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 Google Scholar  (230)
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Media Selling: Broadcast, Cable, Print, and Interactive

Charles Warner, Joseph Buchman
Ames: Blackwell, 3rd ed. (2004), xiv, 598 pp.
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, ... more
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Democracy Assistance to Post-Conflict Ethiopia

Dessalegn Rahmato, Meheret Ayenew
The Hague: Netherlands Institute of International Relations 'Clingendael' (2004), xvii, 93 pp.
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The Affordability of School Textbooks in Kenya: Consumer Experiences in the Transformation to a Liberalising Economy

Daniel Chebutuk Rotich
Nordic Journal of African Studies, volume 13, issue 2 (2004), pp. 175-187
"The growth of educational publishing in Kenya depends heavily on the disposable income of its customers. This article looks at the incomes of both actual and potential customers, and how they prioritize their spending. The findings are based on extensive research carried out by the author between 1 ... more
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Understanding the Visual

Tony Schirato, Jen Webb
London: Sage (2004), 213 pp.
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Public Funding for Film and Audiovisual Works in Europe: A Comparative Approach

André Lange, Tim Westcott
Strasbourg: European Audiovisual Observatory; European Investment Bank (2004), 176 pp.
"Alongside other measures such as funding of public broadcasting services, regulation of relations between broadcasters and producers and the implementation of tax incentive schemes, direct funding is one of the most traditional and important ways in which public authorities support the film and aud ... more
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The Book Industry in India: Context, Challenge and Strategy

Sukumar Das (ed.)
New Delhi: Federation of Publishers' and Booksellers' Associations in India (2004), ix, 234 pp.
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Les livres et la lecture des enfants en Afrique francophone et le travail de La Joie par les livres

Viviana Quiñones
[no publisher] (2004), 11 pp.
"Document présenté au 29e congrès mondial d'IBBY qui s'est tenu au Cape Town en septembre 2004. Décrit les livres pour enfants et la lecture en Afrique francophone, la coopération culturelle entre la France et les pays d'Afrique - en particulier dans le développement des bibliothèques publiqu ... more
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Human Development Report 2004: Cultural Liberty in Today's Diverse World

New York: UNDP (2004), 285 pp.
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Assisting Writers to Self-Publish

Colleen Higgs
Mediaforum (Catholic Media Council), issue 2 (2004), pp. 9-10
"Describes the programmes, activities, and modus operandi of the Community Publishing Project (CPP) at the Centre of the Book in South Africa, which assists self-publishers to acquire basic skills in book publishing, marketing and distribution, and which also provides small grants to groups of write ... more
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Jesus at the Movies: A Guide to the First Hundred Years

W. Barnes Tatum
Santa Rosa, Calif.: Polebridge Press, revised and expanded ed. (2004), xiv, 293 pp.
"Since the earliest days of the movies more than a century ago, moviemakers have been intrigued by "the greatest story ever told." They have tried, with varying degrees of success, to capture the life of Jesus on film. In Jesus at the Movies Barnes Tatum has created a fascinating and exhaustively-re ... more
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Book Commissioning and Acquisition

Gill Davies
London; New York: Routledge, 2nd ed. (2004), xii, 180 pp.
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Bericht über die menschliche Entwicklung 2004: Kulturelle Freiheit in unserer Welt der Vielfalt. Kurzfassung

Berlin: Deutsche Gesellschaft für die Vereinten Nationen (2004), 56 pp.
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Muss Kinderfernsehen gottlos sein? Bedeutung, Chancen und Grenzen des Kinderfernsehens in Deutschland für die religiöse Sozialisation: Eine religionspädagogische Untersuchung unter Berücksichtigung sozial- und medienwissenschaftlicher Erkenntnisse

David Biesinger
Münster: Lit (2004), 440 pp.
"Das Kinderfernsehen in Deutschland verzichtet in seinen Sendungen weitgehend auf Religion und religiöse Inhalte. David Biesinger beurteilt diesen Mangel aus der Perspektive der Zuschauer, also der Kinder, und klärt, welche Auswirkungen dies auf den Sozialisationsprozess und das religiöse Lernen ... more
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Science and Technology Communication for Development

Favid Dickson
Plos Biology, volume 2, issue 1 (2004), pp. 28-29
"[...] it is important that the practice of science communication reflects the fact that it takes place in social context. In other words, it is not just a question of conveying information, but also of engaging the potential users of that information. The need is to encourage dialogue and eventuall ... more
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New Frontiers in International Communication Theory

Mehdi Semati (ed.)
Lanham: Rowman & Littlefield (2004), 306 pp.
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Weltmarkt der Kulturen: Gewinn und Verlust durch Globalisierung

Tyler Cowen
Hamburg: Murmann (2004), 219 pp.
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Teoria da comunicação: Antologia de pesquisadores brasileiros

Antonio Hohlfeldt, Maria Cristina Gobbi (eds.)
Porto Alegre: Editora Sulina, 2nd ed. (2004), 301 pp.
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Africa screams: Das Böse in Kino, Kunst und Kult

Tobias Wendl (ed.)
Wuppertal: Peter Hammer Verlag (2004), 288 pp.
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Children’s Literature and Africa

Bookbird (International Board on Books for Young People), volume 42, issue 3 (2004), 68 pp.
"Another special issue of Bookbird with articles on various aspects of children’s literature and writing for children in Africa, some of which are individually abstracted in this section." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1554)
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Remoto controle: Linguagem, conteúdo e participação nos programas de televisão para adolescentes

São Paulo: ANDI; UNICEF; Cortez Editora (2004), 329 pp.