"Der Einsatz von Massenmedien für die Verbreitung von Neuerungen hat sich in den Entwicklungsländern vor allem wegen des Auftretens von verfremdenden Nebenwirkungen als sehr problematisch erwiesen. Im ersten Teil dieser Arbeit wird dagegen ein alternatives Kommunikationsmodell vorgestellt. Dieses
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folgt zum Teil den Methoden der «Pädagogik der Unterdrückten» von Paulo Freire, wobei kleine Gruppen durch Hörspiele zu eigener Kreativität angeregt werden, um ihre Probleme zu bewältigen. Der zweite Teil der Arbeit berichtet darüber, wie eine nach diesem neuen Modell verfasste Programmserie, die in Lateinamerika bereits großen Erfolg gehabt hat, in Indonesien neu inszeniert und eingesetzt wird." (Verlagsbeschreibung)
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"This publication consists of short accounts of seven studies carried out in seven different countries on the part played by the media in the development of "social consciousness" in two widely different social groups in each of the countries concerned. The research on which the accounts are based h
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ad its beginnings in 1969. In June of that year, following a Unesco General Conference decision authorizing a long-term programme of research and the promotion of "the study of the role and effects of the media of mass communication in modern society", Unesco organized a meeting of experts in Montreal on Mass Communication and Society and, as may be seen from the main working paper and the official Report of the meeting, research co-operation at both national and international levels figured prominently on the formal agenda and in the wide-ranging discussions." (Introduction)
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"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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ds and goals, plan a campaign, evaluate its success, and select appropriate media." (Publisher description)
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"Description of broadcasting systems in 18 countries: South Africa, Poland, Russia, Japan, South Korea, Israel, Canada, the United States, Brazil, Guyana, India, Federal Republic of Germany, Britain, Ireland, Italy, the Netherlands, Sweden and Australia. Each chapter has been written by an individua
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l involved in broadcasting in that particular country or has been contributed by the official broadcast system of the country. Information varies for each, but concise and fairly extensive. An appendix suggests additional reading." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 712)
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"The aim of this booklet is not only to inform; we tried in the first place to give a journalistic view of a country, that only some decades ego was a backward feudal country and by now is able to regard with satisfaction the remarkable results of its socialist construction," explains the editor. Tw
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enty seven of its 44 pages are devoted to this transformation of Mongolia, followed by brief summaries of the role of the various media. Useful in spite of the scarcity of information because so little exists on mass communications in Mongolia." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 316)
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"Transfer of technology it seems can also be a vehicle for the transfer of ideology. Therefore the recent interest of Australia in appropriate communication technology in order to produce adequate endogenous messages so as to redress imbalances in flow of information and cultural materials. One of t
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he most important findings of the Australian study is therefore the experience that technological progress, understood as modernization particularly in the communication field, is not per se and necessarily a beneficial process. This is also confirmed by the results of the Indonesian study which laid more emphasis on the relationship between communication, social change and development. The Indonesian study has also concentrated more on the socio-cultural impact of the domestic satellite communication project in two cities and five provinces. It was found that different economic and socio-cultural backgrounds strongly influence acceptance and use of the information provided by modern communication media. Mass media distribution and ownership is a prime factor conditioning the effectiveness of modern communication systems in traditional societies. The role of the opinion leaders is closely interrelated with the role of the mass media. Though, in general, the role of mass media as initial sources of information is seen as still relatively small, the local opinion leaders are intensively and regularly using the media. They can even be characterized by their high media exposure and they are respected and influential because of their knowledge of cultural and religious matters, and also because of their innovative and progressive attitudes and practices which seem to mainly stem from the mass media. The study also shows that there is a "two-step-flow of information". The information which is being transmitted by the mass media to the rural populations and mainly passed on and interpreted by the opinion leaders, motivates the villagers to know more, to study and adopt first technical and later cultural innovations and to participate more actively in the life of the nation." (Page ii)
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"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in
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health, family planning, agriculture, basic education, and conscientization. The introductory paper discusses indigenous sociocultural forms as a basis for nonformal education and development. Seven countries are represented in the case studies: Indonesia, Bolivia, Java' (Indonesia), Upper Volta, Botswana, India, and Bali (Indonesia). Section II focuses on the performing arts in both mass campaigns and community nonformal education programs. An introductory paper overviews folk media, popular theater, and conflitting strategies for social change in the Third World. The seven case studies consider the specific strategies used in Brazil, Sierra Leone, China, India, Mexico, Jamaica, arid Africa. Section III contains the seminar reports developed from discussions of the four regional working groups: Latin America, Africa and the Caribbean, South Asia, and Southeast Asia. A summary of plenary discussions is also provided." (ERIC document resumé)
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"This bibliography attempts to open an additional area of research to scholars interested in the years of Asian journalism prior to about 1960. The bibliography is eclectic and its' scope ambiguous. It is addressed to the researcher in journalism who has little background in the Asian area and littl
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e knowledge of the bibliographical complexity of the Asian field. The scope is hedged by generalities and the careful reader will find many exceptions; however, the main emphasis is asymptomatically defined by the following parameteres: 1. pre-1960; 2. historical and descriptive; 3. newspapers; 4. China; 5. Southeast Asia, primarily Malaysia, Singapore, and Indonesia; 6. Chinese press in the United States; 7. secondary materials." (Introduction)
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"An analysis of media imperialism with a middle-range focus. Capitalist exploitation, Lee contends, is not limited to the Third World but extends to advanced capitalist countries as well. The real questions should resolve around " (1) the extent to which Marxist-Leninist theory of 'media imperialism
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' withstands vigorous historical tests and empirical verification; (2) the extent to which liberal rhetoric of 'free flow' refutes its formidable critics; and (3) the extent to which socialist centralized control, as some Marxian adherents claim, constitutes a viable alternative to the media imperialism of advanced capitalism.'' He centers upon three countries - Canada, Taiwan and China - for his inquiry. Although the analysis is of television specifically, it examines divergent theoretical and ideological structures common to other media as well." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 689)
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"Communication is defined broadly to include relevant material from such areas as agriculture, anthropology, community development, economics, education, law, political science, population, public administration, sociology, social psychology, and urban studies. Types of material covered are books, p
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amphlets, conference reports, seminar papers, theses and dissertations, research studies, surveys, government annual reports, commission reports, and periodical materials. Some of these are unpublished." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1635)
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