"In this new edition we have tried, as before, to bear in mind two classes of user: the newcomer to the trade who needs help with traditional terms and the experienced printer or publisher who must attempt to keep up with new technical terminology, often originating in the computer industry. Hence w
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e have included words ranging from archaic mediaevalisms to technocratic jargon although, in an attempt to contain the book to a manageable size, we have in this edition deleted some of the more obscure and obsolete language." (Foreword)
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"Seine Situation als Kommunist, Jude und Exilant hat den unruhigen Kurs des Rasenden Reporters Egon Erwin Kisch durch das 20. Jahrhundert bestimmt. Als Jude und Kommunist wurde er von den Nationalsozialisten verhaftet, vertrieben und auf den Scheiterhaufen der Autodafés verbrannt. Nach 1945 vereinn
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ahmte ihn der Osten als Kommunist; der Westen rehabilitierte ihn mittels fragwürdiger Spekulationen über Lücken in seiner Linientreue nur zum Teil. Als Exilant wurde er totgeschwiegen und nahezu vergessen. Erstmals beschäftigt sich eine Arbeit detailliert mit den literarischen Reportagen Egon Erwin Kischs, die zu Beginn der vierziger Jahre im mexikanischen Exil entstanden sind, und untersucht die besondere Position einer sowohl publizistisch als auch literarisch verankerten Gattung innerhalb der Exilliteratur." (Verlagsbeschreibung)
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"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t
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hrough the principles and processes of effective marketing, and linking the capabilities of a publishing company to the needs of the customer. The author was formerly Marketing and Managing Director of David Philip Publishers in Cape Town, and is well known for a series of successful marketing workshops she has conducted during each year’s Zimbabwe International Book Fair. Those that are struggling with their marketing will find a wealth of practical, hard-nosed advice in this guide, which covers these topics: (1) Defining your Market, (2) What is Marketing? (3) The Marketing Plan, (4) Sales and Selling, (5) Distribution, Co-operative Publishing and Rights, (6) Publishing, Marketing and Finance, (7) Development Agencies, Donors and Commercial Publishers, and (8) Strategic Planning. Interspersed with the text are a number of practical exercises, and there are also reproductions of flyers and other publicity material as illustrative examples of good practice." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2458)
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"De l'Idée au texte est une coédition produite par les Editions Alpha à Niamey et la Deutsche Stiftung für Internationale Entwicklung/DSE (qui fait maintenant partie de la GIZ). Elle est la première d'une série prévue dans le cadre d'un programme de formation du personnel des maisons d'éditi
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on publiant en langues africaines. Ce programme est soutenu par la DSE, l'organisation non gouvernementale Associés pour la recherche et l'éducation au développement (ARED) basée au Sénégal, et le Réseau des éditeurs africains. Cet ouvrage utile et très pratique a pour but d'encourager les gens à écrire et à devenir des auteurs publiés. Il traite du processus d'écriture - et de l'identification du motif d'écriture, de ce que le lecteur attend d'un livre et du rôle de l'éditeur dans la production du produit fini - et de la création d'un texte, de l'idée à la publication." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2451)
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"This excellent manual is intended as a guide for running training courses or workshops for groups of writers, illustrators, editors and others involved in producing popular reading material. Divided into six chapters, the manual takes the reader through various stages: how to develop a gender persp
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ective; how gender is constructed socially, and how to develop a framework for analyzing gender. Illustrations are looked at for what they show, how they show it, and what they do not show. Developed in a series of workshops, the book is accompanied by a detailed checklist to analyze works for gender-sensitivity, a glossary of terms, and an annotated bibliography for those who wish to read further. The training modules have been designed for use in workshop situations, and are accompanied by a pack of laminated training cards in a cover pocket of the A4 format wire-bound book, which can be used in different combinations by trainers or for self-study purposes." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2411)
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"A collection of twenty-four papers and discussions from a conference on women writers that took place during the Zimbabwe International Book Fair in 1999. It includes papers by a variety of voices of women from around the world, including major African women writers. A series of country reports inc
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luded provide useful inventories of publishing output by women writers in several African countries." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2417)
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"Radio has played a pivotal role in situations of conflict, crisis, change and development on the African continent. Local radio stations are as important as international broadcasters being both the barometers and agents of change. This text examines African radio broadcast cultures." (Publisher de
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scription)
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"Among America's most unusual and successful weapons during the Cold War were Radio Free Europe and Radio Liberty. RFE-RL had its origins in a post-war America brimming with confidence and secure in its power. Unlike the Voice of America, which conveyed a distinctly American perspective on global ev
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ents, RFE-RL served as surrogate home radio services and a vital alternative to the controlled, party-dominated domestic press in Eastern Europe. Over twenty stations featured programming tailored to individual countries. They reached millions of listeners ranging from industrial workers to dissident leaders such as Lech Walesa and Vaclav Havel. Broadcasting Freedom draws on rare archival material and offers a penetrating insider history of the radios that helped change the face of Europe. Arch Puddington reveals new information about the connections between RFE-RL and the CIA, which provided covert funding for the stations during the critical start-up years in the early 1950s. He relates in detail the efforts of Soviet and Eastern Bloc officials to thwart the stations; their tactics ranged from jamming attempts, assassinations of radio journalists, the infiltration of spies onto the radios' staffs, and the bombing of the radios' headquarters. Puddington addresses the controversies that engulfed the stations throughout the Cold War, most notably RFE broadcasts during the Hungarian Revolution that were described as inflammatory and irresponsible. He shows how RFE prevented the Communist authorities from establishing a monopoly on the dissemination of information in Poland and describes the crucial roles played by the stations as the Berlin Wall came down and the Soviet Union broke apart. Broadcasting Freedom is also a portrait of the Cold War in America. Puddington offers insights into the strategic thinking of the RFE-RL leadership and those in the highest circles of American government, including CIA directors, secretaries of state, and even presidents." (Publisher description)
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"The African Writers-Publishers seminar (Arusha III) was held at Tarangire Sopa Lodge, Arusha, Tanzania, in February 1998. The aim of the seminar was to facilitate not only a better understanding of the publishing process - and to "demystify" it - but to establish a spirit of mutual confidence betwe
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en writers and publishers which would benefit the whole society. Twenty leading African writers and publishers and 10 resource persons with a background in African writing and publishing met at the seminar." (Abstract)
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"A ground-breaking study commissioned by the Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials on the fiscal, legal, communication, and other constraints of intra-African book trade. The study was designed to present information on the poten
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tial of the book industry in African countries, their capacity to trade with each other, reviewing the policies that govern the publishing sector, and the opportunities and barriers that promote or hinder such trade. Phase one of the project focused on the book trade in the Southern African region, but also gathered comparative case study material and overviews of national book industries in East and West Africa. It includes a number of recommendations addressed to African governments, African publishers, and national publishers’ associations. The second part of the study examines policies on intra-African book trade in books, and makes recommendations on how regional economic policies could be more responsive to the needs of the African book industries." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1894)
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