"The advent of the coronavirus disease (COVID-19) pandemic in 2019 brought great fear of the unknown to the whole world. It therefore became very important for people and nations around the world to get the needed information on how to cope with the novel virus. Community radio broadcasting was at t
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he forefront of information dissemination and creating awareness regarding what the disease entailed and how to stay protected from it. This article examines the efforts of Forte FM community radio station in Alice as it educated and informed listeners on the ravaging pandemic. A qualitative data collection method was adopted in this study; focus group discussions and an in-depth interview were used to collect data. Data were analysed using thematic analysis. The study’s findings revealed that the station was able to create awareness of the deadly nature of the virus while also educating listeners on how to keep safe during the pandemic. The article concludes that Forte FM consistently played a pivotal role in engaging listeners on COVID-19 issues." (Abstract)
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"This study examined the effects of radio-based extension services on farmers’ adoption of organo-mineral fertilizer, biofertilizer, and manure in Lesotho using a sample of 1659 farmers extracted from the 2019/2020 agricultural production survey database Bureau of Statistics (BOS). Data were analy
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zed using Statistical Package for the Social Sciences (SPSS) Version 29 to analyze and compare the data collected. Descriptive statistics were computed to examine the proportion and disaggregation based on the use of radio as the main source of extension information through crosstabulation and a Probit regression analysis. The results show information types covered include agronomy, pest/disease, credit, new practice, varieties, weather, land tenure, soil conservation, and crop protection, with majority indicating radio as the source; while technologies promoted by radio are soil conservation, terraces, cover cropping, crop rotation, organomineral fertilizer, organic fertilizer, biofertilizers, manure, and improved seeds. Radio continues to play a major role in the dissemination of agricultural information and influence adoption behavior despite the multimedia approach to agricultural communication." (Abstract)
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"This article studies the mechanisms for building a better participatory culture around podcasts and narrows the information gap among the podcast studies from the perspective of a sense of community. The research question is “What kind of participatory culture enhances a sense of community among
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the audiences of podcasts? A model of six enhancers of sense of community was developed. The research draws practical implications from this model and concludes that a participatory culture that embraces liveness, works in small communities, includes parasociality, provides opportunities for meaningful participation on transmedial platforms, and builds on shared intimacy will enhance a sense of community." (Abstract)
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"The use of Short Messaging Service (SMS) for education has grown in recent years, drawing particular attention to supporting school-level learners, due to the Covid-19 pandemic. This renewed interest has prompted questions about how this form of educational technology could be used in the longer te
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rm. However, despite being used in many Covid-19 responses, there are few documented examples of innovative applications in this field during the pandemic, which represents a gap in the literature. As a medium for education, SMS offers potential benefits such as being cost-effective and having positive impacts on learning. In this paper, we present a case study of an educational programme rapidly implemented during the pandemic as part of the ‘Keep Kenya Learning’ initiative, to support learners remotely in terms of literacy, numeracy, and social and emotional learning topics. Through the case study, we describe the innovative process used to rapidly develop content for SMS, and draw upon usage statistics, quiz scores and user feedback to gain insights into its implementation with learners and caregivers in Kenya. The case study demonstrated that educational television content can be effectively adapted to mobile delivery. Furthermore, we present practical reflections on the development and implementation of SMS educational technology which will help inform future initiatives. These include considering timing in relation to school terms when planning a supportingintervention, and designing content in a modular way to allow flexibility for learners in navigating through courses.
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"African countries experience high rates of infectious diseases that are mostly preventable by vaccination. Despite the risks of infections and other adverse outcomes, vaccination coverage in the African region remains significantly low. Poor vaccination knowledge is a contributory factor, and effec
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tive communication is crucial to bridging the vaccination uptake gap. This review summarises vaccination communication strategies adopted across African countries and associated changes in vaccine uptake. Methods: A systematic search was conducted in five bibliographic databases between 2000 and 2023 and supplemented with an additional Google Scholar search. Studies with data on vaccination communication and uptake in the English language were considered. A narrative synthesis was performed, and findings were presented in text and tables. Findings: Forty-one studies from fourteen African countries met the inclusion criteria. Several communication strategies were implemented for 13 different vaccines, mainly childhood vaccines. Mass campaigns and capacity building were the most common strategies for the public and health workers, respectively. Community-based strategies using social mobilisation effectively complemented other communication strategies. Overall, vaccination uptake increased in all countries following vaccination communication interventions. Barriers and facilitators to optimising vaccination communication at systemic and individual levels were also identified. Key barriers included lack of vaccine information, access issues, and high cost, while facilitators included improved vaccine education, reminders, trust-building initiatives, and community involvement. Conclusions: This review highlights effective vaccination communication strategies implemented across Africa as well as systemic and individual barriers and facilitators influencing vaccination uptake. The findings can inform strategies for vaccination communication and campaign planning to improve vaccination coverage in Africa." (Abstract)
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"This study explores the sources of tuberculosis (TB) information used by Koreans, focusing specifically on how sociodemographic variables influence perceptions of source credibility and how the use of different information sources influences TB-related knowledge levels and risk perceptions. Based o
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n the secondary cross-sectional data of the Korean National Tuberculosis Association, a series of analyses of variance and multiple regressions were conducted. The result showed that TV and the Internet are perceived as the most credible information sources, and that age, gender, and income predict credibility in different information sources. The TB-related knowledge was positively related to the use of TV/radio, interpersonal sources, and the Internet, whereas perceived susceptibility to TB was positively associated with the use of TV/radio and interpersonal sources. The findings suggest that health officers or public health campaign practitioners must understand their primary targets and select the most appropriate information sources to develop their campaigns." (Abstract)
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"This research analyzes the discursive characteristics of hate messages posted on TikTok Spain against people at risk of social exclusion. Using critical discourse analysis, we analyzed 679 hateful messages generated by 100 videos found about poverty. This method considered the social groups mention
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ed in those messages, actions attributed to them, the evaluative concepts associated with those actions, and the solutions proposed to eradicate this social problem. We used the qualitative analysis software Atlas.ti to code, categorize, and analyze co-occurrences of derogatory terms. The analysis shows that poverty is linked to migration, laziness, and groups at risk of exclusion. Although insults and degrading terms take on a metaphorical form or are less prevalent, the call to violent action is explicit, openly advocating the extermination of these groups. Underlying these messages is a clear neo-Nazi ideology gaining ground with the advance of the extreme political Right." (Abstract)
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"This article examines the portrayal of Mao Zedong in Chinese literacy textbooks published within the context of the Patriotic Education Campaign during the 1980s and 1990s. Employing critical discourse analysis, this study reveals that Mao is depicted as an authoritative, charismatic, and industrio
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us political leader who maintains a frugal lifestyle and close ties with the people. The textbooks primarily highlight his role during the Chinese revolutions and the early years of the People’s Republic of China (PRC), while avoiding discussion of his later political conflicts and flawed economic policies. This deliberate approach allows the Chinese Communist Party to construct a favorable image of Mao, aimed at preserving Maoism’s legitimacy among younger generations of Chinese who may not be well-acquainted with the Chinese revolutions. Consequently, the collective memories cultivated about Mao through the education system serve as a form of proregime propaganda, illustrating the intricate and symbiotic relationship between education and propaganda in the PRC." (Abstract)
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"This Guide updates the learning on Outcome Harvesting + Attitude Change (OH+AC), an adapted version of Outcome Harvesting that adds the consideration of attitudes while upholding Outcome Harvesting’s primary concepts and core principles. Whereas Outcome Harvesting centers behavior change among so
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cial change actors, attitudes can be a valuable addition to Outcome Harvesting wherever inner transformation is essential for achieving the outward behavior change that drives social change program results, or wherever attitudes are particularly central to the worldview of program stakeholders. There has been significant experience and feedback since the trial version OH+AC toolkit, originally published by Tearfund, was launched in 2020. It is time to share what we have learned. One key learning is that most colleagues find it easier to learn OH+AC if they already have a solid grasp of Outcome Harvesting. So, unlike the trial version toolkit, this update is designed for evaluation facilitators with some Outcome Harvesting experience. We assume some evaluation basics, and we keep the reminders of Outcome Harvesting basics to a minimum. However, we do not assume that you are an Outcome Harvesting expert or that English is your first language. We aim to explain the addition of attitude considerations to Outcome Harvesting in a way that is complete and clear." (Introduction, page 7)
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"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c
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ampaign, such as community mobilization and outreach activities, although this toolkit does not directly address those activities. This toolkit includes several blank templates with instructions, as well as examples from other SBC campaigns, to adapt to your context.
Using an SBC approach in your campaign increases the likelihood of meaningful change among your intended audience. Without a rigorous process rooted in SBC theory, audience insights, and testing, even a campaign with high appeal and production value may not have the desired impact. Although this toolkit is meant to showcase a gold standard for developing an SBC mass media campaign, few campaigns will follow the exact same steps. Adaptations are encouraged.
Most steps in this document are meant to be followed sequentially. However, we recommend you first read the entire document to identify steps that require significant lead time (e.g., contracting with external vendors such as production studios and creative agencies). Failing to start these activities on time could disrupt later progress." (https://sbclearningcentral.org)
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"This handbook reviews extant research and offers critical summaries of key topics and issues in the field, enriched by authoritative analyses of specific cases and examples. It displays pluralism across a number of axes: epistemological, theoretical, geographical, cultural, and thematic. The first
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part offers historical routes through the international development of the field and explores the epistemological grounds of multiple strands of environmental communication studies. In aiming to map the field broadly, as well as stimulating new thinking, the second part is organized along three core perspectives: arenas, voice, and place. It comprises chapters on various public spaces that are critical to the symbolic constitution of the environment, and sheds light on a range of aspects and social agents that have received insufficient attention, including research about – and carried out in – non-Western countries." (Publisher description)
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"This book offers insights into social media practices and challenges in developing nations during the COVID-19 pandemic. Covering different aspects of social media during the pandemic, the book offers new frameworks, concepts, tools and techniques for integrating social media to support national de
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velopment. Thematically organised chapters from a global team of scholars address the different aspects of social media during pandemic. The book begins by looking at ICT for development and how development agencies have used social media platforms, before looking at engagement with these social media campaigns and the spread of misinformation. Further chapters cover the practical uses of social media in healthcare and virtual medicine, mental health issues and challenges, remote education, and government policies." (Publisher description)
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"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this
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relatively unknown locally grown crop. The campaign included technical assistance to the soy industry and retailers, a consumer media campaign, and community outreach via influencers, government agencies, and events. Outcomes included increases in awareness of soy, purchase of soy products, and knowledge about protein. This project provides critical lessons for those planning social marketing programs in similar settings." (Abstract)
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"Eine breite Mehrheit unterstützt Klimaschutz, aber erstmals sinkt die Unterstützung für klimapolitische Maßnahmen, während die Anzahl der Menschen steigt, die die Existenz des anthropogenen Klimawandels bezweifeln. Das Vertrauen in die Klimawissenschaft ist nach wie vor hoch, ging 2023 aber se
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it 2015 erstmals deutlich zurück. Das öffentlich-rechtliche Fernsehen bleibt die wichtigste Informationsquelle zu den Themen Klimawandel und Klimapolitik, die Nutzungshäufigkeit ist aber rückläufig. Die Nutzung von Informationen aus dem öffentlich-rechtlichen Fernsehen sowie dem Radio hängt positiv mit klimafreundlichen Einstellungen zusammen." (Kurz und knapp, S.1)
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"In times of emergency, finding reliable information online can be challenging. This guide offers practical advice to help you identify trustworthy information and avoid misinformation. By asking the right questions and using the tools provided, you can make informed decisions even during a crisis."
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(Introduction)
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"Unprecedented social, environmental, political and economic challenges — such as pandemics and epidemics, environmental degradation and community violence — require taking stock of how to promote behaviours that benefit individuals and society at large. In this Review, we synthesize multidiscip
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linary meta-analyses of the individual and social-structural determinants of behaviour (for example, beliefs and norms, respectively) and the efficacy of behavioural change interventions that target them. We find that, across domains, interventions designed to change individual determinants can be ordered by increasing impact as those targeting knowledge, general skills, general attitudes, beliefs, emotions, behavioural skills, behavioural attitudes and habits. Interventions designed to change social-structural determinants can be ordered by increasing impact as legal and administrative sanctions; programmes that increase institutional trustworthiness; interventions to change injunctive norms; monitors and reminders; descriptive norm interventions; material incentives; social support provision; and policies that increase access to a particular behaviour. We find similar patterns for health and environmental behavioural change specifically. Thus, policymakers should focus on interventions that enable individuals to circumvent obstacles to enacting desirable behaviours rather than targeting salient but ineffective determinants of behaviour such as knowledge and beliefs." (Abstract)
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"This article contributes to the study of radio pedagogy in Africa by exploring the Cameroonian case. It shows how Cameroon, after it gained independence in 1960 but faced a shortage of primary school teachers, set up a continuous training scheme based on distance learning via radio broadcasts. Draw
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ing on archival sources of Yaoundé, documentaries and field interviews, and taking a historical approach and a deductive logic, the article analyzes the implementation of this training initiative. It highlights the didactic devices, the teaching methods and the distance learning programs. The analysis shows that many teachers benefited from a professional qualification. The distance learning contributed to their skills development and career advancement. However, the article also reveals that the economic crisis of the 1980s put an end to this continuous training of teachers. It concludes with shedding light on the current challenges of technology use in Cameroon’s education." (Abstract)
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"This scholarly work discusses the historical, contemporary, and prospective dimensions of environmental activism and its intersection with global media. It provides a comprehensive view of the pivotal role played by the media in shaping awareness concerning environmental challenges and catalyzing a
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ctions to address them. Drawing upon the insights of an interdisciplinary cohort of scholars, the book systematically examines the diverse aspects of the nexus between media and environmental activism. Chapter contributions establish the foundational framework for comprehending how media as a whole lend support to activism; delineate the historical trajectory of environmental activism; the construction of narratives within the political, economic, and social domains of society; scrutinize the function of mass media within the context of globalization, digitization, and social media; and elucidate how governance structures influence the environmental activism process." (Publisher description)
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