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Advertising: A Very Short Introduction

Winston Fletcher
Oxford; New York: Oxford University Press (2010), 140 pp.
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DRM Broadcaster’s Guide

John Sykes (ed.)
Grand-Saconnex, Geneva: DRM Consortium (2010), 79 pp.
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Cines regionales

Alonso Quinteros
Revista de la Integración (Lima), issue 5 (2010), pp. 70-77
"A partir de las primeras producciones ayacuchanas, que datan del año 1996, ha comenzado a constituirse una continua y creciente producción de largometrajes originados y producidos principalmente en sus propias regiones, con sus propios recursos, fuera del circuito de Lima, comúnmente pensado com ... more
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Kultur. Theorien der Gegenwart

Stephan Moebius, Dirk Quadflieg (eds.)
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., erw. und aktualisierte Aufl. (2010), 785 pp.
"Die Herausgeber Stephan Moebius und Dirk Quadflieg bieten in Zusammenarbeit mit den Autorinnen und Autoren einen systematischen und – in seiner angelegten Breite – erstmaligen Überblick über aktuelle kultursoziologische und -wissenschaftliche Theorien. Die gegenwärtig wichtigsten Kulturtheor ... more
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Introducciones de los medios a las mediaciones

Jesús Martín-Barbero
Barcelona: Editorial Gustavo Gili (2010), 43 pp.
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Del ágora al rating: La investigación y medición de audiencias

Fidela Navarro Rodríguez
México, DF: Cámara de Diputados; Porrúa (2010), 203 pp.
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Ein Solidaritätsprojekt in Nicaragua: Bücherbus "Bertolt Brecht", Deutsch-Nicaraguanische Bibliothek, Buchbinderwerkstatt "Sophie Scholl"

Reybil Cuaresma Bustos, Mario Arce Solórzano
Berlin: Archiv der Jugendkulturen (2010), 133 pp.
"Ein Bücherbus in Nicaragua" - Bericht über ein außergewöhnliches Solidaritätsprojekt in Nicaragua und eine außergewöhnliche Bibliothekarin in Deutschland." (Klappentext)
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La production des représentations coloniales et postcoloniales

Gisèle Sapiro, George Steinmetz, Claire Ducournau
Actes de la Recherche en Sciences Sociales, issue 185 (2010), pp. 4-11
"Entreprise de domination par excellence, la colonisation s’est accompagnée et nourrie de représentations savantes, littéraires et artistiques, des sociétés colonisées, qui ont servi à la légitimer, au nom d’une prétendue mission civilisatrice de l’Occident, ou encore d’une soi-disa ... more
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Bookmaking: Editing, Design, Production

Marshall Lee
New Delhi et al.: Viva Books, 3rd ed. (2010), 494 pp.
"The unchallenged bible of the publishing industry, Bookmaking is the introduction to editing, design, and production for newcomers, acclaimed as the premier text for students as well as a comprehensive reference for experienced hands. First issued in 1965 and revised in 1979, it has now been thorou ... more
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Guidelines for the Transition from Analogue to Digital Broadcasting

Peter Walop, Jan Doeven, Gu-Yean Hwang
Geneva: ITU (2010), xvi, 393 pp.
The guidelines are intended to provide information and recommendations on policy, regulation, technologies, network planning, customer awareness and business planning for the smooth transition to Digital Terrestrial Television Broadcasting (DTTB) and introduction of Mobile Television Broadcasting (M ... more
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Periodismo y comunicación científica en América Latina: Estado actual y desafíos

Buenos Aires: Organización de los Estados Americanos (OEA); MInisterio de Ciencia, Tecnología e Innovación Productiva (2010), 121 pp.
"Esta publicación reúne los artículos y testimonios del Seminario Interamericano de Periodismo y Comunicación Científica, realizado en la ciudad de Buenos Aires del 13 al 15 de octubre de 2010." (Página 3)
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Audience Research for Campus Radio Stations

Ayobami Ojebode, Patience Onekutu, Tunde Adegbola
Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS); Panos West Africa (2010), 81 pp.
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Der brasilianische Film in Deutschland

Ute Hermanns
In: Deutsch-brasilianische Kulturbeziehungen: Bestandsaufnahme, Herausforderungen, Perspektiven
Wolfgang Bader (ed.)
Frankfurt am Main: Vervuert (2010), pp. 213-222
"Zwar haben große Filme wie “Central do Brasil” oder “Cidade de Deus” die Zuschauer für den brasilianischen Blick auf die Welt sensibilisiert; dennoch müssten die kleineren Produktionen durch die Möglichkeit der Koproduktion und eine intensive Verleihförderung mit einer guten Untertitel ... more
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Promoviendo Industrias Creativas: La experiencia de Trinidad y Tobago

Suzanne Burke
Programa de las Naciones Unidas para el Desarrollo (PNUD) (2010), 36 pp.
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The Sage Handbook of Prejudice, Stereotyping and Discrimination

John F. Dovidio, Miles Hewstone, Peter Glick, Victoria M. Esses (eds.)
London et al.: Sage (2010), xxv, 646 pp.
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Diarios del Paraguay

Juan Crichigno
Asunción: [author] (2010), 459 pp.
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Ugly Betty Goes Global: Global Networks of Localized Content in the Telenovela Industry

Jade L. Miller
Global Media and Communication, volume 6, issue 2 (2010), pp. 177-197
"Betty la Fea, the phenomenally popular Colombian telenovela, has been exported as both canned (e.g. either dubbed or unaltered) programming and format to approximately 70 countries, including the recent US prime-time hit Ugly Betty. Guided by an examination of the extended global success of this Co ... more
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Becoming Extra-Ordinary: Negotiation of Media Power in the Case of 'Super Girls’ Voice' in China

Li Cui, Francis L. F. Lee
Popular Communication: The International Journal of Media and Culture, volume 8, issue 4 (2010), pp. 256-272
"This article aims at understanding the popularity and cultural and social significance of the highly prominent Chinese television show Super Girls’ Voice (the 2005 season), a talent contest largely modeled upon “reality shows” such as American Idol in the United States and Pop Idol in the Uni ... more
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The Poverty of ICT Policy, Research, and Practice in Africa

Alison Gillwald
Information Technologies & International Development, volume 6, issue Special edition (2010), pp. 79-88
"In responding to some of the major narratives in the literature on information communication technologies and development, this article attributes the relatively poor ICT policy outcomes in Africa, particularly regarding the deployment of information and communication technologies for poverty allev ... more
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Broadcasting Science

K. P. Madhu, Savyasaachi Jain
Paris; Kuala Lumpur: UNESCO; Asia-Pacific Institute for Broadcasting Development (AIBD) (2010), 97 pp.
"This book is for broadcasters of all flavours, colours and tastes. Whether you are reporting politics, business, sports, fashion or any other beat, which appear far removed from science, you will benefit from having a basic awareness of science. Science is not all about faraway galaxies or subatomi ... more