"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and
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channels, and given the trends towards multi-media, cross-media and trans-media models, audience insights need to be mainstreamed into the routines of media work by removing the skills deficits and logistics barriers to such effort [...] Media Capacity Building & Institutional Sustainability in West Africa: 1. Journalism professional training: Current journalism training activities have often not been informed by prior diagnosis of particular need, and are not designed to respond to the peculiar realities of the media in West Africa. Training models need to be more customised, coherent and comprehensive by ensuring that beneficiaries go beyond field reporters to include all actors along the value chain; combining a mix of models that are bespoke to particular circumstances; by training and renewing the skills and competences of media practitioners to respond to the digital media ecology [...] Media Ownership Patterns & Implications for Democratic Plurality in West Africa: 1. Regulation of ownership: There are growing concerns about a gradual and insidious hijacking of the media sphere by few dominant private owners and political patrons. Such an outcome raises the spectre of substituting state monopolies with private monopolies. There is a need for regulatory reforms to ensure that pluralism of ownership and diversity of interests are protected and promoted. This could include regulatory restrictions on multiple ownerships, mergers and network affiliations. There must also be transparency and equity in (especially broadcast) licensing processes, and in access to ownership and stakeholder information [...]" (Findings and recommendations, page 2-4)
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"This article analyzes the role of community radio broadcasting in promoting indigenous minority languages and cultures in selected parts of Malawi. The study collected empirical data from two community radio stations and their surrounding populations. Using the theories of ethnolinguistic vitality
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and globalization, the study reveals that recent establishment of community radio stations, centered on local community development, has created opportunity for promotion of languages and cultures, as practiced by minorities in local areas surrounding the radio stations. Thus, the use of minority languages simplifies the understanding of information and encourages the participation of speakers who might otherwise be excluded due to language difficulties." (Abstract)
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"Das SVR-Integrationsbarometer misst die Sichtweisen und Bewertungen auf beiden Seiten der Einwanderungsgesellschaft. Meistgenutztes Medium für politische Nachrichten ist bei Menschen mit Migrationshintergrund das Fernsehen. Wichtigste Faktoren für die Mediennutzung von Migranten sind Bildung und
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deutsche Sprachkenntnisse. Auch das Vertrauen in deutsche Medien ist bei Migranten mit höherer Bildung größer. Bei Zugewanderten, die bereits länger in Deutschland leben, vergrößert sich die Medienskepsis." (Kurz und knapp, Seite 626)
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"Radio is hailed as Africa’s medium of choice in the global communication age. Introduced as a colonial tool of information, education and entertainment in the early 1930s, radio broadcasting was mainly in colonial languages as colonial administrators perceived local language broadcasting a threat
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to their empire building and ‘civilization’ agendas. The fortunes of local language broadcasting did not dramatically change in the independence era when broadcast media were in the firm control of the state. From the beginning of the twenty-first century, however, mostly resulting from a more liberalized media environment, local language broadcasting has undergone unprecedented growth. Drawing on written archival material, including internal communication among policy-makers, audience letters, key informant interviews and findings from a recent audience study, this article charts the progressive development of local language radio broadcasting in Ghana, and engages with the role played by early audiences and broadcasters in indigenizing broadcast content." (Abstract)
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"Der Hip-Hop-Künstler, Moderator und Pädagoge David Mayonga alias Roger Rekless wuchs als Sohn eines kongolesischen Vaters und einer deutschen Mutter in einer Kleinstadt in Bayern auf. "I bin a Bayer, des is kloar...", so bringt er sein Zugehörigkeitsgefühl auf den Punkt. Und doch hat er im Lauf
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e der Jahre unterschiedlichste Erfahrungen damit gemacht, wie es ist, von der Mehrheitsgesellschaft als "anders" wahrgenommen zu werden, sowohl im ländlichen Bayern als auch in der scheinbar liberalen Großstadt. Mayonga beschreibt den Alltagsrassismus, mit dem er sich bis heute immer wieder konfrontiert sieht, spannt dabei aber auch den Bogen zu Rassismus als gesamtgesellschaftlichem Problem und seiner analytischen Einordnung. Dabei erörtert er unter anderem Mythen über angeblich kriminelle Zuwanderer, Racial Profiling, Rassismus in den Medien oder die Diskussionen über das "N-Wort" in der Hip-Hop-Szene." (Verlagsinformation)
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"Das Spektrum der Maßnahmen, die Sozialpartner und Interessenvertreter des audiovisuellen Sektors ergreifen können, um die Gleichstellung der Geschlechter und die Vielfalt zu verbessern, ist breit. Von ehrgeizigen Strategien und Plänen bis hin zu kleineren Initiativen, die sich direkt auf die Arb
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eitsorganisation auswirken. Die in diesem Bericht vorgestellten bewährten Praktiken haben ihre Wirksamkeit bewiesen. Die aus ihrer Umsetzung gewonnenen Erkenntnisse können als Inspiration und auch als Referenz in anderen nationalen Kontexten dienen. Der große Wert der regelmäßigen Erstellung von Statistiken und qualitativen Analysen über den Vertretungsgrad von Frauen und anderen unterrepräsentierten Gruppen auf Bildschirmen und in der audiovisuellen Belegschaft hat sich gezeigt. Es ist besonders wichtig, die Entwicklungen zu überwachen und die Auswirkungen der Maßnahmen zu bewerten. Die Sozialpartner und Interessenvertreter des Sektors haben mit Unterstützung öffentlicher Einrichtungen ein gemeinsames Interesse daran, zusammen auf einen systematischeren Ansatz für die Erhebung geschlechtsspezifischer Daten auf europäischer Ebene hinzuarbeiten." (Schlussfolgerungen, Seite 78)
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"Through an exploration of Facebook groups designed for Russophones and Russians in the Netherlands, this study considers online community belonging negotiations. In doing so, the article aims to address the role of online administrators (admins) in online community construction, seeking to enrich t
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he algorithmcentric literature covering customized feeds. The authors argue that by moderating discussions, approving and banning users, and setting the agenda more generally in the online environments that they create and manage, admins acquire and perform functions that may surpass or compliment algorithmic biases." (Abstract)
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"This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to ne
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w debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education." (Publisher description)
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Trauma Reporting provides vital information on developing a healthy, professional and respectful relationship with those who choose to tell their stories during times of trauma, distress or grief. Amid a growing demand and need for guidance, this fascinating book is refreshingly simple, engaging and
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readable, providing a wealth of original insight. As an aspiring or working journalist, how should you work with a grieving parent, a survivor of sexual violence, a witness at the scene of a traumatic event? How should you approach people, interview them and film with them sensitively? Trauma Reporting features guidance from some of the industry's most successful news correspondents and documentary makers, including Louis Theroux, Lucy Williamson, Tulip Mazumdar, Richard Bilton, Jina Moore and many more, all sharing their experience and expertise. It also features people who chose to tell their sensitive stories to journalists, giving readers invaluable insight into what helped and what harmed. The book also includes: what your interviewees may be going through and how best to respond, by trauma expert Professor Stephen Regel; a discussion on ethics, rules and regulations by Dr Sallyanne Duncan of the University of Strathclyde; making sure you look after yourself, by Dr Cait McMahon of the Dart Center for Journalism and Trauma." (Publisher description)
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"This paper examines the motivation of audiences to participate in the programming of community radio; the readiness of community radio stations’ management and their audiences to embrace mobile applications; whether Rwanda is a conducive environment for the deployment of mobile applications in co
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mmunity radio; and finally issues of affordability and availability of the internet. The study is qualitative and draws on interviews with community radio audiences as well as unstructured in-depth interviews with local technology experts and community radio representatives. Uses and gratification and diffusion of innovation theories guided the analysis. The study found that the pursuit of recognition within their communities is the main motivator for audiences to participate in community radio programming. The management and audiences of the four community radio stations who participated in this study understand the importance of mobile technologies for community engagement and are interested in adopting them. Rwanda is a conducive environment for the deployment of mobile apps in the community radio sector. Audiences can afford to use these services at least once a week, despite ongoing issues of unreliability of the internet. Further studies may investigate issues of adoption and affordability by the wider community as this paper focused on highly engaged community radio audiences." (Abstract)
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"Female journalists make up only between five to 10 percent of the total journalists in Indonesia. Consequently, this often gives women little bargaining power in the workplace. This research analyzes the prevalence and nature of sexual harassment experienced by Indonesian female journalists, as wel
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l as their coping techniques. In doing so, in-depth interviews with 10 Indonesian female journalists were conducted. Results show that the majority of respondents have encountered some type of sexual harassment, ranging from unwelcome sexual advances, sexual jokes, offensive flirtations, or actual sexual assaults. Based on the in-depth interviews, there were six main coping techniques used by the respondents: 1. Denial; 2. Ignoring the harassment; 3. Relying on the protection of male coworkers; 4. Appearing more masculine; 5. Being friendly and approachable to others; and, 6. Confronting and reporting. Data is analyzed using a feminist perspective, specifically the sociocultural theory. Though the participants in this study have learned to cope with such treatment, the overall persistence of sexual harassment may lead to such negative implications as further decrease of the number of female journalists, lack of diversity in the media, and the inability for journalists to be watchdogs." (Abstract)
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