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"Esta obra está pensada para ayudar al editor, nuevo o experimentado, a concebir integralmente las diversas áreas del quehacer editorial; crear estructuras y procedimientos administrativos que permitan un desarrollo editorial congruente y controlado; establecer criterios financieros adecuados medi ... more
"This book focuses on a selection of internationally known Latin American films. The chapters are organized around national categories, grounding the readings not only in the context of social and political conditions, but also in those of each national film industry. It is a very useful text for st ... more
"This wide-ranging dissertation examines the policies and practices of six sub-Saharan Africa university presses in five African countries (in Ghana, Kenya, South Africa, Zambia and Zimbabwe), to investigate how far the presses have adopted, and/or have adapted, their policies to suit the environmen ... more
"One in a series of collections from the Nigerian Book Fair Trust containing the opening addresses, keynote speeches, and papers presented at the Nigeria International Book Fair, held annually since 2002, each fair focusing on a special topic or topics. The proceedings of the 2003 book fair, which h ... more
"Following the Sandinista Revolution in 1979, young bohemian artists rushed to the newly formed Nicaraguan national film institute INCINE to contribute to "the recovery of national identity" through the creation of a national film project. Over the next eleven years, the filmmakers of INCINE produce ... more

Advertising: Principles and Practice

Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
"This introductory user's guide to systems analysis and systems design focuses on building sustainable information systems to meet tomorrow's needs. It shows how practitioners can apply multiple participatory perspectives in development, so as to avoid future problems. As a practical guide, it is pr ... more