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"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T ... more
"Le feuilleton télévisuel -la telenovela- est un genre très prisé au Brésil. L'auteur cherche à comprendre l'objet de cette fascination en rendant compte d'une lecture sociale, psychologique et historique de ces feuilletons témoins de la société brésilienne et d'un fait historique : l'invi ... more
"This book focuses on a selection of internationally known Latin American films. The chapters are organized around national categories, grounding the readings not only in the context of social and political conditions, but also in those of each national film industry. It is a very useful text for st ... more
"O rádio, pelas suas caracterí adentramento, intimidade (fala ao indivíduo), regionalismo, imediatismo, mobilidade, acessibilidade, custo barato, função social e comunitária, continua sendo um poderoso meio de comunicação de massa. O autor faz uma reflexão sobre o rádio, sua estrutura, ló ... more
"This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the au ... more
"One characteristic of Brazilian neo-Pentecostal ministries that draw on the Faith Movement is an accentuation of performative and metonymic linkages between supernatural power and ritual. While sharing elements with a broader transnational Faith movement, this Prosperity theology and its associated ... more