"In summary, the present chapter analyzed the role of digital games in the growing practice of entertainment-education. We argued that serious games should not be automatically labeled as E-E digital games just because they include some social content. Connections were drawn between the social inter
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actional possibilities afforded by the technology of digital games vis-a-vis the more traditional mass-mediated E-E programs, expounding on the five key attributes of experiential game play, multimodality, interactivity, persuasive, interactive narrative, and social interaction. We concluded by noting that digital games offer tremendous generative potential for broaching alternative interventional possibilities for social change, and that scholarship on digital games would benefit from questioning the dominant psychosocial theoretical leanings that privilege linearity, causality, reductionism, and individualcenteredness." (Page 285)
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"This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-re
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ach populations. It illustrates how evidence-based and planned communication strategies – such as sustained media campaigns, intensive community and social mobilization, interpersonal communication and political and national advocacy combined – have contributed to reducing polio incidence in these countries. Findings show that communication strategies have contributed on several levels by: mobilizing social networks and leaders; creating political will; increasing knowledge; ensuring individual and community-level demand; overcoming gender barriers and resistance to vaccination; and reaching out to the poorest and marginalized populations. The review concludes wth observations about the added value of communication strategies in polio eradication efforts and implications for global and local public health communication interventions." (Abstract)
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"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne
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gotiation of communications." (Publisher description)
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"Web 2.0 for development (Web2forDev) is a way of employing web services to intentionally improve information-sharing and collaborative production of content for development. It is about how development actors can relate and connect to other stakeholders, produce and publish their own material, deci
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de on levels of access to information and redistribute pieces of content released by others. This publication, a result of the Web2forDev conference at the FAO headquarters in Rome in 2007, shares learning and reflections from practice and considers the ways forward for using Web 2forDev. Eight case studies are presented and discussed. For instance, one interesting experience is the Kenyan website 'Ushahidi' (meaning 'witness' in Kiswahili) as an example of 'crowdsourcing' crisis information: people who witness acts of violence report the incidents they have seen, the incidents are placed on a map-based view on the website for others to see and in most cases are verified by local groups working on the ground. At the post-election violence in Kenya in early January 2008, local radio stations used Ushahidi as an information source. It is also expected to serve in other countries as a tool from early conflict warning to tracking a crisis situation as it evolves. A practical section called "tips for trainers" provides descriptions and links to further information ("where to get started") on blogging, twitter, wikis, social networking, RSS feeds, tagging and social bookmarking. In addition, various articles discuss lessons learnt and challenges identified." (CAMECO Update 4-2009)
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"This report is intended to serve as a guide for organizations considering establishing journalist-training programs in Nigeria, Ghana and Uganda. The report provides an overview of the challenges and opportunities in the journalism profession in these three countries. Generalizations across countri
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es are difficult. Thus, we encourage anyone making use of this report for program planning to consider the findings on each country as a distinct entity." (Executive summary)
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"The book brings together a range of community peacebuilding experiences that apply open and distance learning. The emphasis on community requires distance educators to change focus. The book addresses how to help a community articulate its own purposes for learning and then support it in achieving
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them. The role of radio, video and audio recordings to carry stories to larger audiences is explored. By raising expectations and challenging assumptions, use of these media can be catalysts that accelerate other processes of change." (Publisher description)
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"Evaluation data gathered between 1975 and 2000 demonstrated that Interactive Radio Instruction (IRI) had improved learning outcomes in conventional classrooms by between 10% and 20% when compared with control classrooms not using IRI. These programs often had relatively well-funded evaluation compo
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nents, often taught a single subject, and focused almost entirely on improving quality. This study focuses on the use of IRI in more taxing circumstances and the outcomes it achieved as well as children learning in conventional school settings. It looks at the use of radio to teach children who are not in school, who are affected by conflict, who are orphans, who live in countries where most social systems have broken down or never existed – the poorest, least supported and most remote learners to whom access to education has traditionally been denied. It also looks at IRI operating in systems of huge scale, such as the 20+ million learners in India. The projects documented in this study were largely carried out since 2000 (although reference is made to earlier projects also) and addressed early childhood education, mathematics and language instruction and teacher training. They were not research projects, and their circumstances challenged data collection and student testing. Nevertheless, the data demonstrate that these IRI programs have had a positive impact on learning outcomes and on the behavior of teachers. Interactive Radio Instruction (IRI) delivers daily 30-minute radio broadcasts that promote active learning and are designed to improve educational quality and teaching practices in schools and to deliver a complete basic education to learners not in school. This paper uses student assessment data collected on recent EDC IRI projects to determine the impact of IRI on student achievement and to highlight general patterns that emerged from the review. In all, 15 projects provided 37 records (grade-year combinations e.g. grade 1 in 2007) containing student learning data which served as the basis of this report." (Executive summary)
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"Here the media's development impact is presented using five closely intermingled influences: plurality and transparency - the contributions that a plural media environment makes to good governance, transparency, and the functioning of markets (economic and political) which can be seen as the media'
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s political economy role; behavioral - the media's contribution to inspiring beneficial changes in the behaviors of individuals, groups, and organizations; infrastructure and platform - compelling content is essential for and the main driver of investment in new convergent broadband infrastructure and platforms, which hold the potential for transformational development; economic - the media provide many jobs, especially in smaller-size enterprises; trade - trade in media, mainly audio-visual products - is substantial but asymmetric, certain trade barriers restrain investments and limit opportunities for developing country exports, and so the media's potential contribution to development." (Page 5)
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"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce
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ntrated among injecting drug users (IDUs), mostly young males but some female sex workers. It is spreading rapidly and there is concern it could soon spread into the general population. Originally broadcast in 2006, "Love as a Test" aims to get across messages that HIV affects not only "them" but could easily affect you and your loved ones and there are things you can do to prevent its spread and reduce its harm. In Dominican Republic, there are extremely high rates of HIV prevalence among ethnic Haitians who live in bateyes (settlements on agricultural plantations), rural areas and urban barrios. Originally broadcast in 2007, "Amor de Batey" aims to promote the consistent and correct use of low-cost but reliable condoms and, also, to empower women, improve their health and reduce child mortality. In Côte d'Ivoire, there are high rates of HIV prevalence throughout the country but much higher rates among women than men. Contributing factors include the common practice of having multiple concurrent sexual relations and low levels of education and specific knowledge about sexual and reproductive health. Originally broadcast in 1994, "SIDA dans la Cité" has aims similar to those of "Amor de Batey." The first series proved so successful that it lead to a second series, originally broadcast in 1996-97, and then to a third, originally broadcast in 2003. All three series have proved popular throughout French-speaking West and Central Africa. This publication shows how each series was developed, provides brief synopses, summarizes the results of formal evaluations and provides informal assessments. It draws lessons and concludes that television soap operas can make significant contributions to national responses to HIV. The most successful series are based on sound research, reflect the realities of life as it is lived by their target audiences, and are developed in a professional manner that ensures they meet high standards both as entertainment and as educational tools." (Executive summary, page 5)
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"Media, Development, and Institutional Change investigates mass media's profound ability to affect institutional change and economic development. The authors use the tools of economics to illuminate the media's role in enabling and inhibiting political-economic reforms that promote development." (Pu
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blisher description)
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"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti
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cipatory model. The second chapter briefly develops principles of participatory communication. The third describes the four phases of the communication programme cycle in the context of development cooperation, including the participatory communication assessment (PCA), the communication strategy design, the implementation and the monitoring and evaluation phases. The final part presents three cases to illustrate how civil society organisations approach participatory communication: the Peruvian community development NGO 'Minga Peru' applying holistic and bottom-up approaches grounded on rights-based community development; the Tanzanian NGO 'Femina' focusing on user-driven content and participative formative research; and the Indian 'National Center for Promotion and Employment for Disabled People' seeking dialogue with parliamentarians and networking with relevant stakeholders." (CAMECO Update 4-2009)
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"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early
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stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders’ perspectives on the reforms, which influences stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative—for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives—from policy reform, to country and donor partnership agreements, to sectoral reforms." (Back cover)
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"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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tudy total sample size is 1,368 young people aged 15-29 from six locations—Phnom Penh, Kandal, Kampong Speu, Kampong Chhnang, Battambang and Siem Reap. These provinces were selected for the sentinel surveys because they have the highest level of media consumers according to the CDHS 2005. Data was collected using face to face interviews in the Khmer language. Fieldwork was conducted in August 2008. The survey questionnaire, as in the 2007 Sentinel Study, covered a range of topics, of which this report includes: demographics; media practices; HIV and AIDS on radio and TV; exposure to the Trust’s HIV and AIDS outputs." (Executive summary, page 8)
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"The report examines how authorities and humanitarian and aid organizations can best balance the opportunities and challenges of exploiting different technologies at the key stages on the timeline of crisis—early warning and preparedness, immediate humanitarian relief, and reconstruction and long-
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term development." (Executive summary)
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"Public understanding of poverty in the UK is limited. The media can give people with experience of poverty the opportunity to present their views, experiences and opinions, which can help to inform and create a groundswell of public opinion supporting efforts to tackle poverty. This study focuses o
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n: how people can give their views and tell their stories when they are presented as ‘case studies’ in the press, on radio or on television; the roles and responsibilities of voluntary and community organisations in helping journalists find case study individuals – and the issues those individuals should consider; opportunities in the ‘new’ media to produce and disseminate material, and the challenge of reaching an audience; the need to produce accessible, good-quality material that people will pass on; ‘viral’ media and developing online communities." (Page 1)
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"In today’s climate in the media industry, reporters are expected to cover a broad range of issues. They no longer have the luxury of concentrating on a small piece of a larger puzzle, and at times, they may feel as if they need a better understanding of the background information before moving fo
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rward. Covering eight different topics, this book is not intended to provide reporters with in-depth information on any single topic. It is, instead, intended to provide the necessary building blocks on a variety of themes, and to assist journalists in seeing each story they tackle through a variety of ‘lenses’. This book is also based on a belief that a holistic approach to reporting is important in today’s media industry. The links between the economic recession, poverty, food insecurity, water issues, rural issues, xenophobia, gender issues and children’s issues cannot be emphasised enough." (Introduction)
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