"This report summarizes the work conducted for the USAID Environmental Education and Communication contract under the leadership of the Academy for Educational Development. That contract, better known as GreenCOM, provided a wide variety of services to USAID. In seven and one-half years, GreenCOM em
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ployed a diverse group of experts in examining how environmental education and communication (EE&C) could be used to address the knowledge, attitudes, and behaviors behind many environmental problems. The project provided service in more than thirty countries." (Executive summary)
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"Section One, Fundamental Concepts in Environmental Education and Communciation (EE&C) provides an orientation to four theoretical perspectives that have shaped GreenCOM’s approach to environmental education and communication projects: behavior change, participation, gender, and systems thinking.
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Each has its own research framework and following, yet each contributes an important set of ideas to environmental education and communication activities. In Section Two, Planning EE&C Programs, a variety of GreenCOM experiences illustrate the basic process of designing education and communication programs: needs assessment, formative research, pre-testing, and evaluation. Taken together they form a reliable and well-tested model for program development. Section Three, Conducting EE&C Activities, looks at staff and participant training workshops, mass media campaigns, and how EE&C can affect public policy. Section Four, Putting It All Together, highlights several successful countrywide strategies from GreenCOM’s field experience. These cases illustrate some of the diverse approaches to building capacity and planning and implementing environmental education and communication. The projects involved training, policy initiatives, awards schemes, curriculum development, and multifaceted communication campaigns." (Page xiv)
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"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmenta
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l Communication should become an integral component of policies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end. The idea for this book was born at an international workshop on "Communicating the Environment" organized by the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) in Bonn, Germany in late 1996." (Preface, page 5)
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"This publication is designed as a handbook for environmental groups and government agencies that wish to undertake environmental public awareness activities and initiate environmental actions. It cannot and does not claim to be comprehensive for all users. Therefore it should be utilized in a flexi
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ble way. Use it for brainstorming ideas, for planning and designing your own programmes, for learning from our own experiences - both good and bad - and for useful contacts. It includes simple - and some might say "basic" - recommendations. This handbook does not pretend to offer systematic and comprehensive management tools. Experience in Mongolia has shown that keeping everything as simple and practical as possible enables a great number of NGOs, CBOs and concerned individuals to be involved. If diluted into too much terminology and details about state-of-the-art project cycle management, the process often leads to frustration and discouragement. The objective here is to foster action. Moreover, it is a process - we believe that one learns by doing. The sophistication in project design and implementation will grow as the programme continues and as support is provided to these organizations. For a first phase programme, getting the confidence of these organizations and individuals and harnessing their energy is the most important goal." (User guide, page 2)
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"In diesem Werk werden 44 ausgewählte Materialien zum Thema Umweltkommunikation inhaltlich vorgestellt und in Hinsicht auf ihren Nutzen für EZ-Mitarbeiterinnen und Mitarbeiter bewertet [...] Ziel der vorliegenden Bibliographie ist es, interessierten EZ-MitarbeiterInnen im In- und Ausland wichtige
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Bücher und Materialien zum Thema "strategische Kommunikation in Umweltprojekten" vorzustellen und zu empfehlen. Da für die Mehrzahl der MitarbeiterInnen eine eigene Recherche in Bibliotheken zu zeitaufwendig wäre, soll die Bibliographie eine Vorauswahl ermöglichen, so daß ein einfacher und gezielter Zugang zu einem interessanten Text ermöglicht wird." (Einführung, Seite 6-7)
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"Vorhaben der Technischen Zusammenarbeit im Umweltbereich durch Kommunikation zu verbessern, ist einer der Arbeitsbereiche des überregionalen Pilotvorhabens "Institutionenentwicklung im Umweltbereich (PVI)". PVI hat zur Aufgabe, innovative prozeß- und beteiligungsorientierte Ansätze - wie die Umw
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eltkommunikation - zu entwickeln, zu erproben und auf eine stärkere Integration in die Förderung von Umweltinstitutionen hinzuwirken. Das vorliegende Arbeitspapier reflektiert den aktuellen Stand eines Lernprozesses, der v.a. auf den Erfahrungen aus Trainingsworkshops, Beratungseinsätzen, sowie der Auswertung von Literatur und praktischen Fallbeispielen beruht. Obwohl noch ein Zwischenstand, kann und soll das Papier Fachleute, die umweltrelevante Vorhaben der EZ planen bzw. umsetzen dazu anregen, Umweltkommunikation frühzeitig in die Planung zu integrieren." (Vorwort)
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