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"This ESOMAR/GRBN Guideline for Online Research has a global focus and explains how to apply some of the fundamental principles of market, social and opinion research in the context of the current legal frameworks and regulatory environments around the world. Thus, this document is a statement of pr
...
Participatory Visual Research with Subsistence Farmers in Papua New Guinea
Development in Practice, volume 25, issue 7 (2015), pp. 997-1010
"This article discusses the trial of visual research methods in a socio-economic research and development project with women subsistence farmers and their families in two regions of Papua New Guinea. It reports on the benefits and challenges of three visual research methods (drawing, participatory p
...
Qualitative Research for Development: A Guide for Practitioners
Warwickshire: Practical Action Publishing (2015), xv, 207 pp.
Qualitative Inhaltsanalyse: Grundlagen und Techniken
Weinheim; Basel: Beltz, 12., überarb. Aufl. (2015), 152 pp.
"Viele Ansätze der »Qualitativen Sozialforschung« bleiben vage, unsystematisch und schwer nachvollziehbar. Die »Qualitative Inhaltsanalyse« hingegen bietet als explizit theorie- und regelgeleitete Analyse die Möglichkeit einer systematischen, strukturierten Arbeit mit unterschiedlichstem sprac
...
Wahr oder wahrscheinlich? Über die Risiken und Nebenwirkungen der Unstatistik
Bonn: Bundeszentrale für politische Bildung (bpb), Sonderausg. (2015), 211 pp.
Participatory Visual and Digital Research in Action
London; New York: Routledge (2015), 296 pp.
ICTs for Monitoring and Evaluation of Peacebuilding Programmes
Search for Common Ground (2014), 43 pp.
"The paper focuses on exploring the application of the following ICTs: mobile technology, social media, big data, the digitization of surveys, and tools to better visualize data. Each section outlines a series of resources and some advantages and drawbacks to utilizing the new technology for M&E pur
...
Der Fragebogen in der Sozialforschung
Konstanz; München: UVK (2014), 322 pp.
"Wie sieht ein guter Fragebogen in der Sozialforschung aus? Thomas Petersen kennt aus seiner Praxis als Projektleiter am Institut für Demoskopie in Allensbach alle Anforderungen, aber auch die Tücken. Ausführlich geht er auf Fragetypen und -techniken, Fragebogenlogik und -sprache sowie auf die Dr
...
Handbuch Online-Forschung: Sozialwissenschaftliche Datengewinnung und -auswertung in digitalen Netzen
Köln: Herbert von Halem Verlag (2014), 588 pp.
"Das Feld der Online-Forschung befindet sich im dynamischen Wandel. Die Weiterentwicklung der Analysemethoden, neue Auswertungsinstrumente und die wissenschaftliche Untersuchung des Social Web haben das Forschungsfeld verändert. Das Handbuch Online-Forschung bietet einen gut verständlichen Überbl
...
Content Analysis: Measuring the Success of Journalism Capacity Building
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
...
Do-It-Yourself Audience Research on a Shoestring
In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin: Plural Media Services; Media in Cooperation and Transition (MiCT) (2014), pp. 86-103
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better
...
Ratings Analysis: Audience Measurement and Analytics
Key Guides
New York; London: Routledge, 4th ed. (2014), xvi, 328 pp.
"This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience researchin recent years, Ratin
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Fragebogen: Ein Arbeitsbuch
Wiesbaden: Springer VS, 4. Aufl. (2014), 210 pp.
"Dieses Buch ist ein „Praxisbuch“ im wahrsten Sinne des Wortes. Es soll Forscherinnen und Forschern, die sich bei ihrer empirischen Forschungsarbeit sozialwissenschaftlicher Befragungen bedienen wollen, Hilfestellung geben bei der Entwicklung ihrer Fragebogen, ganz konkret und im Detail. In dem
...
Television Audiences Across the World: Deconstructing the Ratings Machine
Basingstoke; New York: Palgrave Macmillan (2014), xiv, 274 pp.
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Chichester, West Sussex: Wiley (2014), xiii, 295 pp.
Research Methods for Memory Studies
Edinburgh: Edinburgh University Press (2013), vi, 256 pp.
"This guide provides students and researchers with a clear set of outlines and discussions of particular methods of research in memory studies. It offers not only expert appraisals of a range of techniques, approaches and perspectives in memory studies, but also focuses on key questions of methodolo
...
Participatory Visual and Digital Methods
London, New York: Routledge (2013), 227 pp.
"Gubrium and Harper describe how visual and digital methodologies can contribute to a participatory, public-engaged ethnography. These methods can change the traditional relationship between academic researchers and the community, building one that is more accessible, inclusive, and visually appeali
...