"This book examines the importance of participatory video as a catalyst for development. It shows how powerful video images have been used to promote changes in attitudes and social behaviour, helping communities identify development solutions that are within their reach. Video has been used to reac
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h policymakers, to empower women and to rescue the culture and heritage of indigenous people. As a mediation tool, the power of video has been used to resolve conflicts, achieve consensus and find common ground for collective action. This book brings together practical information on innovative experiences with the use of participatory video." (Publisher description)
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"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
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he authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion." (Publisher description)
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"This book has been written as a tool for people involved or interested in communication and natural resource management who seek a better understanding of how different theories and strategic change principles relate to actual practise. It is not, however, a book of theory nor is it an argument for
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one approach over another. Instead, it relates a variety of theories and change principles in simplified, almost schematic form, to a series of real initiatives in the field through interactive «experiences». It asks that the reader become a participant in a process that requires reading and analysing each initiative using different theoretical lenses. Each «experience» is organised around a theme, a learning objective, a description of an actual natural resource management and communication initiative, and one or two theoretical lenses through which to analyse the initiative. As you work through each «experience», you will be asked questions about the theory and change principles and how they relate to the initiative. The idea is not to «discover» the right approach but rather to create an interactive space that enables you to reflect on what might work in your own context and also on how different contexts may require different approaches, principles and theoretical frameworks." (Introduction)
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"In the case of media assistance in Afghanistan, financial and organizational resources originate almost exclusively from Western donors and INGOs, which largely bypass the Afghan Government. Organizations within the funding chain thus hold a functional form of power arising from the deployment of a
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llocative resources and it enables them to attempt an instigation of social change in Afghanistan. According to the notion of power associated with Talcott Parson, a functional form of power requires coordination and collaboration in order to achieve collective goals within a political process. However, conflicts may arise in Afghanistan if collective goals diverge among the various foreign and domestic participants involved in altering the media space. This could occur if the various participants do not envision the outcome of media assistance objectives as a zero-sum game. Additionally, Giddens asserts that Parson underestimates the contestation of the norms necessary to pursue collective goals in the first place. Even though the Afghan Government and international donors purportedly agree on the installation of a democracy with a free and independent media, they still need to overcome resistance from existing power holders or entrenched structural properties impeding such a development. In the context of Afghanistan, it is very conceivable that media assistance could prompt intentional or even unintentional consequences caused by social actors discontent with the normative values and goals promulgated by media assistance. Such unintentional conditions may render the desired outcomes of media assistance providers impossible and undermine the desired social transformation. It is erroneous, though, to apply a positivist view that judges the success or failure of media assistance according to the outcome of the flux between structure and interaction alluded to in chapter four. In fact, such a view would be contrary to the propositions of structuration theory that imply a lack of definable boundaries in which structure and interaction intermingles. Equally wrong is to evaluate the media assistance effort by funding amounts contributed by donors, even though financial resources are a pre-requisite for rebuilding the media infrastructure. Instead, media assistance can be conceived as a form of empowerment that imbues a target society with a collective consciousness concerning its ability to alter structural properties, which represent forms of power and domination according to Giddens. The success of media assistance therefore is to produce a collective awareness that individuals can influence the structural properties of a social system, regardless of the direction of change emanating from the mediation of structure and action. The process of change requires not only the acquisition of functional power through allocative resources, but also the acquisition of transformative power by means of controlling authoritative resources, which are involved in the coordination of a social system. Afghans need to control the actors or institutions that selectively filter information in order to reflexively “regulate the overall conditions of system reproduction either to keep things as they are or to change them” (Giddens, 1984, page 27). Yet, it remains unresolved to what extent media assistance has provided Afghans with transformative power and whether or not it allows them to influence the underlying forces that mediate the structural properties in society." (Conclusions, page 39-40)
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"Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, an
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d the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics." (Publisher description)
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"Viele autoritäre Regime fürchten den unkontrollierten Informationsfluss, gerade weil er gemeinsames Handeln ermöglicht und ihre Herrschaft gefährden könnte. Auch manche Kulturkritiker würden gerne Informationen kanalisieren, um einen Kulturimperialismus abzuwehren, bei dem sich ihrer Ansicht
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nach die stärksten Vermarkter im internationalen Mediengeschäft mit ihrer Weltsicht durchsetzen oder die mächtigen Kolonialsprachen die lokalen Sprachen verdrängen würden. Die meisten Menschen wollen sich nicht bevormunden lassen, auch nicht in wohlmeinender Absicht. Bei importierten Seifenopern im Fernsehen zeigen sie sich zum Beispiel durchaus in der Lage, sich ihren eigenen Reim auf das Angebot zu machen und es für ihr Umfeld zu interpretieren. Das bedeutet umgekehrt, dass wer eine bestimmte Botschaft über Grenzen hinweg in die Köpfe bekommen will, mit ganz anderen als den beabsichtigten Ergebnissen rechnen muss." (Editorial)
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