"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this
...
relatively unknown locally grown crop. The campaign included technical assistance to the soy industry and retailers, a consumer media campaign, and community outreach via influencers, government agencies, and events. Outcomes included increases in awareness of soy, purchase of soy products, and knowledge about protein. This project provides critical lessons for those planning social marketing programs in similar settings." (Abstract)
more
"The antivaccine hesitancy movement represents a challenge to public policy and platform regulations. During COVID-19, various Latin American antivaccine groups clashed with official sanitary initiatives. Despite many responses, little progress has been made in reaching these groups to transform the
...
ir perceptions about the benefits of the COVID-19 vaccine. During the pandemic in Latin America, the antivaccine network Médicos por la Verdad (Doctors for the Truth) gained prominence in various countries. Finding itself limited by legal and technical restrictions, this network used alternative media such as Telegram to disseminate messages. This study argues that such groups may be considered an antivaccination culture that opposes government measures. This focus emphasizes narrative construction and allows us to understand the phenomenon from the collective meaning-making perspective. This study analyzed 232,638 Telegram messages from 14 public channels associated with the Médicos por la Verdad network. Our findings indicate that this antivaccine network builds an oppositional culture expressed and reinforced through multimodal, trans-media, fragmented narratives and suspends disbelief that constructs a world where the community enacts a truth pact. These narrative methods foster building a resilient network of oppositional cultures, decreasing the effectiveness of policies. We conclude that research beyond the framework of misinformation and the analysis of conventional platforms is needed to understand the antivaccine oppositional cultures." (Abstract)
more
"Using the extended parallel process model (PPM), this research examines whether and how humor functions to influence women’s breast self-examination (BSE) intention. We conducted a 2 (humor: present vs. absent) × 2 (threat: high vs. low) × 2 (efficacy: high vs. low) between-subjects experiment
...
in which we measured individual differences in BSE intention. The sample includes 480 Chinese women aged 20–50 years old. Results suggest that the 2-way interaction effect between threat and efficacy was significant, indicating that women who received messages containing high threat and high efficacy had the highest intention of BSE. In addition, the 3-way interaction effect between threat, efficacy, and humor was significant. The results indicate that if women perceive the threat of getting breast cancer as mild and believe that they are incapable of preventing it, messages with humor can significantly enhance their intention to engage in BSE when compared with messages without humor. Theoretical and practical implications of the findings are discussed." (Abstract)
more
"A majority of communities in sub–Saharan Africa subscribe to religion which is part of the people’s way of life. At the center of religion are religious leaders whom communities trust and consult on various issues beyond faith and religion. By partnering with these revered figures and building
...
their capacity to be champions for health we are able to impact the health of these communities in their day-to-day life."
more
"This article examines the constructions of Africa in COVID-19-related stories that were produced by African news media. Dominant scholarship indicates that western media generally reproduce and perpetuate harmful stereotypes on Africa. Given that there is scant literature on how African media cover
...
s Africa, this article uses the COVID-19 pandemic as an entry point to explore the disease narratives on Africa. Drawing on Afrokology as decolonial perspective, this article examines the discourses and narratives on Africa that were produced by African news organizations. Data were drawn from ten news organizations from Ghana, Tanzania, Zimbabwe, South Africa and Egypt. A quantitative corpus analysis and a qualitative critical discourse analysis were used to analyse the COVID-19- related stories. Findings demonstrate that harmful disease stereotypes about Africa as a place of danger, darkness, tragedy and human rights abuses were reproduced by the African media." (Abstract)
more
"Pro-Russian disinformation networks and American anti-science websites are pushing anti-vaccine content that is reaching large West African Facebook Pages and Groups. These networks are spreading social media posts and articles that contain misleading messages about Covid-19 vaccines. These message
...
s are amplifying wider narratives that could erode trust inkey actors and institutions connected to vaccines. Networks of French disinformation websites are playing a crucial role in enabling this content to reach West African social media. These websites are artificially amplifying English-language articles by publishing translated versions. Each version features slight modifications to the title, imagery or source quoted. The resulting variety of articles increases the chance that these messages will reach diverse online communities. North American and European conspiracy theories are reaching both Anglophone and Francophone West Africa on social media and are a key feature of online vaccinemisinformation in the region. These include conspiracy theories about depopulation programs, a totalitarian, one-world government known as the New World Order, and even certain elements of QAnon, such as the idea that former US President Donald Trump was secretly fighting a corrupt political and financial establishment." (Ke findings)
more
"This article explores how local values and social identities can be integrated into Ghana’s formal COVID-19 public health communication interventions using community radio. The study adopted a qualitative approach using focus group discussions, in-depth interviews, and reflexive thematic analysis
...
. The ten-step participatory planning and action model to involve the community in the social change process is employed as the theoretical framework for this article. The study found that Radio Peace’s COVID-19 communication intervention is participatory due to the involvement of listeners in its programming. Also, local narratives and values were considered in designing locally relevant COVID-19 interventions through the audience’s access to the station’s activities. We suggest that dominant narratives about the COVID-19 pandemic be adapted to local realities by recognizing marginalized voices through listener involvement and access to local community radio stations." (Abstract)
more
"This topical volume illuminates ethical issues brought to the fore by the COVID-19 pandemic. Drawing on a broad range of case studies from different regions, it provides insights into the multiple and complex ways in which the pandemic has shaped media ethics. Chapters employ a wide range of innova
...
tive theoretical and methodological approaches to dissect enduring and emerging ethical questions during the pandemic, providing lucid accounts of axiological dimensions in pandemic discourses, ethics of emotional mood, ethical challenges and dilemmas in news reporting, propaganda, misinformation, disinformation, and Othering. While the case studies in this book are unique, the authors have extrapolated common strands from their analysis of ethical issues applicable to any other country or region during the pandemic, contributing unique perspectives on how media ethics are circumscribed by global health pandemics." (Publisher description)
more
"We provide a scoping review of Digital Health Interventions (DHIs) that mitigate COVID-19 misinformation and disinformation seeding and spread. Materials and Methods: We applied our search protocol to PubMed, PsychINFO, and Web of Science to screen 1666 articles. The 17 articles included in this pa
...
per are experimental and interventional studies that developed and tested public consumer-facing DHIs. We examined these DHIs to understand digital features, incorporation of theory, the role of healthcare professionals, end-user experience, and implementation issues. Results: The majority of studies (n=11) used social media in DHIs, but there was a lack of platform-agnostic generalizability. Only half of the studies (n=9) specified a theory, framework, or model to guide DHIs. Nine studies involve healthcare professionals as design or implementation contributors. Only one DHI was evaluated for user perceptions and acceptance. Discussion: The translation of advances in online social computing to interventions is sparse. The limited application of behavioral theory and cognitive models of reasoning has resulted in suboptimal targeting of psychosocial variables and individual factors that may drive resistance to misinformation. This affects large-scale implementation and community outreach efforts. DHIs optimized through community-engaged participatory methods that enable understanding of unique needs of vulnerable communities are urgently needed. Conclusions: We recommend community engagement and theory-guided engineering of equitable DHIs. It is important to consider the problem of misinformation and disinformation through a multilevel lens that illuminates personal, clinical, cultural, and social pathways to mitigate the negative consequences of misinformation and disinformation on human health and wellness." (Abstract)
more
"BBC Media Action has been using mass media to help audiences recognise risks and keep safe from explosive ordnance (EO), which is widespread across Afghanistan following years of conflict. We conducted a panel study in 10 most affected provinces to evaluate the impact of our programme. We found tha
...
t increased exposure to our content, which reached 5.4 million Afghans, was linked to increased ability to identify explosive ordnance risks; improved knowledge of what to do to keep safe; and increased discussion with others." (Introduction)
more
"Innovative mobile health (mHealth) interventions can improve maternal knowledge, thereby supporting national efforts to reduce preventable maternal and child mortality in South Africa. Studies have documented a potential role for mobile video content to support perinatal health messaging, enhance m
...
aternal satisfaction, and overcome literacy barriers. Short, animated storytelling (SAS) is an innovative, emerging approach to mHealth messaging. Objective: We aimed to measure the effect of SAS videos on maternal knowledge and user satisfaction for mothers enrolled in antenatal care programs at 2 public health facilities in the Tshwane District of South Africa. Methods: We used a randomized controlled trial with a nested evaluation of user satisfaction. Participants were randomized 1:1 into Standard-of-Care (SOC) Control, and SAS Intervention groups. The intervention videos were delivered through WhatsApp, and 1 month later, participants responded to telephone surveys assessing their knowledge. The intervention group then participated in a nested evaluation of user satisfaction [...] Conclusions: While the SAS videos resulted in high user satisfaction, measured knowledge gains were small within a participant population that was already receiving perinatal health messages through antenatal clinics. The higher knowledge scores observed in older participants with higher education levels suggest that boosting maternal knowledge in younger mothers with lower education levels should continue to be a public health priority in South Africa. Given the high maternal satisfaction among the SAS video-users in this study, policy makers should consider integrating similar approaches into existing, broad-reaching perinatal health programs, such as MomConnect, to boost satisfaction and potentially enhance maternal engagement. While previous studies have shown the promise of animated video health education, most of this research has been conducted in high-income countries. More research in underresourced settings is urgently needed, especially as access to mobile technology increases in the Global South. Future studies should explore the effect of SAS videos on maternal knowledge in hard-to-reach populations with limited access to antenatal care, although real-world logistical challenges persist when implementing studies in underresourced South African populations." (Abstract)
more
"Public health advocates in the US and South Africa emphasise that many of the vaccine hesitant are not hardened conspiracy theorists, may have reasonable fears about side-effects and are potentially open to persuasion, especially if their concerns are taken seriously by interlocuters they trust. Bu
...
t the fact that trusted interlocuters are needed at all is indicative of the scale of challenge posed by conspiratorial moves against scientific medicine. In December 2022 the New York Times reported that medical professionals continued to be frustrated by the persistence of ‘outlandish’ narratives about COVID-19 vaccines (such as containing injectable microchips for surveillances purposes) that discourage vaccination. That suspicions towards, and even conspiracy theories about, vaccines have social, political, and psychological dimensions makes the task of persuasion more difficult than merely providing correct information about a vaccine or drug. The involvement of organised commercial and/or political interests in spreading misinformation – and the role of social media in amplifying it – complicates the challenge yet further. We have emphasised the persistent synergistic connections, from AIDS to COVID-19, between conspiratorial moves against medical science and the promotion of ‘alternative’ therapies. Cultropreneurs, dissident scientists and their libertarian funders often imply that the medical establishment (and even science itself) has been corrupted by political and commercial interests. The irony here is that cultropreneurs themselves have commercial interests in spreading misinformation about scientific medicine, and libertarian donors have obvious political agendas. Pointing this out is grist for the mill of pro-science activists, but they face an uphill struggle in today’s post-truth social context." (Conclusion)
more
"Despite increased academic attention’s focus on conspiracy theories on Telegram, existing research has two major limitations: (1) a lack of combined examination of the distribution and reception of conspiracy theories, and (2) insufficient understanding of the relationship between the reception o
...
f conspiracy messages and political attitudes, conspiracy beliefs, or political engagement. To address these gaps, our study adopts a two-pronged approach, linking the distribution and reception of conspiracy theories and mobilization calls on Telegram while exploring the implications for recipients’ conspiracy beliefs and protest behavior. Our research design includes a manual content analysis of 3,162 Telegram posts from German conspiracy-related channels (Study 1), and a survey of 318 Telegram users in these channels and 320 traditional media users (Study 2). Our results reveal characteristics of Telegram fringe group users that make them susceptible to conspiratorial and mobilizing content, such as anti-system attitudes and a readiness for protest behavior. These findings have broader implications for understanding the role of digital media in the spread of conspiracy theories and the mobilization of resistance during crises, as well as the importance of continued research on the relationship between digital media use, political attitudes, and engagement to mitigate the negative impacts of conspiracy theories and preserve democratic values." (Abstract)
more
"Data suggests that the majority of citizens in various countries came across ‘fake news’ during the COVID-19 pandemic. We test the relationship between perceived prevalence of misinformation and people’s worries about COVID-19. In Study 1, analyses of a survey across 17 countries indicate a p
...
ositive association: perceptions of high prevalence of misinformation are correlated with high worries about COVID-19. However, the relationship is weaker in countries with higher levels of case-fatality ratios, and independent from the actual amount of misinformation per country. Study 2 replicates the relationship using experimental data. Furthermore, Study 2 demonstrates the underlying mechanism, that is, perceived prevalence of misinformation fosters the belief that COVID-19 is spiralling out of control, which in turn, increases worries. Our findings suggest that perceived prevalence of misinformation can have significant psychological effects, even though audience members reject the information as being false." (Abstract)
more
"Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and i
...
nternational news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter- )discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re- )contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds." (Publisher description)
more
"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus
...
groups in 2020. Qualitative data were transcribed and analysed using a thematic iterative approach. Young participants engaged with MTV Shuga for relatable, tolerant and complex stories about young people navigating HIV and relationships. These stories, which made viewers aware of sexual health services, inspired young people to reflect on how they might engage with different sexual health scenarios. MTV Shuga initiated conversations among peers, partners and some families about HIV that made them feel supported and equipped to tackle problems in their own lives. Complex, relatable, non-judgemental and youth-centred storylines can make HIV edutainment engaging to youth audiences. This approach allows space for reflection and inspires discussion and debate, turning young people from passive recipients of HIV messaging to active decision-makers. Television-based interventions can disseminate resources and knowledge into communities, however, watching them with parents can expose young people to judgement. HIV edutainment should therefore be available through different mediums so young people can engage in tolerant environments." (Abstract)
more
"We conducted a systematic review to identify and describe communications-based strategies used to prevent and ameliorate the effect of mis- and disinformation on people’s attitudes and behaviours surrounding vaccination (objective 1) and examined their effectiveness (objective 2) [...] Of 2000 id
...
entified records, 34 eligible studies addressed objective 1, 29 of which also addressed objective 2 (25 RCTs and 4 before-and-after studies). Nine ‘intervention approaches’ were identified; most focused on content of the intervention or message (debunking/correctional, informational, use of disease images or other ‘scare tactics’, use of humour, message intensity, inclusion of misinformation warnings, and communicating weight of evidence), while two focused on delivery of the intervention or message (timing and source). Some strategies, such as scare tactics, appear to be ineffective and may increase misinformation endorsement. Communicating with certainty, rather than acknowledging uncertainty around vaccine efficacy or risks, was also found to backfire. Promising approaches include communicating the weight-of-evidence and scientific consensus around vaccines and related myths, using humour and incorporating warnings about encountering misinformation. Trying to debunk misinformation, informational approaches, and communicating uncertainty had mixed results." (Abstract)
more
"This review aims to synthesize the global evidence on misinformation related to COVID-19 vaccines, including its prevalence, features, influencing factors, impacts, and solutions for combating misinformation. We performed a systematic review by searching 5 peer-reviewed databases (PubMed, Embase, W
...
eb of Science, Scopus, and EBSCO). We included original articles that investigated misinformation related to COVID-19 vaccines and were published in English from January 1, 2020, to August 18, 2022 [...] Of the 8864 studies identified, 91 observational studies and 11 interventional studies met the inclusion criteria. Misinformation around COVID-19 vaccines covered conspiracy, concerns on vaccine safety and efficacy, no need for vaccines, morality, liberty, and humor. Conspiracy and safety concerns were the most prevalent misinformation. There was a great variation in misinformation prevalence, noted among 2.5%-55.4% in the general population and 6.0%-96.7% in the antivaccine/vaccine hesitant groups from survey-based studies, and in 0.1%-41.3% on general online data and 0.5%-56% on antivaccine/vaccine hesitant data from internet-based studies. Younger age, lower education and economic status, right-wing and conservative ideology, and having psychological problems enhanced beliefs in misinformation. The content, format, and source of misinformation influenced its spread. A 5-step framework was proposed to address vaccine-related misinformation, including identifying misinformation, regulating producers and distributors, cutting production and distribution, supporting target audiences, and disseminating trustworthy information. The debunking messages/videos were found to be effective in several experimental studies." (Abstract)
more
"Journalists in Egypt and the UAE have been differently challenged by the COVID-19 situation at multiple levels, (1) individual (2) work/routines and (3) media/organizational while covering COVID-19. Using the hierarchy of influences model, we analyze the differentiated journalists’ role conceptio
...
ns, perceived performance, and challenges they faced in covering COVID-19, and how that affect their performance, as Global South-based journalists. Applying a mixed method approach, we conducted in-depth interviews with 20 journalists who reported COVID-19, representing different media platforms, as a part of the Global Risk Journalism Hub project. We also surveyed journalists (n= 102) from both countries, as a part of the Journalistic Role Performance project. Findings revealed that media-organizational level challenges influenced journalists more than other levels. Journalists also shifted from the Civic Role Conception to performing the Loyal-Facilitator Role followed by the Interventionist Role during the pandemic." (Abstract)
more