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Countries / Regions
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Output Type
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring ... more
"This is a practical guide to evaluation and impact assessment of information projects, written in the form of an informal letter to a project manager. It does not elaborate on theory but proposes nine "how-to" steps instead. Short and to the point, it includes worksheets for use by managers and oth ... more
"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu ... more
"Este es el primer estudio de cubrimiento regional sobre la distribución y comercialización del libro, con énfasis en las librerías de América Latina y para realizarlo se escogieron cuatro países: Colombia y México que han desarrollado investigaciones sistemáticas sobre la producción editor ... more
"This thesis examines the mission, strategies and activities of the African Publishers Network in its quest to empower indigenous publishers. The author probes the nature of publishing development in African countries, utilizing selected cases of anglophone countries as illustrations. Her analysis o ... more
"Gesellschaftswandel kann - egal, ob er Politik, Wirtschaft oder Kultur betrifft - ohne die Berücksichtigung von Medien und ihrer Rolle in der Geschichte kaum mehr angemessen verstanden werden [...] Die Publikation gibt einen Überblick über Voraussetzungen der Erforschung der Rolle der Medien im ... more