"In a Randomised Control Trial (RCT) different units are randomly assigned to separate groups. One group receives a development intervention and the other does not. Changes in the two groups over time are then compared to accurately measure the effect of the intervention. RCTs have been much debated
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over the past 10 years. Some see them as the ‘gold standard’ for impact assessment." (Introduction)
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"Surveys and questionnaires are designed to collect and record information from multiple people, groups or organisations in a consistent way. Surveys and questionnaires can be used on their own as data collection tools. They are also an essential part of some more complex data collection and analysi
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s methodologies. They can be used at any time within a project or programme cycle." (Introduction)
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"Photography and video can be used as data collection methods. They can also be used to help analyse or communicate information. Photography and video can be used as monitoring and evaluation tools on their own, or in combination with other methodologies. They can both be applied as participatory te
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chniques that seek to empower communities." (Introduction)
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"Sometimes, information is used for planning, monitoring or evaluation that has previously been collected by other people or organisations for their own purposes. This is known as secondary data. There are many potential sources of secondary data. Secondary data can be used at any stage of a project
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or programme cycle." (Introduction)
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"Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. They are used to find out the perceptions and attitudes of a defined group of people. Focus group discussions can be applied at any stage of the pr
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oject or programme cycle from design through to evaluation." (Introduction)
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"Interviews are routinely carried out when projects and programmes are planned, monitored or evaluated. Interviews may be carried out face-to-face or through remote media. They may be carried out with individuals or groups. They may be unstructured, semi-structured or structured. And they may be inf
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ormal or formal. Different types of interviews are appropriate in different circumstances." (Introduction)
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"The effectiveness of any measures taken to address the problems of journalism safety ultimately depends on our ability to understand the complex nature and dynamics of risk to journalists. Mapping the scale of the problem through the systematic collection of data on threats over time is therefore a
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crucial step toward establishing an empirical evidence base that can serve to tailor interventions aimed at safeguarding journalists and their work. Doing so requires us to examine the occurrence of a wide range of threats to a diverse community of journalists within a varied set of hostile environments. Importantly, it challenges us to explore how the multidimensional nature of risk to journalists should be measured." (Abstract)
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"Video Ethnography in Practice is a brief guide for students in the social disciplines who are required to produce an ethnographic video, the most significant new methodological technique in 21st century social analysis. The authors, both accomplished videographers, cover the basic techniques of cre
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ating a video that documents human culture and behavior with true stories of the process of videography throughout. This text shows how new technologies like smart phones, widely available video editing software, and YouTube, have turned video ethnography into something that is within reach of students in a conventional course framework." (Publisher description)
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"Qualitative Comparative Analysis (QCA) is a methodology that enables the analysis of multiple cases in complex situations. It can help explain why change happens in some cases but not others. QCA is designed for use with an intermediate number of cases, typically between 10 and 50. It can be used i
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n situations where there are too few cases to apply conventional statistical analysis." (Introduction)
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"Patrick Rössler führt Schritt für Schritt und anhand einer Beispielstudie in das Handwerk der quantitativ-standardisierten Inhaltsanalyse ein. Ein Muster-Codebuch mit entsprechenden Kategorien dient dabei als Prototyp für eigene Untersuchungen. Die dritte Auflage wurde grundlegend überarbeitet
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und um Kapitel zur automatisierten Inhaltsanalyse sowie zur Forschungsethik erweitert. Das im Buch genannte Codebuch ist im Online-Shop unter Zusatzmaterial verfügbar." (Verlagsbeschreibung)
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"Sampling is a process that enables information to be collected from a small number of individuals or organisations within a project or programme, and then used to draw conclusions about a wider population. There are many different sampling methods. Quantitative analysis tends to require large, rand
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om samples. Qualitative analysis usually relies more on smaller, purposefully chosen samples." (Introduction)
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"Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by co
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mmonplace but problematic comparisons of time spent on television viewing and on Internet use, in which it is widely believed that children are deserting ‘television’ for ‘the Internet’. Although it is already well known that television content can be viewed on Internetenabled devices such as tablets, smartphones and laptop computers while Internet content and services can be accessed via Internet-enabled television sets, such viewing cannot be measured satisfactorily at present. While no doubt measurement techniques will continue to improve in accuracy, this article suggests that such measurement difficulties matter at a time when children’s public service broadcasting provision is falling and further threatened." (Abstract)
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"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We
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itere Teile setzen sich mit der Aufzeichnung und Auswertung qualitativer Daten auseinander. In der völlig überarbeiteten und erweiterten Neuauflage wird auf aktuelle Entwicklungen eingegangen: So werden Methoden wie mobile Online-Befragungen und Analysen von Websites in ihrer forschungspraktischen Relevanz erläutert." (Verlagsbeschreibung)
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"This report described a pilot study using the VOTO Interactive Voice Response (IVR) platform to 1) distribute content and 2) collect quantitative and qualitative monitoring and evaluation data regarding a media program in Rwanda. In addition to showing that the VOTO system worked well as a distribu
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tion tool (though expensive) – our findings suggest great potential for the use of IVR as an M&E tool. Unfortunately, we cannot recommend a particular system as yet having the capacity to offer an efficient and cost-effective system for NGOs looking to collect qualitative and quantitative data cheaply and accurately." (Discussion, page 13)
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"This is a study of the introduction to Israel of a technology for measuring television audiences, the 'People Meter' (PM), focusing on its political aspects. It links the new practice to the history of the state, precisely to the emergence of the neoliberal state, which brought about a new relation
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to numbers, using an increased quantity of statistics for the regulation of economic sectors. In Israel, the state, in both its old (government ministers, administrators, state-owned/public channels) and new (regulatory bodies) guises, has been deeply involved in audience measurement. Next, the study situates the history of audience measurement in a global context, examining the ways in which both public actors, and private actors associated with international marketing groups have domesticated a new mode of regulation for audience measurement - the Joint Industry Committee (JIC), and the new 'state-of-the-art' technology - the PM. Third, it considers the political role played by audience figures in the fight over the representation of the public and of specific minorities in the public sphere: the Arab minority in Israel, the Palestinians and the settlers in the occupied territories, the Jewish minorities from the former Soviet Union (FSU) and from Ethiopia." (Abstract)
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"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and
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taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners." (Publisher description)
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