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Radio in Africa: Publics, Cultures, Communities
Deep Insights

Liz Gunner, Dina Ligaga, Dumisani Moyo (eds.)
Johannesburg: Wits University Press (2011), xv, 320 pp.
"Radio has been called ‘Africa’s medium’. Its wide accessibility is a result of a number of factors, including the liberalisation policies of the ‘third wave’ of democracy and its ability to transcend the barriers of cost, geographical boundaries, the colonial linguistic heritage and low l ... more
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En sintonía con los nuevos cambios tecnológicos en la radio latinoamericana

Raúl Salvador (ed.)
Quito: CIESPAL (2011), 105 pp.
"Efectivamente, la radio es la mayor pantalla del mundo, una pantalla que ha servido para proyectar imágenes e imaginarios de la sociedad, del mundo, de la vida. Una pantalla que ha servido para la intercomunicación (la mensajería radial tan útil especialmente para el campesino), que ha servido ... more
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Communicating Research: A Beginner’s Guide for Researchers in Vietnam

Ajoy Datta, Arnaldo Pellini
London: Overseas Development Institute (ODI) (2011), iii, 47 pp.
"The guide is structured as follows: In the next section we briefly discuss policy processes in Vietnam and the role of research evidence. The third section focuses on communication as a means to inform policy-makers. This outlines key elements that must be considered to ensure researchers get the r ... more
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Strategie und Technik der Werbung: Verhaltens- und neurowissenschaftliche Erkenntnisse

Werner Kroeber-Riel, Franz-Rudolf Esch
Stuttgart: Kohlhammer, 7., aktualisierte und überarb. Aufl. (2011), 404 pp.
"Gute, also wirkungsvolle Werbung beeinflusst den Konsumenten gezielt und im Sinne des Werbenden - der Autor tritt für einen systematischen Ansatz ein, der Strategie, kreatives Element und soziologische, psychologische und neurowissenschaftliche Erkenntnisse vereint und lehnt Werbung "aus dem Bauch ... more
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Interkulturelle Medienkommunikation: Eine Einführung

Hans-Dieter Kübler
Wiesbaden: VS Verlag für Sozialwissenschaften (2011), 124 pp.
"Dieses kompakte Lehrbuch, entstanden in Masterkursen, führt in Kategorien und Fragestellungen zur internationalen Kommunikation, zu Modellen gesellschaftlicher Entwicklung, zum Vergleich von Mediensystemen, zur globalen Medienkultur und zu Trends interkultureller Transformation und Integration ein ... more
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Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht

Dieter K. Müller, Esther Raff (eds.)
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. und erw. Ausg. (2011), 272 pp.
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El periodismo es noticia: Tendencias sobre comunicación en el siglo XXI

Pascual Serrano
Quito: CIESPAL (2011), 125 pp.
"[...] La mayoría de los asuntos que se a bordan en este libro han podido afectar a la gran mayoría de los probables lectores, sin embargo la mayoría de ellos no se detuvieron a analizarlos. Esta obra pretende obligarnos a parar un instante y pensar sobre diversas cuestiones relacionadas con los ... more
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TV global: Erfolgreiche Fernseh-Formate im internationalen Vergleich

Jörg Türschmann, Birgit Wagner (eds.)
Bielefeld: transcript Verlag (2011), 278 pp.
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Reclams Sachlexikon des Films

Thomas Koebner (ed.)
Stuttgart: Reclam, 3., aktual. Aufl. (2011), 836 pp.
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Teaching Visual Literacy in the Primary Classroom: Comic Books, Film, Television and Picture Narratives

Tim Stafford
Abingdon: Routledge (2011), ix, 182 pp.
"Teaching Visual Literacy in the Primary Classroom shows how everyday Literacy sessions can be made more exciting, dynamic and effective by using a wide range of media and visual texts in the primary classroom. In addition to a wealth of practical teaching ideas, the book outlines the vital importan ... more
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Observatorio iberoamericano de la ficción televisiva (Obitel) 2011: Calidad de la ficción televisiva y participación transmediática de las audiencias

Guillermo Orozco Gómez, Maria Immacolata Vassallo de Lopes (eds.)
São Paulo: Globo Comunicação e Participações (2011), 585 pp.
"A través de un estudio sistemático basado en el monitoreo de las producciones de ficción televisiva, este anuario presenta y analiza datos de producción, circulación, distribución y consumo de programas de ficción exhibidos en el 2010 y presenta una síntesis comparativa de lo que fue el añ ... more
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Arabic Books

Nabil Dajani
In: Arab Media: Globalization and Emerging Media Industries
Noha Mellor, Muhammad Ayish, Nabil Dajani, Khalil Rinnawi (eds.)
Cambridge; Maldon, Mass.: Polity Press (2011), pp. 29-44
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The Participatory Turn in the Publishing Industry: Rhetorics and Practices

Francesca Pasquali
CM: Èasopis za Upravljanje Komuniciranjem = Communication Management Quarterly, volume 6, issue 21 (2011), pp. 203-219
"One of the cultural and media areas in which the issue of participation – with all its ambiguity – has recently emerged to full significance is the area of literature and publishing. Following the music, film and television industries, the publishing industry is in fact facing a vast renewal du ... more
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Representations of the Third World in NGO Advertising: Practicalities, Colonial Discourse and Western Understandings of Development

Lisa Rideout
Journal of African Media Studies, volume 3, issue 2 (2011), pp. 25-41
"This article examines the many factors influencing NGO advertisements and their visual representations of the Third World. Focusing on two specific advertisements, this work explores the influence of practical constraints and specific marketing techniques. Applying the work of Edward Said and Homi ... more
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Cultura latina y revolución digital: Matrices para pensar el espacio iberoamericano de comunicación

Carlos del Valle, Francisco Javier Moreno, Francisco Sierra Caballero (eds.)
Barcelona: Gedisa (2011), 234 pp.
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National Studies on Assessing the Economic Contribution of the Copyright-Based Industries

Geneva: World Intellectual Property Organization (WIPO) (2011), 352 pp.
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The UNESCO Convention on Cultural Diversity: Cultural Policy and International Trade in Cultural Products

Peter S. Grant
In: The Handbook of Global Media and Communication Policy
Robin Mansell, Marc Raboy (eds.)
Malden, Mass.: Wiley Blackwell (2011), pp. 336-352
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Skalenhandbuch Kommunikationswissenschaft

Patrick Rössler
Wiesbaden: VS Verlag für Sozialwissenschaften (2011), xvi, 455 pp.
"Empirische Forschung auf Basis standardisierter Verfahren greift häufig auf einen Satz von Konstrukten zurück, die immer wieder benötigt werden. Für deren Operationalisierung werden Skalen entwickelt, die regelmäßig eingesetzt und validiert werden. Dieses erste Skalenhandbuch für die deutsch ... more
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Glauber Rocha e as culturas na América Latina

Peter W. Schulze, Peter B. Schumann (eds.)
Frankfurt am Main: TFM (2011), 249 pp.
"Há trinta anos morria Glauber Rocha, porta-voz do Cinema Novo. A trajetória do artista, apontando novos caminhos para um cinema político, iniciara-se vinte anos antes, com Barravento, seu primeiro longa-metragem. A publicação deste livro, que reune artigos de alguns dos melhores especialistas, ... more
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Exchanging Knowledge: A Research Dissemination Toolkit

University of Regina (2011), 12 pp.
"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu ... more