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Media Research Methods: Audiences, Institutions, Texts
Key Guides
London: Palgrave Macmillan, 2nd ed. (2018), xiv, 385 pp.
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be
...
Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
...
For the Attention of African Media Scholars: An Introduction to Critical Discourse Analysis
In: The Palgrave Handbook of Media and Communication Research in Africa
Cham: Palgrave Macmillan (2018), pp. 465-482
"What this chapter does is to see critical disourse analysis (CDA) as a method of critical enquiry in communication research that is beyond traditional academic analysis. The chapter looks at CDA as a Western-originated paradigm of social enquiry with a difference. As I will discuss in subsequent se
...
Digital Stories as Data
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
Qualitative Communication Research Methods
Los Angeles et al.: Sage, 4th ed. (2018), xix, 494 pp.
"Qualitative Communication Research Methods introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions
...
European Video Measurement Matrix: A Robust View of Industry Metrics
FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.
"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
...
A Guide to Conducting Research in Emerging Markets
GeoPoll (2018), 31 pp.
"This free, 30-page report from GeoPoll is an in-depth guide to methods of market research and best practices for conducting survey research in hard to reach areas of the world. GeoPoll experts share knowledge gained through years of engaging consumers in emerging markets across the world, with spec
...
Qualitative Medienfoschung: Ein Handbuch
Konstanz: UVK, 2nd ed. (2017), 642 pp.
"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We
...
Interviews
INTRAC (2017), 4 pp.
"Interviews are routinely carried out when projects and programmes are planned, monitored or evaluated. Interviews may be carried out face-to-face or through remote media. They may be carried out with individuals or groups. They may be unstructured, semi-structured or structured. And they may be inf
...
"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental prin
...
Manuel d'observation des médias pendant la période électorale: Un guide d'observation à l'attention des médias et des missions d'observation électorales
Arcata, Calif.: Internews (2017), 131 pp.
"Ce manuel a pour but d’accompagner les missions d’observation électorale dans leur mission de surveillance des contenus médiatiques et des discours politiques, la qualité du discours des acteurs politiques et le comportement des médias dans une période clé de la vie démocratique. Il donn
...
The Sage Handbook of Social Media Research Methods
London: Sage (2017), 709 pp.
"The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on spec
...
Inhaltsanalyse: Theorie und Praxis
Konstanz: UVK, 9., überarb. Aufl. (2017), 295 pp.
"Dieses seit Jahren bewährte Lehrbuch ist eine theoretisch fundierte Anleitung zur praktischen Durchführung von Inhaltsanalysen. Neben der Beschreibung von konventionellen Verfahren entwickelt Werner Früh eine „integrative Inhaltsanalyse“, die eine analytisch-deduktive mit einer interpretativ
...
Site internet: Audit et stratégie
Bruxelles: De Boeck (2017), 208 pp.
"Ideally, a survey should gather data on every single person in the target population. For example, a survey about learning outcomes at a small school could track the test scores of every student. Collecting data on everyone in the target population is the best case scenario, since it ensures that e
...
Qualitative Comparative Analysis
INTRAC (2017), 5 pp.
"Qualitative Comparative Analysis (QCA) is a methodology that enables the analysis of multiple cases in complex situations. It can help explain why change happens in some cases but not others. QCA is designed for use with an intermediate number of cases, typically between 10 and 50. It can be used i
...
Conducting Mobile Surveys Responsibly
Rome: World Food Programme (WFP) (2017), 22 pp.
Integrative Framing Analysis: Framing Health Through Words and Visuals
London: Routledge (2017), x, 170 pp.
"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then
...
Surveys and Questionnaires
INTRAC (2017), 5 pp.
"Surveys and questionnaires are designed to collect and record information from multiple people, groups or organisations in a consistent way. Surveys and questionnaires can be used on their own as data collection tools. They are also an essential part of some more complex data collection and analysi
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Die Beobachtung als Methode in der Kommunikations- und Medienwissenschaft
Konstanz: UVK, 2., völlig überarb. Aufl. (2017), 168 pp.
