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Understanding journalism impact: A multi-dimensional taxonomy for professional, organizational and societal change
Journal of Applied Journalism & Media Studies, volume 14, issue 2 (2025), pp. 255 - 280
"How should we measure the impact of investigative journalism? Media scholars and practitioners have turned their attention towards understanding the causal effect of media reports on a range of social, political and economic outcomes. Their interest has been spurred by the increased availability of
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"The impact framework is a set of tools and guidelines that helps to define targets for, track, and assess the impact of activities under the supported media projects in a clear and organised way; it can also be used for other media projects. Its methodology embraces a user-centric approach, links p
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Media for Democracy Assessment Tool: Learning, Evaluation, and Research (LER) Activity
Key Guides
Washington, DC; Landover, MD: USAID; Cloudburst Group (2021), 93 pp.
"The purpose of the Media for Democracy Assessment Tool (MAT) is to assist United States Agency for International Development (USAID) in producing media assessments to inform strategy on media and democracy programming, help inform potential media development programming goals, and help provide an i
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Independent Media and Free Flow of Information: An Evidence Gap Map Protocol
New Delhi: International Initiative for Impact Evaluation (3ie) (2021), 58 pp.
"This report presents the protocol for a systematic search to identify and map the evidence base of impact evaluations and systematic reviews of interventions that aim to promote an independent media as a democratic institution in low- and middle-income countries. The EGM was developed by 3ie, made
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Decoding Media Impact: Insights, Advice and Recommendations
Philadelphia, Penns.: Media Impact Funders (2020), 31 pp.
"This guide is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we’ve done in the impact space, and includes examples of successful media impact evaluation, too
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"Big Changes Start Small": Stories of People Making a Difference. An Impact Report
Bonn: Deutsche Welle DW Akademie (2020), 97 pp.
"DW Akademie collects and documents the impacts of its projects through a range of methods. There are three approaches that are currently standard in development cooperation: Applied studies, which enable new insights on impacts, impact-oriented monitoring performed with local partners in the course
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Journalism Impact Primer & Journalism Impact Toolkit
Key Guides
Walton Family Foundation (2018), 25 pp., 21 pp.
"This report puts forth a Walton Family Foundation (WFF) Media Impact Framework and identifies key indicators and research methods that can be used to assess journalism investments across program areas, based on best practices in the field of media strategy and research. The companion WFF Media Impa
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Civic Media Practice: Identification and Evaluation of Media and Technology That Facilitates Democratic Process
MaxArthur Foundation (2018), 34 pp.
"Based on over 40 interviews with practitioners, this report identifies “civic media practice” as media and technology used to facilitate democratic process. It focuses specifically on those practitioners using media tools to form relationships and build trust - a practice that sometimes runs co
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Rethinking Media Development Through Evaluation: Beyond Freedom
Deep Insights
Cham: Palgrave Macmillan (2017), xiii, 176 pp.
"This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development. The pursuit of media freedom has been the bedrock of media development since its height in the 1990s. Today, citizen v
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IDEAS Guide: Innovating, Designing, Evaluating and Applying to Small-Scale Projects. A Guide for Media and Communication Projects
RMIT University (2016), 73 pp.
"The IDEAS Guide is for organisations and people who are doing small media and communication projects. It is designed to cater for a range of different skill levels in evaluation. It is ideal for project managers and team members responsible for reporting and evaluation, as well as any other partici
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Can We Measure Media Impact? Surveying the Field
Stanford Social Innovation Review, issue fall (2015), pp. 47-55
"More and more news outlets rely on philanthropic funding. With such funding come new questions about the effect that media content has on citizens and policymakers. Traditional metrics, most observers agree, are insufficient. But the value of alternative metrics is an open issue. Two scholars analy
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Media Development: An Evaluation of Five Capacity-Strengthening Projects
London: BBC Media Action (2015), 60 pp.
"BBC Media Action has been involved in media development since it was founded in 1999. Over the years, we have designed and deployed a broad range of evaluation approaches and methodologies to assess the impact of and learn from our work. This has generated much internal discussion: Are we measuring
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Evaluating the Impacts of Media Assistance: Problems and Principles
Global Media Journal - German Edition, volume 4, issue 2 (2014), 21 pp.
"This paper suggests that the problem of impact evaluation of media assistance is understood to be more than a simple issue of methods, and outlines three underlying tensions and challenges that stifle implementation of effective practices in media assistance evaluation. First, there are serious con
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"This thesis explores how the impacts of Australian media assistance on social change and governance can be most effectively evaluated and understood. It is based on a three-stage research design, using predominantly qualitative research methods. In doing so it contributes in-depth insights into the
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Assessing the Impact of TMF on the Tanzanian Media: A Practical Approach
Global Media Journal - German Edition, volume 4, issue 2 (2014), 11 pp.
"The Tanzania Media Fund (TMF) supports individual journalists and media institutions to produce quality public interest and investigative journalism content that better informs the public, contributes to debate and thereby increases public demand for greater accountability in Tanzania. TMF has used
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Results-Oriented Evaluations: Their Uses, Their Limits and How They Are Driving Implementers‘ Coping Strategies
Global Media Journal - German Edition, volume 4, issue 2 (2014), 19 pp.
"A results-oriented culture of performance and service has been enforced since the 1990s in the EU. Evaluation systems have been a powerful catalyst in driving the transition from media support to media development and in making the latter more independent from broadcasters and donors. In recent yea
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Content Analysis: Measuring the Success of Journalism Capacity Building
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
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Community Radio Continuous Improvement Toolkit
Key Guides
New Delhi; Hyderabad: Commonwealth Educational Media Centre for Asia (CEMCA); UNESCO Chair on Community Media, University of Hyderabad, version 2.0 (2014), vii, 64 pp.
Provides indicators of performance along 9 parameters: 1. Content Generation and Programming; 2. Policies and Guidelines; 3. Volunteers; 4. Technology: Access and Management; 5. On-Air Standards of Broadcasting; 6. Governance; 7. Feedback and Grievances; 8. Content Sharing and Networking; 9. Revenue
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The Healthy Community Radio Station
Key Guides
"This publication is a diagnostic tool for a "health check" or assessment of the sustainability of community radio stations. The check includes five areas: mission and governance of a community radio station; management and staffing; infrastructure and finances; programming; and community involvemen
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