"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en
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couraging calls to a quitline. The authors conducted an intervention study in two subway stations for 4 weeks, considering only 1 strategy per station. Large posters containing non-age-specific images and texts, on the basis of the theme "shortness of breath," were displayed on central dividing columns on the boarding platforms. Call rates from the selected stations, and respective rate ratios, overall and per study week, were calculated. Passengers who were smokers, exposed to the positive-content message, called on average 1.7 times more often than did those exposed to the negative-content message (p = .01). Moreover, call rate ratios did not decline over the 4 weeks of the study (p = .40). The effectiveness findings suggest that antismoking campaigns could use positive-content messages in order to recruit a larger smoker population. The proposed methodology can also be used to evaluate effectiveness of messages for "capturing" individuals with other health problems (e.g., alcohol abuse), thereby increasing its potential impact." (Abstract)
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"Government and radio broadcasting stations have been debating the model of digital transmission to be adopted in Brazil, without having come to a consensus. The impasse is related to the technological characteristics of the available systems (HD Radio, DRM, and DAB) that are not integrally adaptabl
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e to the model of radio broadcasting, to the regulatory laws, and to the rules of the radio market in the country. Tests done with HD Radio revealed that the digital system does not provide the same coverage as a quality analogical AM radio. Other aspects are the technical conditions of the Brazilian broadcasting stations and their adaptability to a digital system: 37% of them still function with valve transmitters, most of them being between AM commercial and public radios. As they are broadcasting stations with few resources for investment in transistorized equipment, it will be necessary to create public policies of incentive for digitalization, which would collaborate to the sustainability of the sector. The data are integrated into national research, based on a sample of 750 stations, which corresponds to 96.42% of the profile of the Brazilian radio market." (Abstract)
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The general analysis of this Yearbook is divided into three parts. The first is an introductory chapter that contains a comparative synthesis of fiction in the Obitel countries. This comparison is made from a quantitative and qualitative point of view that makes it possible to observe the developmen
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t of fiction in each country, highlighting their main productions, as well as the topic of the year: “Quality in television fiction”. In the second part there are eleven chapters (one for each country), with an internal structure where the Yearbook sections are usually fixed, though some are more specific than others. The sections that make up each of the chapters are the following: 1. The country’s audiovisual context; 2. Analysis of premiere fiction; 3. Transmedia Reception; The most outstanding productions of the year; 5. Finally, there is the Topic of the Year, which in this issue is: Trasnationalization of Television Fiction. This phenomenon, which is at the same a growing tendency, is received in three dimensions: 1. The transnational element “behind” the screen, where we present a media ownership index in each country; 2. The transnational element “on” the screen, by locating the origin of the stories for the premiere Top Ten, the casting and the production locations; 3. The transnational element “beyond” the screens, where we place the import and export flows of the fiction products in the OBITEL countries. The third part is an Appendix.
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"For decades, television scholars have viewed global television through the lens of cultural imperialism, focusing primarily on programs produced by US and UK markets and exported to foreign markets. Global Television Formats revolutionizes television studies by de-provincializing its approach to me
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dia globalization. It re-examines dominant approaches and their legacies of global/local and center/ periphery, and offers new directions for understanding television’s contemporary incarnations. The chapters in this collection take up the format phenomena from around the globe, including the Middle East, Western and Eastern Europe, South and West Africa, South and East Asia, Australia and New Zealand, North America, South America, and the Caribbean. Contributors address both little known examples and massive global hits ranging from the Idol franchise around the world, to telenovelas, dance competitions, sports programming, reality TV, quiz shows, sitcoms and more." (Publisher description)
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"This paper presents the results of the UNESCO Institute for Statistics (UIS) pilot survey on media statistics conducted in 28 countries in 2011. The survey instruments were designed to provide an initial set of quantitative indicators identified by UNESCO’s Media Development Indicators project. G
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iven the limitations of this sample survey, this report is intended to highlight the scope of the questionnaire items while describing initial results. Further analysis of the indicators and trends will be made in the future as the data collection is expanded to include a greater number of countries. Chapter 1 focuses on indicators related to the regulatory environment in which media operate across countries. Chapter 2 presents data on the supply of different types of media (radio, television, newspapers) before discussing distribution by ownership and geographic coverage, as well as the availability of radio and television equipment and related issues on the penetration of broadcast media channels within each country." (Introduction)
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"A presente pesquisa tem por objetivo analisar a rede simbólica de enunciados construídos ao longo da história acerca das categorias pobre/pobreza e, mais precisamente, discutir os recentes discursos produzidos sobre esses grupos no âmbito da televisão brasileira, encontrando as continuidades e
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rupturas que se apresentam nessas formas de representação social que encontram na televisão um suporte dotado de técnicas e linguagem próprias. Por meio de revisão bibliográfica que se aproxima das questões conceituais determinantes da análise sobre pobreza, seus sujeitos e espaços de convivência, o trabalho também discute a natureza das representações sociais, a dinâmica das relações simbólicas que aportam padrões de sociabilidade; os sentidos atribuídos à classe social e os contornos que tal conceito adquire perante a organização da sociedade, bem como da construção e reconhecimento das identidades coletivas que se formam nesse contexto. O olhar pós-colonialista e os Estudos Culturais Latino-Americanos guiam essa análise e, a fim de compreender quais interpretações e percepções os sujeitos de baixa renda desenvolvem a partir da recepção de dicotômicas representações televisivas da pobreza. À análise do discurso do programa Esquenta!, soma-se o conteúdo analítico obtido a partir de entrevistas realizadas com jovens moradores de um bairro periférico de Goiânia." (Resumo)
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"As primeiras cópias da Bíblia Sagrada chegaram ao Brasil no início do século XIX. Os missionários protestantes estabelecidos posteriormente somente implementaram a sua distribuição. Mas, até o final da Segunda Guerra Mundial, as bíblias eram impressas no exterior e sua distribuição depen
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dia dos esforços da Sociedade Bíblica Britânica Estrangeira ou da Sociedade Bíblica Americana. A Sociedade Bíblica do Brasil (SBB) foi fundada em 1948 após a junção das sociedades estrangeiras que operaram no País por mais de 100 anos. Porém, o boom de publicação de bíblias se deu após 1995, com o estabelecimento da “Gráfica da Bíblia”. Desde então, a SBB imprimiu 100 milhões de exemplares, os quais foram distribuídos no Brasil, em países de fala portuguesa, e exportados para outros 105 países. Nesse período, o mercado de bíblias se tornou crescentemente competitivo e diversificado. As editoras especializadas em bíblias passaram a usar as ferramentas do marketing no tratamento de seu principal e único produto - a Bíblia - submetendo-o às leis do mercado e as necessidades e demandas dos seus consumidores." (Resumo)
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"A comunicação cujo conteúdo é centrado nas qualidades e nos diferenciais da marca religiosa, exatamente como é recorrente nas ações da Igreja Universal do Reino de Deus, busca relacionar os benefícios do entretenimento a ela, possibilitando à igreja integrar sua imagem marcária ao discurs
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o, não eximindo o público receptor de desfrutar do programa no qual está inserida a branded content — comunicação por conteúdo. O presente artigo aborda o fenômeno religioso em curso que sobrepuja a categoria de religião perdida para o religioso por todas as partes-, cenário contemporâneo no qual a religiosidade é manifesta intensamente na vida privada das pessoas, em formas afetivas e emocionais, sem referência à doutrina ou à instituição eclesiástica." (Resumo)
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"A propósito das disputas entre a Igreja Universal do Reino de Deus e a Igreja Mundial do Poder de Deus no primeiro semestre de 2012, o artigo estuda a dimensão do espetáculo e do mercado cultural religioso nas mídias. Por meio de uma pesquisa exploratória dos principais escândalos e embates e
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nvolvendo igrejas e líderes religiosos nas mídias nas últimas décadas, o estudo busca (1) localizar o fenômeno da espetacularização da fé como uma estratégia de marketing, como resposta à concorrência, que inclui a visibilidade também por meio de conflitos; (2) indicar caminhos que instigam a novas investigações." (Resumo)
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"Por meio das tecnologias digitais, configura-se um novo tipo de interação comunicacional fiel-Igreja-Deus, em uma experiência religiosa online. Esse fenômeno é ilustrado, na prática, por inúmeros serviços religiosos no ambiente católico online, que manifestam novas modalidades de discurso
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e de prática religiosos, fora do âmbito tradicional do templo – o que aqui chamamos de rituais online –, marcadas por um processo de midiatização. Neste artigo, portanto, repassaremos primeiramente conceitos-chave para a compreensão desse fenômeno como sistema e interação. Examinaremos, em seguida, em sites católicos brasileiros, configurações comunicacionais da experiência religiosa a partir de três âmbitos: interface interacional; interações discursivas; e interações rituais. Por último, apresentaremos pistas de conclusão sobre o que a religião em midiatização revela acerca da mídia e sobre que religião nasce a partir do ambiente online." (Resumo)
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"Am weiten Horizont der Charismatischen Erneuerung in der katholischen Kirche (CE) zeichnet sich mit dem Medienkatholizismus und den Neuen Gemeinschaften eine neue Art der Evangelisierung ab. Aufgrund ihrer gesellschaftlichen Sichtbarkeit und der Vorliebe der Gesellschaft für das Pentekostale wird
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sie im brasilianischen Katholizismus eine Vormachtstellung einnehmen. Aus der Gospelkultur entstanden wird sie zu einer neuen religiösen Gattung, die den Evangelisierungsstil der katholischen Kirche mehr und mehr prägen wird." (Seite 52)
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"This report is the third in a series of comprehensive studies of internet freedom around the globe and covers developments in 47 countries that occurred between January 2011 and May 2012. Over 50 researchers, nearly all based in the countries they analyzed, contributed to the project by researching
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laws and practices relevant to the internet, testing the accessibility of select websites, and interviewing a wide range of sources. This year's findings indicate that restrictions on internet freedom in many countries have continued to grow, though the methods of control are slowly evolving, becoming more sophisticated and less visible. Brutal attacks against bloggers, politically motivated surveillance, proactive manipulation of web content, and restrictive laws regulating speech online are among the diverse threats to internet freedom emerging over the past two years. Nevertheless, several notable victories have also occurred as a result of greater activism by civil society, technology companies, and independent courts, illustrating that efforts to advance internet freedom can yield results." (www.freedomhouse.org, January 14, 2013)
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"This publication provides readers with fresh insights into the practice of participatory educational communication. The first section explores the educational potential of community media, reaching from participatory radio campaigns in Sub-Saharan Africa to school radios in Brazil. The second secti
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on, "stories of learning", shows the power of experience-based stories through interviews with community stakeholders or through drama and other cultural forms. The third section, "Praxis in Latin America", emphasises the centrality of popular and engaging formats, the importance of blended approaches, and the role of mobile and social media in reinforcing and complementing community-based broadcasting. The fourth section, "Praxis in the Commonwealth", examines strategies for enabling participation, experiences of collaboration at the local level, and the importance of assessing programme outcomes. The final section looks at how broadcasters and other community-based groups can make use of the voice and text functions of mobile telephones across different aspects of educational programming, including content provision, programme logistics and learner support." (CAMECO Update 2-2012)
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This report documents some very significant differences in how media companies in different countries have fared over the last decade, examining six affluent democracies (Finland, France, Germany, Italy, the United Kingdom and the United States) as well as two emerging economies (Brazil and India).