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Evaluation von Nachhaltigkeitskommunikation
In: Handbuch Nachhaltigkeitskommunikation: Grundlagen und Praxis
München: oekom Verlag (2005), pp. 349-360
Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
Evaluating Health-Promoting Radio Programs: A Toolbox for HAFY Radio Stations in Kyrgyzstan
Bishkek: UNICEF; Health Communication Resources (HCR) (2004), 96 pp.
"Community radio stations can monitor and evaluate their health and social development programming despite being small, with limited funds. That's the message of an evaluation and monitoring Toolbox created especially for a UNICEF-supported youth radio project in Kyrgyzstan. The 'Healthy Airwaves fo
...
Evaluating an Information Project: A Letter to a Project Manager
The Hague; Wageningen: International Service for National Agricultural Research (ISNAR); Technical Centre for Agricultural and Rural Cooperation (CTA) (2003), 47 pp.
"This is a practical guide to evaluation and impact assessment of information projects, written in the form of an informal letter to a project manager. It does not elaborate on theory but proposes nine "how-to" steps instead. Short and to the point, it includes worksheets for use by managers and oth
...
Communication for Social Change: An Integrated Model for Measuring the Process and its Outcomes
Key Guides
New York: Rockefeller Foundation; Johns Hopkins Center for Communication Programs (2002), iv, 42 pp.
"For social change, a model of communication is required that is cyclical, relational and leads to an outcome of mutual change rather than one-sided, individual change. In Section 1 of this report we provide a description of such a model. The model describes a dynamic, iterative process that starts
...
Evaluating the Internet as a Medium for the Dissemination of Development Research
Key Guides
Oxford: International NGO Training and Research Centre (INTRAC) (2001), 65 pp.
"Evaluations of the Internet and Development have tended to focus on the extent to which a websites content, or message, has affected development activities. This research examines the usage of the medium itself, by conducting an applied evaluative study of eight urban-focused websites disseminating
...
Approaches to impact evaluation (assessment) in agricultural information management: Selective review of the issues, the relevant literature and some illustrative case studies
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2000), 33 pp.
"Evaluation (or assessment) of impact is generally regarded as an essential part of the project cycle, and is already well known and widely used in many disciplines - for example, environmental and social sciences, social psychology - and there is increasing evidence of its application to agricultur
...
Evaluación de proyectos de comunicación. Volumen I: Cuestiones conceptuales
Quito: CIESPAL (1993), 307 pp.
Measuring the Impact of Information on Development
Ottawa: International Development Research Centre (IDRC) (1993), xiii, 188 pp.
Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
...
Ideologische Funktion und praktische Konsequenz der Evaluierung von Entwicklungsprojekten: Ein Erklärungsversuch am Beispiel von Massenmedien zur Unterstützung ländlicher Entwicklung in der Volksrepublik Benin
In: Evaluierungsforschung und -Praxis in der Entwicklungshilfe
Zürich: Verlag der Fachvereine (1977), pp. 347-393
