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How to Select and Work with an Advertising Agency: Handbook for Population and Health Communication Programs

Rachel H. Greenberg, Jim R. Williams, Joan A. Yonkler, Gary B. Saffitz, José G. Rimon
Baltimore: Johns Hopkins Center for Communication Programs (1996), xii, 125 pp.
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La industria de la telenovela: La producción de ficción en América Latina

Nora Mazziotti
Buenos Aires; Barcelona; México, DF: Paidós (1996), 177 pp.
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The African Publisher: The Cultural Politics of Indigenous Publishing in Benin and Côte D’Ivoire

Simon Adetona Akindes
Athens, Ohio: Ohio University, Doctoral Thesis (1996), 260 pp.
"This PhD thesis, “theoretically informed by Giroux's concepts of border and critical pedagogy”, examines how indigenous publishers manage to give a voice to cultures in an environment characterized by conflicting interests mediated by the State. It aims to provide an understanding of “the int ... more
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Teams und Typen: Wege zu besserer Zusammenarbeit in Gruppen

Bonn: Friedrich-Ebert-Stiftung (FES) (1996), 80 pp.
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Los signos en la sociedad

Osvaldo Alfredo Dallera
Bogotá: PROA Asociación Latinoamericana de Comunicación Grupal; Instituto Misionero Hijas de San Pablo (1996), 53 pp.
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Literature d’enfance et de jeunesse en Côte-d’Ivoire: Structures de production et de distribution du livre pour enfants

Sié Konate
Paris: L'Harmattan (1996), 159 pp.
"Après plus de trente années d'indépendance, le continent africain est encore aujourd'hui à la recherche de sa propre identité. L'Afrique s'interroge sur son avenir culturel, économique et politique. Sur le plan culturel, la quasi-totalité des pays africains restent largement tributaires des ... more
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L’ édition scolaire dans les pays du Sud: Enjeux et perspectives

Jean-Claude Janssens, Jacques Lafarge (eds.)
Bordeaux: Agence de la Francophonie (ACCT), Ecole Internationale de la Francophonie (EIF) (1996), 62 pp.
"Dans le cadre des activités multilatérales menées par l'Agence de coopération culturelle et technique (ACCT) - désormais intégrée à l'Organisation internationale de la Francophonie - elle a apporté son soutien à l'élaboration de politiques nationales du livre, ainsi qu'à la production e ... more
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"Ediciones Abya-Yala" en Ecuador: ¿qué factores contribuyen al éxito de una editorial especializada?

Christoph Dietz
Information Bulletin (Catholic Media Council), issue 2 (1996), pp. 1-3
"Una de las editoriales más exitosas de Ecuador es "Ediciones Abya-Yala" (expresión cuna para referirse a América como "tierra en plena madurez"), una empresa especializada en etnología y antropología americanas. Hace veinte años, un misionero salesiano puso en marcha la iniciativa con una rev ... more
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Press Development in Nigeria: A Comparative Analysis

Christiana E. Best
Jos: Midland (1996), 126 pp. + annexes
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A Study of Book Marketing in Publishing Houses in Peninsular Malaysia: Contexts, Practices, Problems

Azizah Hamzah
Stirling: University of Stirling, Center for Publishing Studies, Doctoral Thesis (1996), xiii, 369 pp.
"The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous bo ... more
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Video Markets in Europe

Sequentia (European Audiovisual Observatory), volume 2, issue 6 (1996), 19 pp.
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Les cinémas d'Afrique noire: Le regard en question

Olivier Barlet
Paris: L'Harmattan (1996), 351 pp.
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VIII Festival de Cine de Viña del Mar, Chile 8 al 13 de Enero 1996

Viña del Mar: Festival de Cine (1996), 93 pp.
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Doing Media Research: An Introduction

Susanna Hornig Priest
Thousand Oaks; London; New Delhi: Sage (1996), xxviii, 265 pp.
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Lucky Red und Black Donald

Burladingen: Arbeitskreis Eine Welt, Comics (1996), 43 pp.
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La investigación de la comunicación en México: Sistematización documental 1986-1994

Raúl Fuentes Navarro
Universidad de Guadalajara; Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO) (1996), 451 pp.
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The Challenge of the Market: Privatization and Publishing in Africa

Philip G. Altbach (ed.)
Bellagio Publishing Network (1996), 114 pp.
"This collection of papers focuses on the transition from state to private sector publishing in Africa. Two overview evaluations draw attention to the fact that the road to privatization is not necessarily an easy one, and that there are costs as well as benefits involved. Four cases studies, from G ... more
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Retos de la cultura de la imagen a la pastoral de la iglesia en América Latina

Juan Guillermo Buenaventura A., Gabriel Jaime Pérez M., Fernando Ramírez M., Luis Ignacio Sierra Gutiérrez
Bogotá: Pontificia Universidad Javeriana (1996), 140 pp.
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Realización de los géneros televisivos

Jaime Barroso García
Madrid: Editorial Síntesis (1996), 583 pp.
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Ferne Länder - fremde Sitten: Analysen zum Filmwerk von Gordian Troeller

Christel Adick, Franz R. Stuke (eds.)
Frankfurt am Main: IKO Verlag für Interkulturelle Kommunikation (1996), 256 pp.