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"Esta obra está pensada para ayudar al editor, nuevo o experimentado, a concebir integralmente las diversas áreas del quehacer editorial; crear estructuras y procedimientos administrativos que permitan un desarrollo editorial congruente y controlado; establecer criterios financieros adecuados medi ... more
"Following the Sandinista Revolution in 1979, young bohemian artists rushed to the newly formed Nicaraguan national film institute INCINE to contribute to "the recovery of national identity" through the creation of a national film project. Over the next eleven years, the filmmakers of INCINE produce ... more
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B ... more
"The cases presented in this book are among the first examples of the convergence of radio and new ICTs for development, and the book underscores the significant potential of the combination. In this convergence, radio promises to take on even greater significance and value. For this reason, we beli ... more

Media Rituals: A Critical Approach

London; New York: Routledge (2003), xii, 173 pp.
"The title Media Rituals suggests a ready-made area of media research that is there to be explained and ordered. In fact, the position is more complex. There is a lot of talk about media in ritual terms, and there are a number of things that happen in relation to media that can properly be called ... more
"This book is written for managers of NGO and community organisations. It aims to help them to think critically about what kinds of information they, their organisations, their staff, and their project partners need. It discusses how they can access such information, manage it, and communicate it in ... more

Advertising: Principles and Practice

Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.