"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
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gies and some of the problems of audience measurement for small-scale and community stations. Finally we discuss what radio managers might learn from media academics." (Summary)
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"Entreprise de domination par excellence, la colonisation s’est accompagnée et nourrie de représentations savantes, littéraires et artistiques, des sociétés colonisées, qui ont servi à la légitimer, au nom d’une prétendue mission civilisatrice de l’Occident, ou encore d’une soi-disa
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nt hiérarchie des « races » et des cultures. Relayées par la presse notamment, elles ont connu une large diffusion par le biais de récits d’aventure et d’une imagerie populaire qui excitaient les sentiments patriotiques et les rêves de grandeur dans le cadre de la compétition entre les États-nations tout en exaltant l’imaginaire mythique et en suscitant des émotions aptes à satisfaire le goût d’exotisme en vogue dans les milieux mondains. C’est pourquoi la critique et la déconstruction de ces représentations furent des enjeux symboliques majeurs du combat anticolonial et antiraciste. Pour des auteurs comme W. E. Du Bois, Albert Memmi, Michel Leiris ou Frantz Fanon, il s’agissait également de porter au jour le point de vue des colonisés, qui n’était perçu jusque-là que comme un groupe-objet, de restituer leur subjectivité (ce qu’on appelle en anglais « agency »), tandis qu’un Aimé Césaire, porte-parole du mouvement de la « négritude », qui retournait le stigmate en emblème, opposait aux soi-disant bienfaits de la colonisation pour les colonisés la déshumanisation des colonisateurs par leur entreprise. La période postcoloniale a ouvert un espace de réflexion plus distanciée pour penser les rapports de domination en situation coloniale. Ces représentations sont devenues un objet d’étude dans les sciences humaines et, plus récemment, dans les sciences sociales." (Introduction)
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"Este manual para "analfabetos técnicos" está dirigido al personal de radio no ingeniero que necesita comprender las bases tecnológicas de la producción y difusión radiofónica. El libro consta de cuatro capítulos: tecnología de sonido y transmisión; equipos de estudio; programas informátic
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os y de radio; nuevas tecnologías y radio. Escrita en formato de preguntas y respuestas, la publicación aborda cuestiones bastante prácticas como "¿Qué micrófono debo comprar?"; "¿Cómo puedo transmitir desde la calle?"; "¿Cómo producir un podcast?". Este excelente recurso está lleno de ejemplos concretos, contiene muchas ilustraciones y está escrito en un lenguaje sencillo y no técnico." (CAMECO Update 1-2011)
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"This article focuses on events surrounding the third season of 'Indian Idol' in order to assess the changing relationship between television, everyday life, and public political discourse in contemporary India. In the summer of 2007, media coverage of Indian Idol focused on how people in Northeast
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India cast aside decades-old separatist identities to mobilize support for Amit Paul and Prashant Tamang, the two finalists from the region. Situating this media phenomenon in relation to the changing landscape of Indian television and the socio-historical context of ethno-national politics in Northeast India, I explore how reality television, combined with mobile media technologies and practices, has enabled new modes of cultural and political expression. Positing the notion of “mobile publics,” I argue that participatory cultures surrounding television create possibilities for the renewal of everyday forms of interaction in public settings that may have been forgotten, subdued, or made impossible under certain political circumstances." (Abstract)
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"Poverty, violence and underdevelopment are the prevailing images of Africa in German history and geography textbooks. Pre-colonial African history, African culture and philosophy are not covered by Eurocentric curricula. Classic and modern western literature is interspersed with stereotypes about A
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frican people; these stereotypes often pass uncommented by the teachers. As one of the results, students of African descent and their parents commonly experience racism in schools expressed by the fellow students and teachers. The students of African descent are labelled naturally “lazy”, “wild” and “needy”; they are rather expected to excel in sports and music than in science and philosophy, and are undervalued accordingly. In a longitudinal case study, the main project investigates the relationship between the portrayal of Africa in educational context and these racial prejudices. The project anticipates to revise textbooks and curriculum in this regard, to create new un-biased teaching materials on Africa and to test them in real school lessons. The current paper presents the results of an empirical pilot study in a school in Hamburg. A survey conducted with 12-17 year old students in a Hamburg school on their image of Africa showed that they see Africa predominantly as an “exotic” and/or hopeless and violent place; this view is consistent with the one presented in their textbooks. Alongside with these racial stereotypes, students’ answers contained names of their classmates of African descent." (Abstract)
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"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
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udience research. By taking into consideration the special nature of non-Commercial Christian local radio stations in Norway, this research shows how these radio stations can simplify and adapt some of the available research methods to their needs and budget. After discussing, evaluating, and adapting surveys, panel studies, focus groups, and in-depth interviews, two of the methods are tested in two different radio stations. At the end of the discussion, a research toolbox is presented, which provides the stations with a plan for audience research over a three-year period." (Back cover)
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"Branching off from radionovelas, the telenovela was exported from pre-Castro Cuba during the 1950s. The essays found in Telenovelas covers a broad view of the genre, television's impact in Latino culture, as well as more in-depth discussions of specific telenovelas throughout the Spanish-speaking t
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elevision audience in the North America. Also explored is how telenovelas depict stereotypes, respond to gender and class roles, and examines the differences in topic and thematic choices as well as production values unique to each country." (Publisher description)
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