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Business Strategies for Magazine Publishing: How to Survive in the Digital Age
London; New York: Routledge (2018), xiv, 176 pp.
"Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry,
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Magazine Production
London; New York: Routledge, 2nd ed. (2017), x, 185 pp.
"Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry
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Cómo crear tu negocio de revistas
Pamplona: Ediciones Universidad de Navarra (EUNSA) (2016), 245 pp.
Inside Magazine Publishing
London; New York: Routledge (2014), xvi, 274 pp.
"Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projecti
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How to Launch a Magazine in This Digital Age
New York: Bloomsbury Academic (2014), ix, 221 pp.
"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights,
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The Handbook of Journal Publishing
Key Guides
Cambridge; New York: Cambridge University Press (2013), xii, 467 pp.
"The Handbook of Journal Publishing is a comprehensive reference work written by experienced professionals, covering all aspects of journal publishing, both online and in print. Journals are crucial to scholarly communication, but changes in recent years in the way journals are produced, financed, a
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A arte de editar revistas
São Paulo: Companhia Editora Nacional (2009), 399 pp.
"O primeiro grande livro brasileiro sobre edição de revistas. Escrito por uma das mais notáveis personalidades do mercado editorial brasileiro, A Arte de Editar Revistas é um guia prático e completo, com o passo-a-passo para o desenvolvimento do conceito e do design, a edição de matérias e d
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Getting Started in Electronic Journal Publishing
Key Guides
Oxford: International Network for the Availability of Scientific Publications (INASP), 5th ed. (2006), 25 pp.
"The 5th edition of a popular guide that provides an overview of the potentials and pitfalls of electronic journal publishing. While not specifically written for an African audience, it is an excellent resource for African journal editors and publishers who are contemplating switching to an electron
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Magazines: A Complete Guide to the Industry
New York: Peter Lang (2006), viii, 211 pp.
Starting & Running a Successful Newsletter or Magazine
Berkeley: Nolo, 5th ed. (2006), 455 pp.
"Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: raising start-up money; attracting the best help; choosing the right marketing
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Marketing de periódicos y revistas
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.
"Esta obra es una gran aportación a la escasísima literatura existente en castellano sobre el marketing aplicado a dos sectores tan dinámicos como el de los periódicos y el de las revistas. Se trata de un libro con un evidente enfoque práctico. En sus páginas el lector encontrará abundantes r
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Die Zeitschrift: Von der Idee bis zur Vermarktung
Konstanz: UVK (2004), 364 pp.
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
A Handbook of Good Practice in Journal Publishing
Key Guides
London; Oxford: International African Institute; African Books Collective, 2nd revised ed. (1998), xiv, 173 + approx. 50 pp.
"This handbook covers most aspects of journals publishing and journals management, but special emphasis is put on systems management, subscription fulfilment, financial control, and effective marketing and distribution, including a chapter on journals marketing on the internet. It also includes a se
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