"O Manual Prático de Assessoria de Imprensa é um instrumento de apoio ao ensino e à aprendizagem desta área e visa dotar os leitores de competências práticas essenciais de assessoria de imprensa. Mais do que refletir teoricamente sobre os seus fundamentos ou situá-la no seu contexto históric
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o, pretende, de forma acessível, descrever a Assessoria de Impresa, a rotina profissional dos assessores, e as suas dificuldades empíricas no exercício da profissão. O seu objetivo é ser um livro de consulta rápida que dê respostas concretas aos desafios quotidianos da profissão e ajude estudantes e profissionais – com vista ao seu sucesso – a melhor usar o acervo de ferramentas da assessoria de imprensa – desde o comunicado passando pela conferência de imprensa até ao clipping. Agente propulsor de negócios e informação, a Assessoria de Imprensa é uma área estratégica da comunicação que encontra nestas páginas um manual para o seu exercício. Este livro divide-se entre uma parte teórica e uma parte empírica: a primeira, situando historicamente a assessoria de imprensa, caracterizando-a e descrevendo a atividade diária do assessor; a segunda, concentrando-se nas diversas ferramentas à disposição do assessor e que o ensinam (ou relembram) a escrever comunicados de imprensa, a fazer o follow-up ou a compor press kits eficazes. Nesta segunda parte, presta-se atenção à preparação para entrevistas, bem como à assessoria de imprensa digital, não esquecendo a dimensão ética da profissão e as dificuldades prosaicas inerentes ao seu desempenho." (Introdução, página 20)
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"En este libro de Televisión América Latina (TAL), aunque tendremos a las audiencias como mantra del imaginar y pensar, nos concentramos en el concepto y la producción de las televisoras públicas Latam. Por eso, enfatizamos en las mutaciones de sus formatos, narrativas, estéticas y modos de pro
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ducción e interpe lación. Aquí queremos pensar, imaginar, experimentar y ensayar sobre los modos de enunciar, narrar y contar la televisión, pero con un foco: lo público y lo latinoamericano." (Página 13)
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"Seit 2016 bietet das öffentlich-rechtliche Content-Netzwerk 'funk' konfektionierte Inhalte für die junge Zielgruppe. Bekanntheit und Reichweite des öffentlich-rechtlichen ContentNetzwerks nehmen seitdem stetig zu. YouTube und Instagram wurden 2021 als Primärplattformen bespielt, da sie von 14-
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bis 29-Jährigen am intensivsten genutzt werden. Bei der Nutzung der funk-Angebote zeigten sich plattformbezogene Unterschiede bei inhaltlichen Präferenzen und Interaktion." (Kurz und knapp, Seite 364)
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"Pensar la relevancia de la televisión hoy significa abordar los desafíos democráticos que ella enfrenta respecto a las coyunturas políticas, el contexto de convergencia mediática, el papel de los medios públicos y los procesos de innovación y ruptura en la ficción y en los géneros informat
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ivos. Todo esto en contextos complejos de polarización política, agudas crisis sociales y presiones a favor del replanteamiento del modelo neoliberal y de sus exclusiones e inequidades. En Los desafíos a las televisiones en América Latina dieciséis especialistas de distintos países del continente estudian el panorama actual y algunos procesos y experiencias en Argentina, Brasil, Chile, Colombia y México. Este libro busca estimular el debate y el desarrollo de estudios críticos sobre la televisión y el ecosistema mediático en su relación con las culturas políticas, las políticas públicas y la in-novación en temas, narrativas y formatos, asumiendo los retos como oportunidades de cambios de rumbo y creación de nuevos derroteros para la producción, circulación y recepción crítica del medio televisivo." (Cubierta del libro)
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"This book examines the professional activity of public television journalists in Poland operating in the still unstable system of a post-communist state, to demonstrate how the media can work in the public interest to strengthen democracy. Drawing on in-depth interviews with Telewizja Polska (TVP)
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journalists, the author shows how public television in Poland has become highly politicised and commercialised, and must defend against constant attacks on its autonomy. She draws parallels with the media systems in Hungary and the Czech Republic to analyse potential legal solutions and to highlight how Poland's journalists are subject to influences from the political class as well as from the market; a situation brought about by flawed legislation, the absence of a political culture, an inefficient internal regulating process, and lack of suitable training for the journalists themselves." (Publisher description)
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"The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and delibe
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rated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions." (Publisher description)
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"This book critically explores how meanings of ‘independence’ are constructed and reconfigured by public service broadcasters in the global south, with a particular focus on the South African Broadcasting Corporation (SABC). Blessed Ngwenya questions the institutional, political economy and worl
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d systems paradigms born out of coloniality which continue to influence broadcasting and media in the global south, and instead presents a radical local understanding of freedom in the present day. The author draws on detailed empirical interviews with members of staff from across the SABC, including board members, senior management, and journalists, offering an intimate insight into how the participants themselves perceive, understand, and deal with the issues and problems they face in relation to independence. Framed by a rich analysis of the historical context, this book provides readers with the theoretical and empirical toolkit needed to place the everyday experiences and needs of their subjects first, and to ultimately arrive at an accurate understanding of independence in its several senses." (Publisher description)
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"Public service journalism draws its legitimacy from a strong connection with the public. The EBU News Report 2021-22 highlights how today’s public service media organisations go about building and strengthening this connection while dealing with a variety of challenges. In three parts and 16 case
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studies it discusses, first, the political and economic pressures under which public service media are operating, second, new and innovative ways of connecting with audiences, and third, approaches newsroom leaders can take to tackle challenges they encounter in their daily operations. The report is solution-oriented and provides ideas on how to move forward. It is based on more than 40 interviews with media leaders, experts, and academics from the public service media community and beyond and draws on the latest research." (Executive summary)
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"En République démocratique du Congo (RDC), pays d'Afrique centrale qui essaie de sortir de plus de deux décennies des violences meurtrières (RFI, 2004), Radio Okapi est née sous la mission onusienne en vue d'appuyer le processus de pacification. Elle s'est pour cela définie comme la " radio d
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e la paix ", autrement dit, en tant que service public, avec à la clé l'appui à la stabilisation de la situation sécuritaire et à la démocratisation des institutions publiques. Ainsi, la radio onusienne a déployé un modèle éditorial qui est en fait un modèle de service public dans un contexte où les médias nationaux et locaux de référence présentent une programmation qui ne semble pas assez ressortir ces besoins communautaires." (Résumé)
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"This book presents the collectively authored Public Service Media and Public Service Internet Manifesto and accompanying materials. The Internet and the media landscape are broken. The dominant commercial Internet platforms endanger democracy. They have created a communications landscape overwhelme
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d by surveillance, advertising, fake news, hate speech, conspiracy theories, and algorithmic politics. Commercial Internet platforms have harmed citizens, users, everyday life, and society. Democracy and digital democracy require Public Service Media. A democracy-enhancing Internet requires Public Service Media becoming Public Service Internet platforms – an Internet of the public, by the public, and for the public; an Internet that advances instead of threatens democracy and the public sphere. The Public Service Internet is based on Internet platforms operated by a variety of Public Service Media, taking the public service remit into the digital age. The Public Service Internet provides opportunities for public debate, participation, and the advancement of social cohesion. Accompanying the Manifesto are materials that informed its creation: Christian Fuchs’ report of the results of the Public Service Media/Internet Survey, the written version of Graham Murdock’s online talk on public service media today, and a summary of an ecomitee.com discussion of the Manifesto’s foundations." (www.uwestminsterpress.co.uk)
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"This study examines whether and how public media systems contribute to the health of democracies in 33 countries in Europe, Africa, Asia, North America, the Middle East, Latin America, and South America. We gather national economic data and public media funding levels, audience shares, and regulato
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ry data, primarily for 2018 and 2019 but in some cases earlier, due to lack of available data. We then assess correlations with strength of democracy indices and extend Hallin and Mancini's typology of North American and European media systems through hierarchical cluster analysis of these 33 countries. We find five models of public media systems around the world, ranging from “state-administered” systems with low levels of independence (Botswana and Tunisia) to systems aligning with Hallin and Mancini's “Democratic Corporatist” model, with strong and secure (multiyear) funding, large audience shares, and strong regulatory protection for their independence. In between, we identify three mixed models: a “Liberal-Pluralist” model, a “Direct Funding” model, and a “Commercial–Public” model. Correlations and cluster analyses show that high levels of secure funding for public media systems and strong structural protections for the political and economic independence of those systems are consistently and positively correlated with healthy democracies." (Abstract)
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"Fruit de la coopération bilatérale entre la République arabe libyenne et la République de Guinée, la Télévision nationale est née le 14 mai 1977. À cette époque, le petit écran était encore un luxe que beaucoup de pays africains n’arrivaient pas à s’offrir. La coopération multilat
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érale accompagne depuis notre média audiovisuel public, qui est devenu un puissant moyen de communication de masse. Aux côtés du Gouvernement guinéen, la République fédérale d’Allemagne, la France, le Japon, la République populaire de Chine et l’Union européenne, entre autres partenaires, ont aidé la télévision guinéenne à traverser le temps pendant ses quarante premières années. En dépit de ce long parcours, force est de reconnaître qu’il reste encore beaucoup de défis majeurs à relever." (Dos de couverture)
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"This book investigates public service broadcasting (PSB) models in post-authoritarian regimes, and offers a critical inspection of the development of a Western European-originated PSB system in Asian transitional societies, in particular in Indonesia since the 1990's. Placing the case of Indonesia'
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s PSB within the context of global media liberalization, this book traces the development of public service broadcasting in post-authoritarian societies, including the arrival of neoliberal policy and the growth of media oligarchs that favour free market media systems over public interest media systems. The book argues that Western European PSB models or 'BBC-like' models have travelled to new democracies, and that autocratic legacies embedded in former state-owned radio and television broadcasters have resisted pro-democratic media pressures. As such, similar to new PSBs in other post-colonial, transitional and global south regimes, such as in Arab states or Bangladesh, this book demonstrates that the adoption of PSB in Indonesia has not reflected the ideal PSB project initially envisaged by media advocates but was flawed in both media policy and governance. It explores the history of broadcast governance in authoritarian Indonesia, and considers how Western European PSB or 'British Broadcasting Corporation/BBC-like' models have travelled - somewhat uneasily - to new democracies, but also how autocratic legacies embedded in former state-owned radio and television channels have resisted external parties of pro-democratic media systems." (Publisher description)
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"À l’heure où les fractures sociales s’aggravent dans le pays, cet ouvrage examine le lien entre la volonté politique de bâtir une nation, socle du vivre ensemble dans une société marquée par la pluralité des appartenances, et la définition du rôle social des médias – ici la premiè
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re chaîne de télévision publique. En s’appuyant sur une approche institutionnelle des moyens de communication, croisée avec une analyse socio-sémiotique, l’auteur écrit la socio-histoire de cette télévision en la situant comme un instrument d’État chargé d’étatiser la société et d’oeuvrer à l’avènement d’une nation. Puis il analyse, à travers les journaux télévisés diffusés en 2014, les référents nationaux, les modes de figuration des dirigeants de l’État, des acteurs politiques. L’auteur dresse enfin le profil des producteurs de contenus, s’interrogeant sur leurs perceptions en tant que médiateurs dans une nation en construction. Un livre qui vient à point nommé pour comprendre au Gabon cette relation stratégique et complexe entre médias et construction de la communauté nationale." (Dos de couverture)
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