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Authors & Publishers
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Methods applied
Journals
Output Type
Acerca del cine como medio expresivo
Valparaíso: Editorial Universidad de Valparaíso (2011), 252 pp.
Designs, Devices and Development: Audience Research as Creative Resource in the Making of an Afghan Radio Drama
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 132-153
"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust
...
Interkulturelle Medienkommunikation: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2011), 124 pp.
"Dieses kompakte Lehrbuch, entstanden in Masterkursen, führt in Kategorien und Fragestellungen zur internationalen Kommunikation, zu Modellen gesellschaftlicher Entwicklung, zum Vergleich von Mediensystemen, zur globalen Medienkultur und zu Trends interkultureller Transformation und Integration ein
...
La investigación en comunicación: Métodos y técnicas en la era digital
Barcelona: Gedisa (2011), 284 pp.
Rating the Audience: The Business of Media
London; New York: Bloomsbury Academic (2011), xvi, 272 pp.
"Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry.
...
El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guides
Buenos Aires: La Crujía (2011), 174 pp.
"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating
...
Oral History
New York: Oxford University Press (2011), viii, 186 pp.
"This title is part of the 'Understanding Qualitative Research' series, which is designed to provide researchers with authoritative guides to understanding, presenting, and critiquing analyses and associated inferences. There are three subareas in this series: Quantitative Research, Measurement, and
...
Qualitative Methoden der Medienforschung
Mannheim: Verlag für Gesprächsforschung (2011), 522 pp.
The Sage Handbook of Visual Research Methods
London et al.: Sage (2011), xxi, 754 pp.
"This 42 chapter volume represents the state of the art in visual research. It provides an introduction to the field for a variety of visual researchers: scholars and graduate students in art, sociology, anthropology, communication, education, cultural studies, women's studies, ethnic studies, globa
...
Métodos para conocer nuestras emisoras de radio: Cartografías regionales
Córdoba: Copy-Rápido (2011), 220 pp.
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
...
Media Talk: Conversation Analysis and the Study of Broadcasting
Maidenhead; New York: Open University Press (2010), xii, 185 pp.
"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast
...
Audience Research for Campus Radio Stations
Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS); Panos West Africa (2010), 81 pp.
Knowing and Researching Your Audience
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
...
Del ágora al rating: La investigación y medición de audiencias
México, DF: Cámara de Diputados; Porrúa (2010), 203 pp.
Audience Research Methods Approach to Local Radio Stations: With Particular Reference to Non-Commercial Local Christian Radio Stations in Norway
Saarbrücken: VDM Verlag Müller (2010), 45 pp.
"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
...
Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
