"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"A detailed account of the marketing methods and strategies employed by the Oxford-based African Books Collective, to promote and sell a very wide range of African-published books in the countries of the North. It describes the type of promotional materials produced, mailing lists and other marketin
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g tools used, exhibits, Web site marketing, selling to particular markets (retail book trade, academic markets, children’s books, African literature, etc.), together with an assessment of trends and constraints, and an evaluation of future markets prospects for African-published material." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1281)
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"The Companion Encyclopedia of Middle Eastern and North African Film is a unique, one volume work which illuminates a fascinating variety of cinema which is little known outside its own area. The Encyclopedia is divided into nine chapters, each written by a leading scholar in the field. Each chapter
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covers the history and major issues of film within that area, as well as providing bibliographies of the leading films, directors and actors. The areas covered are: Central Asia, Egypt, Iran, Lebanon, Syria, Iraq, Kuwait, Libya, The Magreb, Palestine, Turkey. It contains more than 60 black and white photographs of featured films, includes references and suggestions for further reading at the end of each chapter, and the volume concludes with comprehensive name, film and general indexes." (Publisher description)
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"Evaluations of the Internet and Development have tended to focus on the extent to which a websites content, or message, has affected development activities. This research examines the usage of the medium itself, by conducting an applied evaluative study of eight urban-focused websites disseminating
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development research findings. Evaluated websites are decomposed into six components of website production, namely: architecture, technology, style, content, strategy and management. Key qualities associated with these components are then examined, in order to assess the suitability of each website from the perspective of an international audience. This paper's purpose is to help build the capacity of organisations working in the field of international development, which intend to evaluate their own website(s). It aims to support the evaluation process so that websites can be improved as a medium for communicating research to an international audience." (INTRAC website)
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"Radio in the Global Age offers a fresh, up-to-date, and wide-ranging introduction to the role of radio in contemporary society. It places radio, for the first time, in a global context, and pays special attention to the impact of the Internet, digitalization and globalization on the political-econo
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my of radio. It also provides a new emphasis on the links between music and radio, the impact of formatting, and the broader cultural roles the medium plays in constructing identities and nurturing musical tastes. Individual chapters explore the changing structures of the radio industry, the way programmes are produced, the act of listening and the construction of audiences, the different meanings attached to programmes, and the cultural impact of radio across the globe. David Hendy portrays a medium of extraordinary contradictions: a cheap and accessible means of communication, but also one increasingly dominated by rigid formats and multinational companies; a highly 'intimate' medium, but one capable of building large communities of listeners scattered across huge spaces; a force for nourishing regional identity, but also a pervasive broadcaster of globalized music products; a 'stimulus to the imagination', but a purveyor of the banal and of the routine. Drawing on recent research from as far afield as Africa, Australasia and Latin America, as well as from the UK and US, the book aims to explore and to explain these paradoxes - and, in the process, to offer an imaginative reworking of Marshall McLuhan's famous dictum that radio is one of the world's 'hot' media." (Publisher description)
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Stellt die Entwicklung des lateinamerikanischen Kinos vom politischen Aufbruch in den Sechzigern bis ans Ende der 90er Jahre dar. Einzelne Kapitel behandeln die kulturelle Identität Lateinamerikas, die Geschlechterverhältnisse, Diktatur und Exil, den fremden Blick auf Lateinamerika, den aktuellen
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Filmboom sowie den kubanischen und den brasilianischen Film.
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"Das "Handbuch der Semiotik" informiert über die Grundbegriffe der Semiotik und über die verschiedenen Theorieansätze. Ihre Anwendungsfelder sind Sprache, Medien und Film, aber z.B. auch nichtsprachliche Kommunikation; neuere Forschungen beschäftigen sich etwa mit Kultur- und Alltagssemiotik. Ge
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genüber der ersten Auflage von 1985 wurde das "Handbuch der Semiotik" völlig überarbeitet und erheblich erweitert." (Verlagsbeschreibung)
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"This book aims to assist private and state publishers, and NGO publishers operating within young market economies, in understanding how better to handle the financial management of their organizations during a period of rapid change; to develop stronger, larger, more profitable, more valuable organ
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izations; to grasp new opportunities rather than leave entre-preneurs outside the industry to take the initiative for developments and change. The book will discuss the financial management techniques employed by book publishers and by other industries in developed economies. The purpose of this is to illustrate the financial management techniques that may be appropriate and necessary for publishers in the future, and in order to contrast the financial management techniques required in young economies." (Chapter 1: Introduction)
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"Dieses Buch ist als abgeschlossene Bilanz der letzten fünf Jahrzehnte (1955–2000) der bundesrepublikanischen Literaturgeschichte zu verstehen. Die verschiedenen Beiträge zeigen, dass Einwanderung, Exil und Repatriierung sämtliche Bereiche im Leben der Republik auf unerwartete Weise geprägt, j
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a verändert haben. Die Verfasser/innen der verschiedenen Beiträge möchten den Blick dabei auf Entwicklungen lenken, die für die Zukunft des Landes von wachsender Bedeutung sind." (Vorwort)
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