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Language
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Countries
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Media focus
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Methods applied
Journals
Output Type
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
"The purposes of this checklist are to guide evaluators in determining when qualitative methods are appropriate for an evaluative inquiry and factors to consider (1) to select qualitative approaches that are particularly appropriate for a given evaluation’s expected uses and answer the evaluation
...
Dictionnaire d'analyse du discours
Paris: Seuil (2002), 661 pp.
"L'Analyse du discours est une nouvelle discipline apparue dans les années soixante, et qui se trouve aujourd'hui au cœur de l'ensemble des sciences humaines et sociales. Son objet, le «discours», n'est rien d'autre que le langage lui-même, considéré comme activité en contexte, construisant
...
Medieninhaltsforschung: Grundlagen, Methoden, Anwendungen
Konstanz: UVK (2002), 212 pp.
Grundkurs Filmanalyse
München: Fink (2002), 222 pp.
Methods – Survey Guidelines: A Guide to Implementation of the Household Survey
Washington, DC: World Vision (2002), 115 pp.
"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve
...
Encuestas y opinión pública: Aspectos metodológicos. Un manual para políticos y periodistas
Buenos Aires: Edivern; Konrad-Adenauer-Stiftung (KAS) (2002), 191 pp.
Programación televisiva: Un modelo de análisis instrumental
Buenos Aires: La Crujía (2002), 249 pp.
Know Your Audience: Increasing Readership and Advertising Through Market Research
Washington, DC: International Center for Journalists (ICFJ) (2001), 51 pp.
"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p
...
El diagnóstico participativo
Quito: Abya-Yala, 2nd ed. (2001), 256 pp.
Visual Methods in Social Research
London et al.: Sage (2001), xvi, 201 pp.
"This book aims to provide a brief account of some of the ways in which social scientists can incorporate visual images (of various kinds) into their research, together with a discussion of why they might wish to. The emphasis is very much on the use of visual materials as one among several research
...
Der Fragebogen: Datenbasis, Konstruktion und Auswertung
Opladen: Leske und Budrich (2001), 109 pp.
Pesquisa em comunicação
São Paulo: Edições Loyola, 6th ed. (2001), 171 pp.
Training Course in Audience Research for Community Radio Stations
Hilversum: Radio Nederland Training Centre (RNTC) (2001), 78 pp.
"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings a
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Media Research Methods: Measuring Audiences, Reactions and Impact
London: Sage (2000), 314 pp.
Prospects for Rural Radio in Africa: Strategies to Relate Audience Research to the Participatory Production of Radio Programmes
In: African Broadcast Cultures: Radio in Transition
Oxford: James Currey Publishers (2000), pp. 42-71
