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Sustainability Communications: A Toolkit for Marketing and Advertising Courses

Nairobi: United Nations Environment Programme (UNEP), Division for Technology, Industry and Economics (2007), 90 pp.

"This CD-ROM deals with sustainability communications and is meant as a tool for teachers and students in higher education, particularly in the fields of marketing, advertising and communication, but also in other disciplines such as corporate communication or management sciences. The contents of th ... e CD-ROM can be adapted and applied to different objectives and numerous types of professional training courses in universities and other institutions of higher education, from first degrees to specialized masters. The contents of the CD-ROM are organized into four modules which summarize a body of theoretical and methodological information, illustrated by a large number of case studies: - The first module takes stock of the main ethical and practical aspects of sustainability, with a particular emphasis on communication. - The second module addresses the main social and economic issues against whose background sustainability communications take place: efforts to codify corporate social responsibility and their effects on communication practices; attitudes to responsible consumption as opposed to actual behaviour, and the effects of these on sustainability markets; and the challenges and opportunities of sustainability communication for companies (business case) and public institutions. - The third module summarizes the practices involved in sustainability communication: green marketing, corporate communication, social and responsible marketing, civic participation and awareness campaigns. It also deals with the risks involved and shows how transparency and strategic planning are essential prerequisites for communication. It concludes with the methodologies employed by actors and professionals to communicate whilst managing risk. - The fourth module, lastly, presents a series of five exercises dealing with sustainability communications in theory and practice: an investigation into the consistency between a company’s communication strategy and its actions, a comparative campaign analysis, a corporate image study, the identification of advertising performance indicators, and the preparation of a communication strategy. The modules employ a variety of educational resources to enable users to tailor the CD-ROM to their own needs: case studies, documentary resources, links to websites, and bibliography. These resources can be found in the “Case studies” and “Resources” sections of the CD-ROM. Direct links to selected case studies and resources are provided in each module." (Page 3) more

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From Awareness to Action: Sustainable Solutions for a Better Environment. GreenCOM Project 1993-2006

Washington, DC: Academy for Educational Development (AED) (2006), 42 pp.

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Eye on EITI: Civil Society Perspectives and Recommendations on the Extractive Industries Transparency Initiative

London; New York: Open Society Foundation; Revenue Watch Institute (2006), 32 pp.

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Communication and Sustainable Tourism: Proceedings of the Global E-Conference and Summer Speaker Series on the Role of Development Communication in Sustainable Tourism. May 29 - June 9, 2006

Lucia Grenna, Roberta Hilbruner, Emanuele Santi, Gianmarco Scuppa, Gabor Vereczi

World Bank Development Communication Division; USAID Development Communication and SustainableTourism Unit; United Nations World Tourism Organisation (UNWTO) (2006), 36 pp.

"An e-Conference addressing the role of communication in sustainable tourism development took place between May 29 and June 9, 2006. The World Bank, the US Agency for International Development (USAID) and the UN World Tourism Organization (UNWTO) envisioned the forum as a means to bring together dev ... more

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Strategic Communication for Sustainable Development: A Conceptual Overview

Manfred Oepen

Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.

"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo ... more

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Whatever the Weather: Media Attitudes to Reporting Climate Change

Rob Harbinson

London: Panos London (2006), 16 pp.

"The media play an important role in stimulating discussion in developing countries. Yet journalists asked by Panos say that the media have a poor understanding of the climate change debate and express little interest in it. Public discussion of the policies and issues involved is urgently needed. T ... more

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People, Land and Water: Participatory Development Communication for Natural Resource Management
Deep Insights

Guy Bessette (ed.)

London; Ottawa: Earthscan; International Development Research Centre (IDRC) (2006), 313 pp.

"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and N ... RM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented. Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change. In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface) more

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Swedish Support to a Regional Environmental Journalism and Communication Programme in Eastern Africa for the Period 2002-2006

Birgitte Jallov, Charles Lwanga-Ntale

Stockholm: Swedish International Development Cooperation Agency (Sida) (2006), 96 pp.

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A Developing Connection: Bridging the Policy Gap Between the Information Society and Sustainable Development

Terry Willard, Maja Andjelkovic (eds.)

Winnipeg, Manitoba: International Institute for Sustainable Development (IISD) (2005), 210 pp.

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Communication for Development Roundtable Report: Focus on Sustainable Development. 9th United Nations Roundtable on Communication for Development

Rome: FAO (2005), 96 pp.

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Bildkorrekturen: Der Desertifikation auf der Spur. Wie der Entwicklung der Boden entzogen wird

Kayode Salau (ed.)

Feldafing: Internationale Weiterbildung und Entwicklung (InWEnt) (2005), 59 pp.

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Covering Oil: A Reporter's Guide to Energy and Development

Svetlana Tsalik, Anya Schiffrin (eds.)

New York: Open Society Institute (2005), 156 pp.

"Over the last two years, the Initiative for Policy Dialogue and Revenue Watch, working with local partners and other sponsors, have organized workshops for journalists in the oil-exporting countries of Azerbaijan, Kazakhstan, and Nigeria on the subject of “Covering Resource Wealth.” This book i ... more

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Manualito ambiental

Jorge Gorostiza (ed.)

Buenos Aires: AMARC América Latina y Caribe; Asociación Latinoamericana de Educación Radiofónica (ALER) (2005), 93 pp.

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Communicating Sustainability: How to Produce Effective Public Campaigns

Lucy Shea, Solange Montillaud-Joyel

Nairobi: United Nations Environment Programme (UNEP); Futerra (2005), 66 pp.

"This guide profiles public campaigns from around the world that have already proved their positive impact on the public, including communications on energy savings, water and air pollution, waste management, and natural resources' shortage. The guide is a first step towards the development of an in ... more