"During the first half of 2013, the video4change Network worked with a small team of researchers to investigate and identify the opportunities, needs, challenges and barriers for measuring the impact of Video for Change initiatives. The primary goal of this research was to assess whether support was
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needed to evaluate the impact of Video for Change initiatives and to identify impact evaluation experiences and success stories. This research process involved two core research activities: 1. A preliminary literature review was carried out to assess available literature relating to Video for Change and the measurement of impact. A draft literature review report was created and the video4change Network was invited to comment and discuss this literature review and take part in a follow-up Google Hangout discussion. 2. A series of interviews with Video for Change practitioners and organisations (8) and Video for Change project funders (2) were carried out and analysed. [...] In carrying out this preliminary literature review and interviews, we found that there were no comprehensive books, videos, reports or compendiums that detailed the historical development of video use for social change and nor did we locate an agreed, commonly used definition of what Video for Change is or means. We were also unable to identify any widely shared perspectives on how to monitor and evaluate the impact of Video for Change initiatives; indeed, tracing the historical development of Video for Change evaluation approaches, processes and practices was complicated, messy and far more difficult and complex than we might have imagined. We found that the video4change Network organisations that we interviewed all agreed that they wanted better and shared structures to help them conceive of and undertake impact evaluation, as well as to provide training/support for it. There was also a shared desire to learn from the evaluation experiences of others and to share experiences about designing for and understanding impact." (Page 1)
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"In recent years, cyberculture has informally reported a phenomenon named the 1% rule, or 90-9-1 principle, which seeks to explain participatory patterns and network effects within Internet communities. The rule states that 90% of actors observe and do not participate, 9% contribute sparingly, and 1
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% of actors create the vast majority of new content. This 90%, 9%, and 1% are also known as Lurkers, Contributors, and Superusers, respectively [...] Our goal was to determine if the 1% rule applies to moderated Digital Health Social Networks (DHSNs) designed to facilitate behavior change. Methods: To help gain insight into participatory patterns, descriptive data were extracted from four long-standing DHSNs: the AlcoholHelpCenter, DepressionCenter, PanicCenter, and StopSmokingCenter sites. During the study period, 63,990 actors created 578,349 posts. Less than 25% of actors made one or more posts. The applicability of the 1% rule was confirmed as Lurkers, Contributors, and Superusers accounted for a weighted average of 1.3% (n=4668), 24.0% (n=88,732), and 74.7% (n=276,034) of content. Conclusions: The 1% rule was consistent across the four DHSNs. As social network sustainability requires fresh content and timely interactions, these results are important for organizations actively promoting and managing Internet communities. Superusers generate the vast majority of traffic and create value, so their recruitment and retention is imperative for long-term success. Although Lurkers may benefit from observing interactions between Superusers and Contributors, they generate limited or no network value. The results of this study indicate that DHSNs may be optimized to produce network effects, positive externalities, and bandwagon effects."
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"The Pacific Media and Climate Change Project provided face-to-face training for 60 Pacific climate change practitioners on communicating climate science and adaptation knowledge and supported nearly 100 media people in reporting climate change issues. This hands-on training will be supported by thi
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s toolkit, which includes a Media and Climate Change Activities Manual and factsheets. The manual includes activities to improve journalists’ climate change reporting and interview techniques, while a series of factsheets contain concise, accurate and accessible information on issues such as climate mitigation, adaptation, ocean acidification and sea level rise. The material will support journalists’ ability to effectively communicate stories linking climate change to broader environmental issues." (Foreword)
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"In this report Time to Change explores how mental health problems are being portrayed in today’s TV dramas. From big budget box sets to homegrown soaps, mental health is being covered more frequently on the small screen. What impact are these storylines having on the viewing public, the media ind
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ustry and our attitudes towards mental health problems?" (Page 2)
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"This report contains a detailed description of the SmartH2O project dissemination strategy and the tools set up to effectively support the communication of the project progress and results to a wide community of citizens, decision-makers, water utilities, and scientists. It reports dissemination an
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d communication objectives and the plan set up to pursue them. The wider the communication channel with potential and actual end users and the stakeholders, the stronger the water saving impact of the SmartH2O both in the two pilot case studies and at the European level. To strengthen the link with the SmartH2O social community, a number of social channels (Twitter, Slideshare, LinkedIn) have been activated and linked to the project website. From the very beginning, SmartH2O has established strong connections and partnership with similar and relevant projects (e.g. iWidget, Cubrik, Proactive) both within and outside the EU funded research, eventually joining the 10-projects ICT4water cluster. Finally, the report provides a detailed description of the conferences/workshops SmartH2O has already participated in and plans to participate by the end of the year." (Executive summary)
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"This guide is made for civil society activists who plan to run wallposter comics workshops within their own organisations or groups. All steps needed to run a workshop are fully explained in the guide and it should be used together with our manual “How to make wallposter comics”, which should b
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e given as a handout to the participants. To arrange a wallposter comics workshop you need two trainers, a hall, pens, papers, and access to a copying machine. Your participants (about 15-20) should be motivated people, e.g. community activists, who wish to have their voices heard about issues they want to raise." (Page 3)
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"This paper discusses the place of theatre as a tool for development communication. In this regard, the paper projects the potency of theatre in enhancing development and its role in influencing social change. The paper submits that, development starts with people and not with ‘goods’. It includ
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es their education, empowerment and preservation of people’s cultural identity and all that enhances their well being and makes for a good life. Theatre for Development as a Strategic communication method is a powerful tool that can improve the chances of success of development projects. It strives for behaviour change not just information dissemination, education, or awareness-raising by Interrogating and possibly challenging traditional philosophies and visions of development where the top down model to development is replaced with the bottom up model in a bid to transfer the control of development to the target recipients of the intended development in a situation whereby the recipients become active participants - ‘spec actors’ not ‘spectators’, in the process and they – the people define how and when development happens." (Abstract)
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"Building a body of empirical evidence about why and how journalists use such multimedia and the consequences of this for journalism, NGO-work and those represented, is the central focus of this thesis. Unlike previous research on news coverage of Africa and journalists’ use of NGO-provided multim
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edia that tends to focus on the coverage of ‘disasters’ or ‘humanitarian emergencies’, this study analyses journalists’ use of NGO-provided multimedia about Africa during a very different news-making period – what journalists call a ‘quiet news week’.
The research involved sixty semi-structured interviews with those whose decisions shaped the production of six media items, which were also subject to qualitative content analysis. These items were about a range of topics and African countries: all of which were published or broadcast in news readily available to British audiences. But why and how journalists used NGO-provided multimedia was shaped most powerfully by the ‘moral economies’ (Sayer 2007) structuring each news outlet. These moral economies were found to have brought about a ‘quiet revolution’: leading to the emergence of a number of heterogeneous, normatively-laden coalitions between NGOs and news outlets, often hidden from the view of audiences. Consequently, journalists’ use of NGO-provided multimedia was found to have limited progressive potential: for it inhibited collective reasoning by preventing critical scrutiny, as well as systematically excluding the political value of ‘voice’ in ways which further marginalised the disadvantaged and powerless (Sen 2010)." (Abstract)
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"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o
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f theoretical rationales and cases that can be enlisted to support the conceptualization of storytelling for social change practices and their effects at multiple levels of analysis. Next, it considers the theoretical base and cases on narrative and narration into articulation with the “Scenarios from Africa” process. Culture has been conceptualized as a “static set of never-changing values and norms” to which individuals are subject, rather than as “a complex, dynamic, and adaptive system of meaning” that is constantly evolving under the influence of individuals and collectivities. The theory of narrative and education proposed by cultural and educational psychologist, Jerome Bruner, provides a compelling grounding for this social constructivist perspective." (Summary)
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"Sprache kann abwertend, diskriminierend oder rassistisch sein, wenn nicht sensibel mit ihr umgegangen wird. Sprache trägt dazu bei, Vorurteile zu verfestigen oder aber im Gegenteil, Vorurteile abzubauen und negative Wahrnehmungen zu verändern. Ziel dieses Leitfadens ist es, Anregungen für eine r
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espektvolle Armutsberichterstattung durch einen bewussten Umgang mit Sprache und Bildern zu geben. Er wurde gemeinsam mit Menschen mit Armutserfahrung erarbeitet. Folgende Aspekte der Armutsberichterstattung werden behandelt: 1. Menschen, 2. Bilder, 3. Sprache, 4. Fakten/Kontext." (Seite 4)
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"As part of its ongoing commitment to fighting online child sexual abuse content and, in particular, to helping its members realise the objectives of the Mobile Alliance Against Child Sexual Abuse Content, the GSMA has worked with INHOPE, Save the Children, ECPAT, IWF, Net Safe Latvia, Meldpunt, ICM
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EC and Interpol to collate information which will help organisations build fully-functioning hotlines in countries where no such facility is currently in place. This information is presented in the document below." (Page 3)
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"This paper aims to clarify the role of broadcast media in disaster preparedness education concerning natural disasters such as earthquakes and tsunamis. This is done by means of a systematic review of the scientific literature on this topic over the last 10 years. The results show that media inform
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ation is a strong facilitator of awareness of disasters. Preparedness includes action to reduce risks, which also needs community interaction, resources and motivation. It adds to indigenous knowledge and experience of disasters, and may combine self-education by the media, school education and community efforts for disaster risk reduction." (Abstract)
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"Key recommendations: Invest in increased nationwide coverage of environmental issues and media professionalism across all media platforms [...] Conduct more targeted, specialised training on effective environmental reporting [...] Build on dynamism of online information initiatives [...] Begin educ
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ation on the environment in schools early." (Page 5)
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