"In der vorliegenden Arbeit werden die Rahmenbedingungen für Markteintritte ausländischer Fernsehprogrammanbieter in den chinesischen Rundfunkmarkt dargestellt, analysiert und Entwicklungsmöglichkeiten aufgezeichnet. Dabei ist festzustellen, dass das Rundfunksystem der VR Chinas darauf ausgelegt
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ist, den Binnenmarkt mit Hilfe des Auslands zu verbessern. Die Begründung für unterschiedliche Ausmaße ausländischer Markteintritte kann aus theoretischer Sicht mittels produktiver und allokativer Ineffizienzen des Binnenmarktes dargelegt werden, dessen Produktionen qualitativ unterdurchschnittlich und zu teuer sind. Produktive Ineffizienzen treten auf, da planwirtschaftliche Organisationsstrukturen wettbewerbliches Verhalten zwischen den Marktteilnehmern verhindern und darüber hinaus kein Anreiz besteht, Fernsehprogramme effizienter zu fertigen. Allokative Ineffizienzen treten auf, da der Staat mit der Bereitstellung von Fernsehprogrammen das Ziel verbindet, Propaganda zu verbreiten. In diesem Sinne kˆnnen entsprechend dem ersten Zwischenergebnis die Bereitstellung hochqualitativer und eine hohe Einschaltquote versprechende ausländische Fernsehprogramme als Propagandarahmenprogramm verstanden werden: Den Konsumentenpräferenzen entsprechend werden Fernsehprodukte bereitgestellt, um eine allokative Verbesserung zu erreichen und zugleich das politische Ziel zu erfüllen, im Rahmenprogramm ausländischen Programms Propaganda zu verbreiten." (Zusammenfassung und Ausblick, Seite 69)
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"Clearly as important providers of information, the media are more likely to promote better economic performance when they are more likely to satisfy three conditions: the media are independent, provide good-quality information, and have a broad reach. That is, when they reduce the natural asymmetry
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of information, as Joseph Stiglitz puts it in chapter 2, between those who govern and those whom they are supposed to serve, and when they reduce information asymmetries between private agents. Such a media industry can increase the accountability of both businesses and government through monitoring and reputational penalties while also allowing consumers to make more informed decisions.
This book cites many examples that demonstrate the value of information provided by the media. Alexander Dyck and Luigi Zingales (chapter 7) discuss how the media can pressure corporate managers and directors to behave in ways that are socially acceptable, thereby avoiding actions that will result in censure and consumer boycotts. They also report that in Malaysia, a recent survey of institutional investors and equity analysts asked which factors were most important to them in considering corporate governance and the decision to invest in publicly listed corporations. Those surveyed gave more importance to the frequency and nature of public and press comments about companies than to a host of other factors considered key in the academic debate. However, the dissemination of credible information in a timely manner depends critically on how the media business is managed and regulated. The chapters in this book document evidence on media performance and regulations in countries around the world and highlight what type of public policies and economic conditions might hinder the media in supporting economic development in poor countries." (Pages 1-2)
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"Taking 14 radio serial dramas from around the world shows that many aspects of the way they are organised are not replicable: what works in one context would just not work in another. This is because of the very nature of pro-social media projects: they depend so much on the personal contacts of th
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e producers, and the specific needs and tastes of the target audience. A successful model for one country may well not work in another, simply because there are so many variables. Having presented this caveat, the following is a list of replicable features gleaned from the 14 projects studied. More detail about how these features work in practice can be found in each case-study. The features have been selected because they either show up strongly across all projects, have been singled out by project-holders as the key to their success, or because they seem to have the potential for translating across countries and sectors." (Recommendations, page 21)
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"The overall objective of this study was to provide a starting point for the involvement of development assistance in the promotion of ICTs for development. In the form of country studies we first tried to give insights into the ICT sectors along with stakeholders’ and other ICT-related activities
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in the selected countries (Peru, Vietnam, Lao P.D.R, Uganda and Tanzania). Based on this assessment, strengths and weaknesses were named and starting points for potential German involvement identified. The following section should point at some general lessons learnt from all countries and, with due caution, sum up the activities and discussions on the German donors’ side, as they emerged in the countries themselves or in discussions while this study was conducted." (Synopsis, page 67)
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"The "Law on Freedom of Press" passed in summer 1998 prohibited state ownership on media and fixed the establishment of public service broadcast media in Mongolia. This paper analyses the situation of electronic media, gives a description of endeavors to transform the broadcasting system in Mongolia
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before and after 1998 and provide proposals for improvement of the current bill on "Public service broadcasting." (Summary)
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"Much research on urban development is supply-led - generated by the interests of donors and researchers in the North rather than the needs of poor households in the growing cities of the South, Communicating for Development focuses attention on the most fundamental of questions about development: h
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ow can the lessons of good practice and innovation and the results of research benefit the poor? The book offers in-depth discussion about how the communication process works - or doesn't work. It questions and challenges: who are the stakeholders; what are the best vehicles for transferring knowledge; why are local networks and intermediaries so important; what can hinder the communication process; and how may these gaps and barriers be overcome? Moreover, the book challenges traditional participatory methods of relating to the needs of poor urban communities and proposes instead the application of new communication and knowledge management methods currently used in business management." (Publisher description)
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"Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, acade
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mic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries." (Publisher description)
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"This book examines how media have brought about or paced dramatic political events in Southeast Asia over the last two decades. It highlights a situation where media dynamics are no longer a simple formula of state control versus media resistance. The state can propel its own media-liberalizing pro
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gramme; civil society can be an enemy of press freedom; market forces and cultural mindsets are sometimes more potent agents of change than state-appointed media custodians. Practitioners, scholars and activists have come together in this volume to provide a diversity of narratives on subjects as varied as powerful politicians and marginalized transsexuals." (Publisher description)
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