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8
Featured
Free Access
5
Key Guidance
2
Topics
Advertising Sales Management
3
Advertising
2
Advertising Markets & Industries
2
Media Marketing, Branding & Promotion
2
Radio Marketing, Branding & Promotion
2
Financing Media, Financial Media Management
2
Advertising Audiences & Target Groups
1
Digital Advertising, Online Advertising
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Radio Advertising
1
Television Advertising
1
Event Marketing & Communication
1
Financing Nonprofit Organizations
1
Financing Digital / Online Media
1
Digitalization, Digital Transformation
1
Television Marketing, Branding & Promotion
1
Media Viability & Financial Sustainability
1
Nonprofit Journalism, Nonprofit Media
1
Good Practice Examples
1
Strategy Development & Strategic Planning
1
Media Assistance: Financial Sustainability & Management
1
Financing Media: Customer Payments, Subscription Models, User-Based Financing
1
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The Native Advertising Playbook
Key Guidance
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
...
Ad Wars: Digital Challenges for Ad-Financed News Media in the Nordic Countries
Göteborg: Nordicom (2017), 229 pp.
"The accelerating digitalisation of the media landscape has released enormous forces of change in the Nordic advertising markets. The overall impression from the results of this study is that the sweeping changes digitalisation is bringing about are not just undermining the business model on which t
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Media Feast, News Famine: Ten Global Advertising Trends That Threaten Independent Journalism
Washington, DC: Center for International Media Assistance (CIMA) (2017), 25 pp.
"This report looks at ten factors that have altered the media marketplace and that pose challenges to national and local news producers and their sources of revenue. They include ways in which governments interfere in media markets; changes in the structure of news distribution and audience behavior
...
Media Advertising and Marketing Toolkit: Radio Booklet
Johannesburg: Media Development & Diversity Agency (MDDA) (2010), 28 pp.
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd (2004), xiv, 598 pp.
