Toolbox Evaluation & Impact Assessment

Evaluation & Impact Assessment

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„Mehr Wert für eine bessere Welt?“ Evaluation und Controlling der Kommunikation von Nichtregierungsorganisationen (NGO)

Michael Bürker

In: Handbuch NGO-Kommunikation

Nadine Remus; Lars Rademacher (eds.)

Wiesbaden: Springer VS (2018), pp. 461-487

"Zunächst werden theoretische Konzepte und Modelle sowie die empirische Forschung zum Einsatz von Evaluation und Controlling für die NGO-Kommunikation gesichtet. Dabei werden auch Konzepte für die Evaluation von Organisationen sowie für die Kommunikation von Nonprofit-Organisationen (NPO) als al ... more

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Civic Media Practice: Identification and Evaluation of Media and Technology That Facilitates Democratic Process

Eric Gordon, Gabriel Mugar

MaxArthur Foundation (2018), 34 pp.

"Based on over 40 interviews with practitioners, this report identifies “civic media practice” as media and technology used to facilitate democratic process. It focuses specifically on those practitioners using media tools to form relationships and build trust - a practice that sometimes runs co ... more

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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice

Jim Macnamara

London; New York: Routledge (2018), xix, 392 pp.

"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re ... more

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Journalism Impact Primer & Journalism Impact Toolkit
Key Guidance

Walton Family Foundation (2018), 25 pp., 21 pp.

"This report puts forth a Walton Family Foundation (WFF) Media Impact Framework and identifies key indicators and research methods that can be used to assess journalism investments across program areas, based on best practices in the field of media strategy and research. The companion WFF Media Impa ... more

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Evaluating C4D Resource Hub

RMIT University;University of Hyderabad;UNICEF Communication for Development (C4D) (2018)

"The Evaluating C4D Resource Hub houses a growing collection of the best available guides, toolkits, tools and methods to use for research monitoring and evaluation (R,M&E) of Communication for Development (C4D) initiatives. The Hub is structured around two combined frameworks: C4D Evaluation Framew ... more

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Evaluating the Use of Communication for Development in Conflict Interventions: Measuring Peace in Participatory Communication

Valentina Baú

Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 96-112

"The application of Communication for Development (C4D) in conflict prevention, conflict reduction and post-conflict reconstruction interventions is a relatively new field. International organisations that have begun to adopt new communication & media designs in their peace work are progressively of ... more

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La evaluación de la comunicación para la transformación de conflictos

Cristina Sala Valdés

Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 81-94

"La comunicación para la transformación de conflictos es un área relativamente nueva dentro del vasto campo de prevención de conflictos y construcción de paz y por tanto ha sido sometida a escasos procesos evaluativos. Con el fin de comenzar a crear un modelo evaluativo que posibilite un análi ... more

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Inclusive Rural Communication Services: Building Evidence, Informing Policy
Top Insights

Rome: FAO;University of Queensland (2017), viii, 90 pp.

"This publication is the first scoping study aimed at compiling existing evaluation cases in the field of Communication for Development as applied to agricultural and rural development initiatives. It draws on a literature review and 19 cases across Africa, Asia-Pacific, Latin America and the Caribb ... more

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Storytelling and Evidence-Based Policy: Lessons from the Grey Literature

Brett Davidson

Palgrave Communications, volume 3, issue 17093 (2017), 10 pp.

"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract ... more

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Seed Alliance Consultancy: Final Report

Montevideo: Seed Alliance (2017), 8 pp.

"Since The Seed Alliance started in 2012, the three program partners (FRIDA, FIRE and ISIF) have supported 151 projects throughout Africa, Asia Pacific, Latin America and the Caribbean, helping to strengthen and promote the Information Society within these regions. From the beginning of the program, ... more

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Evaluation Approaches for Mental Health Prevention and Early Intervention Programs

Nicole K. Eberhart, Jennifer L. Cerully, Amy L. Shearer, Sandra H. Berry, M. Audrey Burnam, Patricia A. Ebener

Santa Monica, Calif.: RAND Corporation (2017), ix, 81 pp.

"The goal of this handbook is to provide guidance to practitioners and organizations interested in evaluating mental health prevention and early intervention (PEI) programs. In the course of developing an evaluation plan for a series of PEI programs implemented statewide by the California Mental Hea ... more

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Google Scholar (8)

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Rethinking Media Development Through Evaluation: Beyond Freedom
Top Insights

Jessica Noske-Turner

Cham: Palgrave Macmillan (2017), xiii, 176 pp.

"This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development. The pursuit of media freedom has been the bedrock of media development since its height in the 1990s. Today, citizen v ... more

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The Use of IVR to Support Monitoring and Evaluation of Media Interventions: A Case Study of the VOTO System in Rwanda

Lauren Kogen, Briar Smith

Philadelphia, PA: Annenberg School for Communication, Center for Advanced Research in Global Communication (CARGC) (2016), 21 pp.

"This report described a pilot study using the VOTO Interactive Voice Response (IVR) platform to 1) distribute content and 2) collect quantitative and qualitative monitoring and evaluation data regarding a media program in Rwanda. In addition to showing that the VOTO system worked well as a distribu ... more

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Evaluating Digital Citizen Engagement: A Practical Guide

Washington, DC: World Bank;Digital Engagement Evaluation Team (DEET) (2016), vii, 163 pp.

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Monitoring and Evaluation of Participatory Theatre for Change

Rebecca Herrington

Washington, DC: Search for Common Ground (2016), 56 pp.

"This Module is not about placing a value on artistic expression, but rather about capturing the true impact of Participatory Theatre for Change (PTC) and helping advance the field through the development of vetted best practice. As discussed in the Module, this starts with design, focusing on the i ... mplementation context and understanding the full dynamics in which PTC activities will take place. The Context Analysis process will help determine how PTC can best be utilised in the implementation environment, how complex the programme should be, and if there are additional activities needed to ensure impact. The information from preliminary design thinking and the Context Analysis then supports the identification and contextualization of the key interrelated theories of change that apply to the programme, serving as a foundation from which the activities can be evaluated. Monitoring then allows for an iterative process of designing individual performances, engaging appropriately and in a context sensitive manner with the community, as well as determining if the PTC activities as implemented are trending towards impact. Regular monitoring helps with course corrections when needed, and leads towards more effective programming. The monitoring of the process and quality helps ensure that the performances are doing no harm, artistic expressions, and implemented in such a manner as to achieve Reach, Resonance, and Response. Monitoring provides the temperature checks to make sure the ecosystem of PTC is balanced. And finally, evaluation helps push PTC programming to the next stage. Strong evaluations provide the community with more information about changes that have happened, even self-reflection through participatory methods. Evaluations also enable the actors to learn about the bigger picture of what worked and did not work beyond the immediacy of the performance space and towards the longer term impacts. It enables informed follow-on activities, as well as learnings that can be shared with the broader field to enhance practice more globally. Lastly, evaluations provide evidence of the great work participatory theatre does as a nuanced, emotionally connected, and transformative approach to communications for development." (Conclusion, pages 38-39) more

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IDEAS Guide: Innovating, Designing, Evaluating and Applying to Small-Scale Projects. A Guide for Media and Communication Projects

Jessica Noske-Turner, Heather Horst, Jo Tacchi

RMIT University (2016), 73 pp.

"The IDEAS Guide is for organisations and people who are doing small media and communication projects. It is designed to cater for a range of different skill levels in evaluation. It is ideal for project managers and team members responsible for reporting and evaluation, as well as any other partici ... more

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IDEAS Facilitators' Guide: Innovating, Designing, Evaluating and Applying to Small-Scale Media and Communication Projects

Jessica Noske-Turner, Heather Horst, Jo Tacchi

RMIT University;Pacific Media Assistance Scheme (PACMAS) (2016), 65 pp.

"The IDEAS Facilitators’ Guide provides briefing notes on how you, as a facilitator, can support small-grant recipients to use the IDEAS Guide to clarify their project design, and to plan and manage their evaluation. The Facilitators’ Guide is best used in conjunction with the IDEAS Guide. These ... more

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10 Years of Evaluation Practice in Media Assistance: Who, When, Why and How?

Jessica Noske-Turner

Nordicom Review, volume 36, issue Special Issue (2015), pp. 41-56

"Evaluating the impact of media assistance is challenging for several reasons. Primary among them is that these kinds of initiatives operate in a complex political, social, and cultural environment. Although there has been increased attention to evaluation of media assistance, with a series of inter ... more

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Media Development: An Evaluation of Five Capacity-Strengthening Projects

Rosie Parkyn, Sonia Whitehead

London: BBC Media Action (2015), 60 pp.

"BBC Media Action has been involved in media development since it was founded in 1999. Over the years, we have designed and deployed a broad range of evaluation approaches and methodologies to assess the impact of and learn from our work. This has generated much internal discussion: Are we measuring ... more

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Connected, Creative and Cultural Communities: Developing an Integrated Approach to Policy and Evaluation for Remote Australian Indigenous Media and Communications

Daniel Featherstone

Murdoch University, Doctoral Thesis (2015), xxviii, 875 pp.

Journalism Impact Primer & Journalism Impact Toolkit Key Guidance

Inclusive Rural Communication Services: Building Evidence, Informing Policy Top Insights

Rethinking Media Development Through Evaluation: Beyond Freedom Top Insights

Journalism Impact Primer & Journalism Impact Toolkit
Key Guidance

Inclusive Rural Communication Services: Building Evidence, Informing Policy
Top Insights

Rethinking Media Development Through Evaluation: Beyond Freedom
Top Insights