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Los signos en la sociedad

Osvaldo Alfredo Dallera
Bogotá: PROA Asociación Latinoamericana de Comunicación Grupal; Instituto Misionero Hijas de San Pablo (1996), 53 pp.
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Grupo Ukamau

Stuttgart: Evangelisches Zentrum für entwicklungsbezogene Filmarbeit (EZEF) (1996), ?? pp.
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Textbook Provision and the Feasibility of Cooperation Among SADCC Countries: Botswana, Malawi, Namibia, Zambia, Zimbabwe

Patricia Bolton (ed.)
Paris: UNESCO (1996), 85, 15 pp.
"It has become increasingly clear to those involved in textbook projects that textbook publishing should not be isolated from book publishing in general, but should be an integral part of it. A major Conference on Textbook Provision and Library Development in Africa, which took place in Manchester i ... more
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Erlösung im Film: Praktisch-theologische Analysen und Interpretationen

Inge Kirsner
Stuttgart et al.: Kohlhammer (1996), 295 pp.
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EDN TV-Guide '97. Documentaries

European Documentary Network (1996), 139 pp.
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Alle, nicht jeder: Einführung in die Methoden der Demoskopie

Elisabeth Noelle-Neumann, Thomas Petersen
München: Deutscher Taschenbuch Verlag (dtv) (1996), 655 pp.
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CD-ROM for African Research Needs: Guidelines for Selecting Databases

Washington, DC: American Association for the Advancement of Science (AAAS) (1996), 157 pp.
"CD-ROM publishing is evolving so fast that there is no way that African users can keep pace with the new developments. As a result, African universities are hard-pressed to make appropriate decisions concerning the best allocation of scarce resources, which means that many of them are subscribing t ... more
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A Study of Book Marketing in Publishing Houses in Peninsular Malaysia: Contexts, Practices, Problems

Azizah Hamzah
Stirling: University of Stirling, Center for Publishing Studies, Doctoral Thesis (1996), xiii, 369 pp.
"The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous bo ... more
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Medien verstehen: Der McLuhan-Reader

Martin Baltes, Fritz Böhler, Rainer Höltschl, Jürgen Reuß
Mannheim: Bollmann & Neue Medien (1996), 200 pp.
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School Libraries in Uganda: Papers and Proceedings of a DSE/EASL/MOES Seminar Kampala, 20-25 November 1995

Syed A. H. Abidi (ed.)
Bonn; Kampala: German Foundation for International Development (DSE), Education, Science and Documentation Centre (ZED); East African School of Librarianship (EASL) (1996), 129 pp.
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Körpersprache

Samy Molcho
München: Goldmann (1996), 257 pp.
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Ferne Länder - fremde Sitten: Analysen zum Filmwerk von Gordian Troeller

Christel Adick, Franz R. Stuke (eds.)
Frankfurt am Main: IKO Verlag für Interkulturelle Kommunikation (1996), 256 pp.
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Literature d’enfance et de jeunesse en Côte-d’Ivoire: Structures de production et de distribution du livre pour enfants

Sié Konate
Paris: L'Harmattan (1996), 159 pp.
"Après plus de trente années d'indépendance, le continent africain est encore aujourd'hui à la recherche de sa propre identité. L'Afrique s'interroge sur son avenir culturel, économique et politique. Sur le plan culturel, la quasi-totalité des pays africains restent largement tributaires des ... more
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Media Planning: A Practical Guide

Jim Surmanek
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more
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Film- und Fernsehanalyse

Knut Hickethier
Stuttgart: Metzler, 2nd ed. (1996), vii, 228 pp.
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Realización de los géneros televisivos

Jaime Barroso García
Madrid: Editorial Síntesis (1996), 583 pp.
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Press Development in Nigeria: A Comparative Analysis

Christiana E. Best
Jos: Midland (1996), 126 pp. + annexes
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Publishing in Africa: One Man's Perspective

Henry Chakava
Nairobi: East African Educational Publishers; Bellagio Publishing Network (1996), 182 pp.
"A collection of articles by one of Africa's most prolific commentators on the African publishing scene, bringing together his writings on diverse topics, such as autonomous publishing, book marketing and distribution, author-publisher relations, regional cooperation, the World Bank and African publ ... more
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How to Select and Work with an Advertising Agency: Handbook for Population and Health Communication Programs

Rachel H. Greenberg, Jim R. Williams, Joan A. Yonkler, Gary B. Saffitz, José G. Rimon
Baltimore: Johns Hopkins Center for Communication Programs (1996), xii, 125 pp.
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Tailor-Made Textbooks: A Practical Guide for the Authors of Textbooks in Primary Schools in Developing Countries
Key Guides

Marie Châtry-Komarek
Lynne Jagau (transl.)
Oxford; Bonn: CODE Europe; Deutsche Stiftung für Internationale Entwicklung (DSE) (1996), vi, 225 pp.
"A handbook for all those involved in the writing and production of textbooks in developing countries, although primarily intended as a tool and practical guide to assist textbook authors. It includes detailed, step-by-step descriptions of how to produce a textbook, covering all aspects of planning ... more