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The Role of Media Assistance in the Establishment of Public Service Broadcasting in Serbia

Davor Marko

International Journal of Digital Television, volume 6, issue 3 (2015), pp. 293-309

"This article investigates the extent to which Serbian media institutions that have been initiated and supported through media assistance programmes have actually reached a level of sustainability and functionality. Analysing the establishment and transformation of public service broadcasters in Ser ... more

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Principios y “buenas prácticas” para los medios públicos en América Latina

Martín Becerra, Silvio Waisbord

Montevideo: UNESCO (2015), 23 pp.

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Media Control, Colonialism and the Making of an Authoritarian Postcolonial African State: The Case of Botswana

Sethunya Tshepho Mosime

African Journalism Studies, volume 36, issue 2 (2015), pp. 45-58

"Observing the emergence of public service broadcasting on the eve of colonialism in Botswana (early 60s to early 2000s), the central thesis of the article is that the roots of control of the media in contemporary Botswana can be traced to British anxieties about the possibility of a nationalist rev ... more

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Good Practice in EU Public Service Media and Contemporary Practice in Jordan

Naomi Sakr

UNESCO (2015), 42 pp.

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Radio Centrafrique: Institutional and Technical Assessment

Internews; USAID (2014), 10 pp.

"Radio Centrafrique was established in 1958. In its roles as the nation’s public broadcaster, it is run like a state media. However, since 2013, Radio Centrafrique has tried to preserve a neutral tone and its focus on public interest information. However, its status within the Ministry of Communic ... more

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Mobile Phones and Participatory Communication for Poverty Eradication on Public Service Broadcasting: The Case of Tanzania Broadcasting Corporation (TBC)

Amani K. Millanga

Mobile Media & Communication, volume 2, issue 3 (2014), pp. 281-297

"In this article it is argued that members of audience from different parts of Tanzania use mobile phones to participate in dialogue taking place on national radio (TBC-TAIFA) and/or national television (TBC1), and share their knowledge and lived experiences with the national audience as if they liv ... more

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In the Service of the Public: Functions and Transformation of Media in Developing Countries
Deep Insights

Jan Lublinski, Petra Berner, Merjam Wakili (eds.)

Bonn: Deutsche Welle DW Akademie (2014), 300 pp.

"This study constitutes the attempt to draw some initial conclusions from the work conducted by DW Akademie and other media development organizations in the past. It aims at a better understanding of which public service functions former state broadcasters can provide at all and which approaches of ... media development actors have proved to be successful. Reforming of state mouthpieces into public service media can indeed be achieved. This is one of the most important findings of this study. DW Akademie researchers here present examples of media outlets that fulfill their public service remit of creating a public sphere and supporting integration to a substantial degree. Even among the success stories, not all the media outlets studied here have adopted a public service ethos to its full extent. Their work, however, improved considerably. In assisting reform, media development actors were thus able to enhance the public’s freedom of expression as well as its access to information – two basic human rights we see as important prerequisites for peace and democracy. On the other hand, this study shows how difficult and complex transformation is. State media are often highly politicized. Successful transformation, therefore, requires support of a lot of different actors: the political elite, civil society, the management of the broadcaster, its staff, and last but certainly not least, the public as a whole. It is vital that media development actors identify windows of opportunity and profit from them in order to propel change forward. At the same time, this study demonstrates that media development organizations have to think beyond their traditional fields of expertise: capacity development and newsroom consultancy. A much broader approach is needed if substantial and sustainable development is to be achieved. DW Akademie is currently implementing a new, more complex strategy for successful media development cooperation that takes this into account. Political and legal frameworks have become a strategic area of activity. Other equally important areas comprise qualifications, professionalism, and economic sustainability of the media sector, participation in society, and digital change. With regard to public broadcasting, political and legal frameworks are especially important in order to ensure editorial independence of former state broadcasters. Furthermore, media development actors have to engage more in organizational development. Therefore, at the end of this study, we dedicate a whole chapter to this question. This study of selected media outlets from twelve countries does not attempt to provide a final answer to the question of successful public service transformation. It aims at giving an overview of what has been achieved in practical work in this field in the course of the past years. More research is needed to understand which steps of reform are needed for a genuine transformation that is sustainable in the long term. The media are undergoing crucial developments. Digital change, convergence, and social media have increased pluralism of opinion substantially in many parts of the world. At the same time, the media face new challenges with respect to their economic sustainability. The notion of public service media that offer a model for providing journalistic quality without financial dependence deserves further thought." (Preface) more

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The Failure of a Success Story: Reforming Georgia’s Public Service Broadcaster

Marek Bekerman

Global Media Journal - German Edition, volume 4, issue 2 (2014), 22 pp.

"The Georgian public service broadcaster has been unable to develop into an autonomous and independent media organisation in spite of all the legal and institutional safeguards. It has been a victim of intense political manipulation and interference throughout its existence, and most domestic and ex ... more

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Windows of Opportunity: The Transformation of State Media to Public Service Media in Kyrgyzstan, Mongolia, Moldova and Serbia

Jan Lublinski, Erik Albrecht, Petra Berner, Laura Schneider, Merjam Wakili, Jackie Wilson

Global Media Journal - German Edition, volume 4, issue 2 (2014), 30 pp.

"The transformation of state media to public service media (PSM) is one of the most ambitious endeavors in the field of media development. Not many efforts to free the national media from government control have succeeded in the past decades. In this paper the comparatively promising cases of Kyrgyz ... more

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Television in Botswana: Development and Policy Perspectives

Seamogano Mosanako

Brisbane: University of Queensland, Doctoral Thesis (2014), 293 pp.

"A national television service, Botswana Television (Btv) was introduced in 2000 by the Botswana Government. However, Btv’s role in national development has received limited research attention. This study examines the role of television in national development in Botswana. In addition, the study e ... xplores the factors that influence the performance of television in a developing country context, with a view to suggest issues for consideration in media policy in Botswana to improve the performance of the Btv [...] The study illustrates that the role of television in national development in Botswana is mostly consistent with the role of the media advocated by the modernisation theory of development communication. The roles of Btv in this regard are education, information, entertainment and dissemination of government information. Most research participants in this study shared a common understanding that Btv should be a medium for diffusing development ideas initiated by the Botswana Government, for possible adoption by the public. Other roles of Btv relate to countering the dominance of neighbouring South Africa media content in Botswana, as well as contributing to Botswana’s economic diversification through advertising. The positive factors that validate the applicability of modernisation theory in the analysis of Btv include planning for the introduction of the service, improved transmission signal access, diverse programs that have been aimed at addressing developmental issues such as health, education and agriculture, and the use of the national language. Nonetheless, Btv audiences complained about limited cultural content on the channel. A political economy analysis of the factors influencing the performance of Btv revealed that the absence of a formal media policy framework has exacerbated the political and economic pressures facing Btv, such as state control and limited funding. This study therefore proposes that there is a need for the Botswana Government to introduce appropriate media policy with more emphasis on issues relating to its broadcasting model, objectives, funding, and programming with a view to strengthening and positioning Btv to realise its full potential in contributing to national development in Botswana." (Abstract, page 2-3) more

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La comunicación pública como espectáculo: Relatos de la Argentina del siglo XXI

Adriana Amado (ed.)

Buenos Aires: Konrad-Adenauer-Stiftung (KAS); Centro para la Información Ciudadana (infociudadana) (2014), 385 pp.

"En una minuciosa investigación, se realiza un recorrido a través de la comunicación de gobierno de los últimos tres mandatos presidenciales y se indaga en las particularidades de un aparato comunicacional sin precedentes en la historia de la República Argentina, en el que los gobiernos de Nés ... more

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The Concept of Public Service Broadcasting in a Changing Africa: A Tanzanian Experience

Amani Millanga

Journal of African Media Studies, volume 6, issue 1 (2014), pp. 7-25

"The central argument in this article is that the concept of public service broadcasting (PSB) in ‘a changing Africa’ has been changing, reflecting the changes in political, economic and sociocultural sceneries in Africa. Thus, from a Tanzanian experience, this article is an overview of the conc ... more

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Looking for Shortcuts? Assistance to – and Development of – Public Service Broadcasting in Bosnia-Herzegovina, Serbia, Kosovo, Macedonia, and Albania

Mark Thompson

Sarajevo: Analitika – Center for Social Research (2013), 31 pp.

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Promesses et désespoirs d'un service public: La Radiodiffusion Télévision Sénégalaise

Kadialy Diakhité

Paris: L'Harmattan (2013), 320 pp.

"La Radiotélévision sénégalaise (RTS) est en retard sur l’évolution politique du peuple et de l’Administration qui ont réussi deux alternances pacifi ques à la tête de l’État. Elle reste la chasse gardée des pouvoirs successifs qui en ont toujours fait un instrument de propagande à ... more

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The Consolidation Challenge: Strengthening the Independence of Media Institutions in Kosovo

Naser Miftari

Prishtina: Democracy for Development (D4D) (2013), 24 pp.

"This policy brief builds upon the findings of a research report that looked specifically on the ways in which three media institutions - Independent Media Commission (IMC); Radio Television of Kosovo (RTK) and the Press Council of Kosovo (PCK) – established in the aftermath of conflict with consi ... more

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Medien und Öffentlichkeit im Demokratisierungsprozess in Afghanistan: Die Transformation des Staatssenders Radio Television Afghanistan in einen öffentlichen Sender

Merjam Wakili

Berlin; Münster: Lit (2013), 365 pp.

"Der Fokus ist auf die angestrebte Umwandlung des Staatssenders Radio Television Afghanistan in einen öffentlichen Sender gerichtet. In Experteninterviews mit Vertretern dreier relevanter Akteursgruppen und einer schriftlichen Rezipientenbefragung wurde unter anderem herausgefunden, dass RTA eine h ... more

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Mali

Baba Djourté

Eileen Manka Tabuwe; Hendrik Bussiek (eds.)

Dakar; Johannesburg: Open Society Initiative for West Africa (OSIWA); Africa Governance Monitoring and Advocacy Project (AfriMAP); Open Society Media Program (OSMP) (2013), xi, 96 pp.

"There are over 250 radio stations in Mali, and two TV stations that serve a population of 16 million, of whom one of every five own a TV set. The author argues that Mali’s state broadcaster ORTM must use the opportunity of a new political dispensation and usher in urgent reforms if its rich histo ... more