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Métodos de investigación social
Quito: CIESPAL, 2nd ed. (2008), 580 pp.
Ethnographic Action Research Training Handbook
Key Guides
Queensland: Queensland University of Technology (2008)
"Ethnographic Action Research is a methodology that combines research with project development. It has been designed for Information and Communication Technology (ICT) initiatives. This handbook is designed to train EAR researchers to continually develop and deepen their understandings of communicat
...
Grundkurs Fernsehanalyse
Paderborn: Fink (2008), 237 pp.
Media Discourse: Representation and Interaction
Edinburgh: Edinburgh University Press (2007), vi, 198 pp.
"Within media and cultural studies, the study of media texts is dominated by an exclusive focus on representation. This book adds long overdue attention to social interaction. The book is divided into two sections. The first outlines key theoretical issues and concepts, including informalisation, ge
...
Handbook on Radio and Television Audience Research
Key Guides
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
Visual Methodologies: An Introduction to the Interpretation of Visual Materials
London et al.: Sage, 2nd ed. (2007), xvi, 287 pp.
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe
...
Global Media Discourse: A Critical Introduction
London: Routledge (2007), viii, 188 pp.
"Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and ente
...
Genre Studies in Mass Media: A Handbook
Hoboken: Sharpe (2007), xiv, 258 pp.
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input
Watertown: Pathfinder International (2006), 12 pp.
"The primary advantage of in-depth interviews is that they provide much more detailed information than what is available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information—people may feel more comfortable having a
...
Medieninhalte: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2006), 279 pp.
"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh
...
Pequeño manual de encuestas de opinión pública
Buenos Aires: La Crujía (2006), 190 pp.
The Trouble with Community Radio Research, Or, How Methodological Setbacks Can Inform Theoretical Development
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 2 (2006), pp. 1-14
"Participatory research design appears as an attractive option in the study of community media organisations. It puts the generation of the research question, the design of data collection methods, and the analysis of the results in the hands of the researched. This approach can demystify the resear
...
Statistik für Kommunikationswissenschaftler
Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.
A Quick Guide to Audience Research
Key Guides
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Media Discourses: Analysing Media Texts
Maidenhead: Open University Press (2005), x, 206 pp.
The 'Most Significant Change' (MSC) Technique: A Guide to its Use
Cambridge (UK); Hastings (AU): [authors] (2005), 104 pp.
"This publication is aimed at organisations, community groups, students and academics who wish to use MSC to help monitor and evaluate their social change programs and projects, or to learn more about how it can be used. The technique is applicable in many different sectors, including agriculture, e
...
