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Journals
Output Type
Hearing Community Radio Listeners: A Storytelling Approach for Community Media Audience Research
Participations: Journal of Audience & Reception Studies, volume 12, issue 2 (2015), pp. 121-146
"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
...
ICTs for Monitoring and Evaluation of Peacebuilding Programmes
Search for Common Ground (2014), 43 pp.
"The paper focuses on exploring the application of the following ICTs: mobile technology, social media, big data, the digitization of surveys, and tools to better visualize data. Each section outlines a series of resources and some advantages and drawbacks to utilizing the new technology for M&E pur
...
Television Audiences Across the World: Deconstructing the Ratings Machine
Basingstoke; New York: Palgrave Macmillan (2014), xiv, 274 pp.
Der Fragebogen in der Sozialforschung
Konstanz; München: UVK (2014), 322 pp.
"Wie sieht ein guter Fragebogen in der Sozialforschung aus? Thomas Petersen kennt aus seiner Praxis als Projektleiter am Institut für Demoskopie in Allensbach alle Anforderungen, aber auch die Tücken. Ausführlich geht er auf Fragetypen und -techniken, Fragebogenlogik und -sprache sowie auf die Dr
...
Ratings Analysis: Audience Measurement and Analytics
Key Guides
New York; London: Routledge, 4th ed. (2014), xvi, 328 pp.
"This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience researchin recent years, Ratin
...
Content Analysis: Measuring the Success of Journalism Capacity Building
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
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Handbuch Online-Forschung: Sozialwissenschaftliche Datengewinnung und -auswertung in digitalen Netzen
Köln: Herbert von Halem Verlag (2014), 588 pp.
"Das Feld der Online-Forschung befindet sich im dynamischen Wandel. Die Weiterentwicklung der Analysemethoden, neue Auswertungsinstrumente und die wissenschaftliche Untersuchung des Social Web haben das Forschungsfeld verändert. Das Handbuch Online-Forschung bietet einen gut verständlichen Überbl
...
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Chichester, West Sussex: Wiley (2014), xiii, 295 pp.
Fragebogen: Ein Arbeitsbuch
Wiesbaden: Springer VS, 4. Aufl. (2014), 210 pp.
"Dieses Buch ist ein „Praxisbuch“ im wahrsten Sinne des Wortes. Es soll Forscherinnen und Forschern, die sich bei ihrer empirischen Forschungsarbeit sozialwissenschaftlicher Befragungen bedienen wollen, Hilfestellung geben bei der Entwicklung ihrer Fragebogen, ganz konkret und im Detail. In dem
...
Do-It-Yourself Audience Research on a Shoestring
In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin: Plural Media Services; Media in Cooperation and Transition (MiCT) (2014), pp. 86-103
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better
...
Participatory Visual and Digital Methods
London, New York: Routledge (2013), 227 pp.
"Gubrium and Harper describe how visual and digital methodologies can contribute to a participatory, public-engaged ethnography. These methods can change the traditional relationship between academic researchers and the community, building one that is more accessible, inclusive, and visually appeali
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Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft
Wiesbaden: Springer VS (2013), 397 pp.
Research Methods for Memory Studies
Edinburgh: Edinburgh University Press (2013), vi, 256 pp.
"This guide provides students and researchers with a clear set of outlines and discussions of particular methods of research in memory studies. It offers not only expert appraisals of a range of techniques, approaches and perspectives in memory studies, but also focuses on key questions of methodolo
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Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques
New York: Routledge, paperback ed. (2013), xxi, 583 pp.
Participatory Action Research: Theory and Methods for Engaged Inquiry
Abingdon, Oxon; New York: Routledge (2013), xxi, 469 pp.
"In this book, the authors propose innovative strategies for engaged inquiry building on insights from many disciplines and lessons from the history of Participatory Action Research (PAR), including French psychosociology. The ongoing evolution of PAR has had a lasting legacy in fields ranging from
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Metodologías de investigación en comunicación: Perspectivas transformadoras en la práctica investigativa
Quito: CIESPAL (2013), 439 pp.
"El libro Metodologías de Investigación en Comunicación, producido por el Grupo de Investigación PROCESSOCOM-CNPq-UNISINOS (Brasil) en colaboración con la Red AMLAT, reúne un conjunto de textos teórico-metodológicos que desarrolla sus argumentos a partir de proyectos realizados en el context
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Participatory Evaluation of Information Projects, Products and Services for Organisational Learning and Impact
Wageningen: Centre for Agricultural and Rural Cooperation (CTA) (2013), 56 pp.
"This book has been written largely as a result of the success of the Smart Toolkit for Evaluating Information Projects, Products and Services (2010) and in response to suggestions made by stakeholders to produce a compact primer. For many, the Smart Toolkit represents a major work that, despite its
...
Monitoring and Evaluation of Peacebuilding: The Role of New Media
Geneva Peacebuilding Platform (2013), 38 pp.
"Overall, this paper finds that peacebuilding practitioners have much to learn in terms of new media use from their humanitarian and development colleagues. New media is increasingly and often successfully used for needs assessments and beneficiary communication but only very few examples exist in w
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