"Several Latin American countries have experienced the emergence of neopopulist politicians who eschew ties to traditional parties and orient their campaigns toward the atomized poor. This article examines the role of television in the electoral success of these politicians. Using survey data, I ass
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ess the impact of television exposure on vote choice in the 1989 election of Fernando Collor de Mello in Brazil, the 2000 election of Alberto Fujimori in Peru, and the 2001 election of Alejandro Toledo in Peru. These cases achieve variation on two predictors of media effects: the presence of a neopopulist outsider and biased television coverage of the campaign. Statistical analysis confirms our theoretical expectations of media effects in the first two elections (where coverage was biased) but not in the third. These findings suggest that bias is the more reliable predictor of television’s impact on Latin American presidential elections, rather than the presence of a neopopulist candidate." (Abstract)
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"This report, Audience Perceptions of Radio Programming in Afghanistan, is the result of qualitative research conducted to assess audience perceptions of 3 key radio stations in the cities of Kabul and Herat in June 2004. The stations are: Radio Afghanistan (the state broadcaster) Arman FM (Afghanis
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tan’s first commercial station) and Radio Herat (the state broadcaster). A total of 12 focus groups were conducted, split by age (18 – 29 and 30+) and gender. For each target station, 4 groups were held. Each group comprised 8 participants. The overall objective was to explore listening habits and audience preferences, particularly in terms of coverage of news and elections-related information, in order to inform the BBC WST project as it builds capacity within the Afghan media to play its part in the process of democratisation.
The research revealed a number of findings relating to general media consumption in Afghanistan: Listeners regularly switch between radio stations to listen to particular programming or presenters they like. Men and women listen at different times of the day, men more frequently in the early mornings and evenings, women during the day. Interactivity (such as phone-ins and letters) in programming appeals to listeners. Programmes that offer help and advice and have educational benefit are popular. Listeners dislike language that is overly formal and difficult but equally dislike language that is regarded as trivial or inappropriate. There are generational and gender differences in programme preferences, with younger audiences drawn especially by music programming. There is high awareness of programme names and presenter names." (Executive summary, page 2)
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"Wie vollzieht sich die Parteienkommunikation im chilenischen Wahlkampf? Dieser Frage geht die vorliegende Studie nach. Vor dem Hintergrund des politischen sowie publizistischen Systems wird gezeigt, wie die politischen Akteure für sich und ihre politischen Ziele während des Wahlkampfes werben. Un
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ter Zuhilfenahme vor Ort geführter Experteninterviews liefert die Untersuchung systematisierte Befunde insbesondere zum Medien- und Ereignismanagement der Parteien im Rahmen einer voranschreitenden Modernisierung der politischen PR. Zunehmend entdecken die politischen Akteure auch in Chile das Fernsehen als vermeintlich wirksamstes Wahlkampfmedium. In Form einer Sequenzanalyse werden daher beispielhaft die im Rahmen der Fernsehwahlwerbung im Free-TV ausgestrahlten Parteienspots des 1997er Parlamentswahlkampfes auf Strukturen und Inhalte sowie verwendeten Kommunikationsstrategien hin analysiert." (Verlagsbeschreibung)
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