"Dans quelle mesure la télévision a-t-elle contribué, et contribue-t-elle encore, à forger la mémoire nationale et l'identité nationale dans chaque pays ? Y a-t-il eu une politique volontariste en ce domaine ? Quels sont les effets du statut des chaînes de télévision, privées ou publiques
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? Les chaînes de télévision ont-elles contribué à promouvoir d'autres formes d'identités que l'identité nationale et lesquelles ? Cet ouvrage tente de répondre à ces questions." (Description de la maison d'édition)
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"Even as the government is dithering over legislation to facilitate the functioning of community radio in India, a few community-based organisations have initiated radio projects that seek to deploy communication technologies for development and community empowerment. This paper is based on a study
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examining the functioning of one such community radio initiative in India: ‘Chala Ho Gaon Mein’ that is broadcast once a week on an AIR station in the Palamau district of Jharkhand." (Abstract)
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"Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, an
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d the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics." (Publisher description)
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"India produces more films than any other country in the world, and these works are avidly consumed by non-Western cultures in Africa, Eastern Europe, the Middle East, and by the Indian communities in Australia, Britain, the Caribbean Islands, and North America. Jyotika Virdi focuses on how this dom
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inant medium configures the "nation" in post-Independence Hindi cinema. She scrutinizes approximately thirty films that have appeared since 1950 and demonstrates how concepts of the nation form the center of this cinema's moral universe. As a kind of storytelling, Indian cinema provides a fascinating account of social history and cultural politics, with the family deployed as a symbol of the nation. Virdi demonstrates how the portrayal of the nation as a mythical community in Hindi films collapses under the weight of its own contradictions--irreconcilable differences that encompass gender, sexuality, family, class, and religious communities. Through these film narratives, the author traces transactions among the various constituencies that struggle, accommodate, coexist uneasily, or reconstitute each other over time, and, in the process, reveal the topography of postcolonial culture." (Publisher description)
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"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
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he authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion." (Publisher description)
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