"In an era where digital interactions dominate, young people must be equipped with more than just basic digital literacy skills. Media and Information Literacy (MIL) has become an essential competency, enabling them to critically navigate the overwhelming _ow of information in our fast-paced and com
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plex information ecosystem. With the Internet user base getting younger every day - data shows that one in three internet users is a child - countries worldwide are increasingly working on integrating MIL into their education systems. Despite these advancements, many young people still grapple with challenges such as disinformation, hate speech, and other harmful online content. Additionally, new technologies continue to emerge, creating challenges with unknown impacts. For example, 80% of young people aged 10 to 24 use AI multiple times a day for education, entertainment, and other purposes. Global youth organizations are at the forefront of UNESCO's efforts to promote MIL among young people through informal education. This toolkit serves as a primary resource to help these organizations incorporate MIL into their strategies, policies, and operations, aiming to make MIL a lasting component of their practices and peer-to-peer educational programs." (Abstract)
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"Este documento presenta el Mapeo de iniciativas de Alfabetización Mediática e Informacional en Iberoamérica, realizado a lo largo de 2023, a partir de un cuestionario dirigido a los miembros de la Plataforma de Reguladores del sector Audiovisual de Iberoamérica (PRAI), a los medios audiovisuale
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s de servicio público, así como a diversos organismos públicos y organizaciones civiles relevantes en el ámbito de la Alfabetización Mediática e Informacional (AMI) en la región iberoamericana. El objetivo del mapeo es agrupar las prácticas recientes implementadas por todos los organismos encuestados en sus áreas de competencia, para sistematizar sus experiencias y resultados y poder darlos a conocer a fin de sensibilizar a los públicos objetivos sobre el papel desempeñado en la promoción de la AMI. El presente documento integra la presentación del proyecto, así como sus principales hallazgos y recomendaciones para la promoción y difusión de la AMI en la región. Lo acompañan dos anexos que detallan las 52 iniciativas identificadas que configuran el mapeo." (Resumen ejecutivo)
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"Redaktionen müssen angesichts einer zunehmend fragmentierten Publikumsbeziehung neue Wege finden, ihre Rezipierenden an sich zu binden. Eine in diesem Kontext oftmals diskutierte Strategie ist die des Audience- Engagements. Im Rahmen einer Fallstudie untersucht dieser Beitrag Chancen und Herausfor
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derung der redaktionellen Umsetzung von Audience-Engagement anhand eines Projekts einer öffentlich-rechtlichen Rundfunkanstalt. In der qualitativen Analyse zeigen sich klare Chancen des Audience-Engagements: der Aufbau von Legitimität, Relevanzgewinn, Repräsentation, neue Finanzierungsmöglichkeiten sowie Vertrauensbildung und Beziehungspflege. Zugleich zeigen sich jedoch auch einige Herausforderungen, die es bei der Planung und Umsetzung derartiger Projekte zu berücksichtigen gilt: Der hohe Organisations- und Koordinationsaufwand, redaktionelle Selbstverpflichtung, Themen- und Formatauswahl, Erwartungsmanagement sowie ethische und datenschutzrechtliche Aspekte stellen sich als Erfolgsfaktoren für die Durchführung von Audience-Engagement-Projekten heraus. Daraus lassen sich diverse Implikationen für die Umsetzung von Audience-Engagement-Projekten ableiten – zentral wird insbesondere die Institutionalisierung sein. Die Ergebnisse bieten sowohl für die Forschung als auch für die journalistische Praxis vielfältige Anknüpfungspunkte." (Abstract)
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"The perception of disinformation as societal risk has reached a troubling peak amid the COVID-19 pandemic, strategically targeting vulnerable audiences through digital media by mirroring characteristics of vox populi disinformation. This study investigates the conditions under which COVID-19-relate
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d disinformation referring to a polarized (refugees) and neutral (runners) out-group appears most credible. In the early stages of the pandemic, we conducted a pre-registered online survey experiment with a representative German sample (N = 1,117 ). Results indicated that those with low trust in the media judged subtle and completely fabricated types of disinformation as more credible than accurate information. Presenting the article as a social media post from an ordinary user, rather than an official source, had no discernible impact on credibility evaluations; participants accurately assessed the credibility of a random source. We conclude that people are generally able to recognize disinformation—unless they already mistrust the media. This paper addresses why disinformation triggers strong reactions in targeted groups and how it thrives in the participatory digital landscape." (Abstract)
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"Young people use digital media for various purposes, such as communication, entertainment, and information. As they grow up, their media repertoires become more complex and diverse. This article examines these media repertoires in more detail, considering the dynamic changes in individual developme
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nt, social circumstances, and deep mediatization. Using semi-structured interviews with young people and one parent each, as well as a media-actor mapping, the study reveals significant changes in the composition and function of media repertoires from late childhood to early and middle adolescence. Drawing on the theoretical background of communicative figurations, it highlights changes in media ensembles, actor constellations, frames of relevance, and communicative practices. Besides changes in media repertoires for coping with developmental tasks and individual transitions in life, social factors such as the role of family and peers are considered. The empirical findings also point to the added value of qualitative longitudinal data which allows for a comprehensive examination of the complexity of changing media repertoires within a deeply mediatized society and a rapidly evolving media environment." (Abstract)
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