handbook (cf. CS 2:1969,182), are completely absent, not to mention books on fundamental considerations such as the works of Paulo Freire. The use of the so-called mass media in the development process is not as simple and unproblematic as the author suggests in his introduction. Broadcasting is hardly the miracle cure that people would like to make it out to be, and especially in the case of the frequently cited German projects of this kind, some questions must be asked about the consideration of existing indigenous, cultural, social and communicative values, which must also be taken into account when introducing modern means of communication. For example, is the role of the "change agent" really so important or is two-way communication not much more decisive for the development process (page 39 ff)? Some questions need to be asked. One has the impression that the whole book is too "German", which is probably also due to the fact that some passages have obviously been translated from German into English. Perhaps some of the unevenness is also due to the fact that various radio stations were asked to contribute to the book (e.g. Deutsche Welle, Südfunk, Canadian Broadcasting Corporation). Some aid organisations would be happy if the ACPO (- Sutatenza) radio school in Colombia could finance itself "mostly from advertising" (Page 56). But why are there no bibliographical references here either, such as to Musto's work (Berlin 1968) or to publications on such experiments in other continents (e.g. Neurath for India)? Bibliographical references to the Indonesian model by Salmon Padmanagara (page 87) would be welcome, as they are to many others. Maletzke's clear contribution (from page 105) on the evaluation of projects is a pleasant surprise. Some would have liked this section to be more detailed and the entire book to have some of its clarity." (translation from a review by Franz Josef Eilers in: Communicatio Socialis, vol. 12, 1979, nr. 1, pages 83-84)
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"Communication is defined broadly to include relevant material from such areas as agriculture, anthropology, community development, economics, education, law, political science, population, public administration, sociology, social psychology, and urban studies. Types of material covered are books, p
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amphlets, conference reports, seminar papers, theses and dissertations, research studies, surveys, government annual reports, commission reports, and periodical materials. Some of these are unpublished." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1635)
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"This reference book (the use of the word yearbook is a misnomer) is the first publication of its kind in Taiwan and has as its aim to provide "a systematic presentation of all the pertinent data about the development and growth of the television enterprise in the country." Contents include a brief
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history; a 140-page analysis of programming broken down by categories such as news, dramas, etc.; engineering and industry; training of personnel; administration and pertinent regulations; international cooperation activities; advertising; a chronology of events; and appendixes containing (1) Broadcasting and Television Law of the Republic of China; (2) Moral Code for the Television Enterprise in the Republic of China; (3) List of Television Organizations and Advertising Agencies in the Republic of China; (4) TV Books and Publications in the Republic of China (in the Chinese language). The book contains numerous illustrations and a great deal of data in the form of tables, graphs, and maps." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 811)
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"Communication is defined broadly to include relevant material from such areas as agriculture, anthropology, community development, economics, education, law, political science, population, public administration, sociology, social psychology, and urban studies. Types of material covered are books, p
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amphlets, conference reports, seminar papers, theses and dissertations, research studies, surveys, government annual reports, commission reports, and periodical materials. Some of these are unpublished." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1635)
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"This publication, entitled Book Development in National Communications and Planning, comprises of a basic paper on the role of National Book Development Councils in overall national communication policies and development planning and the two studies on which it is based, namely, Books for the Rural
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Areas of South Asia and Guidelines for Book Development in South and South-East Asia. As a whole, these give a comprehensive overall picture of the book situation in Asia which is hopefully intended to evoke and stimulate essential public and private sector responses resulting in further concerted national efforts in the development of the book industry trade." (Introduction)
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"Identifies many of the Asian institutions engaged in teaching, training, and research, with details such as address, telephone number, date founded, objectives, activities, names of staff, type of research, publications, research reports, and facilities. Ninety institutions have been included from
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Bangladesh, Hong Kong, India, Indonesia, Japan, Korea, Lebanon, Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, and Thailand. The first directory of Asian institutions was published in 1973." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 13)
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