"In this second publication in our Access to Communications Publication Series, the authors examine real-life examples of and trends in wireless technology solutions being used to drive change in the areas of health, humanitarian assistance, and environmental conservation. The compelling stories por
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trayed in this report demonstrate that telecommunications can be a powerful tool for positive change in our world." (Foreword)
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"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
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f children’s wellbeing through the provision of health information and skills to lead healthy lives, especially those which relate to HIV and AIDS and sexuality. Components of the intervention include a television drama, Soul Buddyz Television; a radio intervention, Soul Buddyz Radio consisting of drama, and interactive talk between children and adults; and a Lifeskills Booklet for Grade 7. In addition, there is a face-to-face intervention Soul Buddyz Clubs, implemented in primary schools in collaboration with the Department of Education. A reality television programme, Buddyz on the Move which showcases Soul Buddyz Club activities. Complementary materials and messaging for parents and care-givers of children are also part of the intervention. This report presents an independent evaluation of Soul Buddyz conducted in 2006. Interviews were conducted with a sample of 1500 children aged 8-15 across the country, in a nationally representative sample [...] Some 82% of children in the 8-15 age group reported having watched Soul Buddyz TV. Some 63% reported having watched Buddyz on the Move. Soul Buddyz radio achieved lower reach with 32% of children in the 8-15 year age group reporting having listened to the programme on radio, although this is still substantial, given that fewer children listen to radio. Around 45% of children have heard of Soul Buddyz Clubs, while 6% of children reported ever being members. The Grade 7 Lifeskills Booklet, designed to be a user-friendly information and activity resource for Grade 7 learners in South Africa, was reportedly used by close 50% of children in the target age group. Soul Buddyz appears to appeal to both boys and girls with no significant differences in reach. Reach of Soul Buddyz is good in both rural and urban areas, but higher among urban children." (Executive summary)
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"The objectives of this handbook are as follows: to provide resources to civil society organisations in the Southern African Development Community (SADC) which are seeking to achieve independent broadcasting regulation and an independent public broadcaster; to share South Africa’s experiences of s
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etting up and running independent statutory communications bodies, focusing specifically on teh Independent Communications Authority of South Africa (ICASA) and the South African Broadcasting Corporation (SABC); to provide a user-friendly but in-depth analysis of the strengths and weaknesses of the South African ‘model’ in relation to independent broadcasting; to explore the role of civil society activism in amplifying the strengths, while addressing the weaknesses of independent broadcasting in South Africa; to explore whether a balance has been struck between independence and accountability in relation to the SABC, and to look at what the challenges are on both these levels; to develop recommendations on how to strengthen the South African ‘model ‘ of public broadcasting and broadcasting regulation, while avoiding its pitfalls. Each section of the handbook will end with a series of discussion points." (Page iv)
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"The extraordinary editor” provides media leaders with the skills to run their news organisations by learning about the mistakes and successes of other experienced editors. The presented examples are mainly derived from South African newspapers, but the issues tackled may apply to other media anyw
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here in the world as well. The seven chapters cover the essence of editing, the editor’s self-management, staff management, content and process management, business management, public relations, change management and media convergence. The book is quite a practical resource, full of checklists as well as brief statements from acknowledged practitioners. The clear language and the excellent caricatures and design add to the value of this publication." (CAMECO Update 1-2010)
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"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st
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rategies, describing challenges, lessons learned and insights for the future, especially related to strategic planning and evaluation. It also provides references for where to find more information or who to seek for further advice on the design and implementation of these approaches." (Foreword)
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"This book includes 17 articles on the current state of communication for development from renowned communication practitioners and scholars. It covers five areas: an introduction to the relationship between development, participation and communication; the theoretical underpinnings of development c
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ommunication; the development communication strategies of international institutions like UNESCO, FAO and UNICEF; concrete experiences in HIV/AIDS communication and the concepts behind; and case studies on community media and media projects in conflict areas. The special value of this book is that the project examples are not just presented in a descriptive manner, but analyzed in detail according to the underlying communication concepts. In addition, various contributions trace the history of participatory communication approaches to development. This is a revised and updated version of a 2003 UNESCO publication called Approaches to Development: Studies on Communication for Development." (CAMECO Update 4-2008)
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"The experience of citizen involvement in public policy advocacy around the world has shown that the status quo tends to prevail unless political will to implement change is strengthened by active citizen participation. A “Global Information Society Watch” is needed to make governments and inter
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national organisations accountable. This publication, the first in a series of reports covering the state of the information society on an annual basis, focuses on the theme of participation. The report has three interrelated goals: surveying the state of the field of ICT policy at the local and global levels; encouraging critical debate; and strengthening networking and advocacy for a just, inclusive information society. It discusses the WSIS process and a range of international institutions, regulatory agencies and monitoring instruments from the perspective of civil society and stakeholders in the global South. Alongside this discussion, we present a series of country reports which examine issues of access and participation within a variety of national contexts." (Introduction)
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"This report is one of the first studies comparing systematically different aspects of community radio practice in developing countries. Based on five country surveys - Colombia, Mali, Nepal, Peru and South Africa - it provides descriptions and analyses of: participatory processes and volunteerism;
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relationship with the community; exertion of rights; accountability and good governance; community radio networks; financing and financial sustainability; and community radio in conflict and post-conflict situations. The detailed country studies show that the practice of community radio broadcasting differs widely according to the national context, the legal environment and the specific role of national community radio associations and networks. In comparing the country studies, the main report stresses good practices, e.g. regarding the role of strong national networks, as well as some challenges like the need to accompany volunteers in a more systematic way and to address the precarious financial state of many community radio stations." (CAMECO Update 5-2008)
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"The authors present six local and independent radio stations from Africa - community radio stations, and commercial and NGO run radio stations with strong community participation - showcasing good practices for sustainability, defined as "ability of a radio station to maintain a good quality develo
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pmental broadcasting service over a period of time." Asking the question, what is it that needs to be sustained? they offer a holistic view on sustainability by examining how a radio station is embedded in its geographic, economic, infrastructural, social, linguistic and cultural context. Furthermore, the case studies consider the broadcasting environment, programme schedules, management structures and sources of income of the radio stations. Particular attention is paid to the community engagement of the radio stations and to the causes for active community involvement." (commbox)
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"This handbook is intended to be a desk reference for small, independent and community media organisations, equipping journalists with the following tools: enable small independent and community media to counter growing media censorship in South Africa, and to ensure that these media are aware of th
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eir rights and how to protect and enforce them; provide user-friendly information about the current state of the law of defamation, and to provide checklists to see whether particular reports are defamatory; provide useful information about what to do if particular reports do attract threats or legal action; ensure that a working knowledge of media freedom issues is also built up at paralegal and advice office level, so that legal capacity is built to support grassroots media; inform such media about the other laws in existence that affect their ability to report; ensure that journalists are appraised of their rights around source protection, so that they are not pressurized to reveal confidential sources; appraise these media of the complexity of the questions around the use of journalists as witnesses; encourage these media to become freedom of expression advocates, and to appraise them of the avenues available to lobby on specific freedom of expression issues." (Summary)
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"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that
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it addresses these issues through values – the primary aim of the intervention is to promote reflection on people’s value systems and how these values are lived out in daily life. Over 85% of South Africans adhere to religious beliefs which have clear moral ideals and principles. One explicit strategy of HEARTLINES is to build on this already established authority of religious and spiritual beliefs. Using the authority of FBOs and religious faith, the Mass Media Project aims to promote values, to encourage people to live out their values more fully, and provide tools for this purpose. This evaluation is focused on the first stage of the HEARTLINES intervention. This included two main initiatives, namely, the national broadcast of 8 HEARTLINES films or dramas, with supporting print and below-the-line media components and secondly, the start of social mobilisation of faith-based organisations, where FBOs were provided with relevant tools to teach values and encouraged to undertake discussion-based activities. This first stage of HEARTLINES was evaluated using scientifically rigorous evaluation methods. During the 8 weeks of broadcast, an estimated 26% of the adult population, or 7.3 million adults watched one or more of the HEARTLINES films on television." (Executive summary)
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"Discussions on how to support sustainability of independent media generally focus on the political conditions, the legal framework and – especially in German development cooperation – on the quality of journalistic coverage. Nevertheless, economic factors are of equal importance, not only for p
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ure survival but also with respect to editorial independence and the resources available to enhance or guarantee the quality of media outlets. The German Forum Medien und Entwicklung (Media and Development) highlighted in its annual international Symposium, “Money Matters – How independent media manage to survive”, two dimensions marking economic sustainability: factors constituting a restricting or enabling media environment; factors supporting the business management of media in their endeavour to become self-sustainable." (Executive summary, page 5)
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