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Countries
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Journals
Output Type
Mediennutzung: Mediaforschung, Medienfunktion, Nutzungsmuster
Konstanz: UVK, 2nd revised ed. (2004), 278 pp.
"Ethnography is a form of research that can give grant makers — and, often, grantees — a close, nuanced, and evolving look at an organization, a culture, or a process of change. Trained as participant observers, ethnographers work from a vantage point that is both inside and outside the object o
...
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Making Sense of Focus Group Findings: A Systematic Participatory Analysis Approach
Washington, DC: Academy for Educational Development (AED) (2003), 160 pp.
Media Monitoring Manual
Key Guides
London: Media Diversity Institute (2003), 108 pp.
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring
...
"The purposes of this checklist are to guide evaluators in determining when qualitative methods are appropriate for an evaluative inquiry and factors to consider (1) to select qualitative approaches that are particularly appropriate for a given evaluation’s expected uses and answer the evaluationâ
...
Methods – Survey Guidelines: A Guide to Implementation of the Household Survey
Washington, DC: World Vision (2002), 115 pp.
"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve
...
Medieninhaltsforschung: Grundlagen, Methoden, Anwendungen
Konstanz: UVK (2002), 212 pp.
Programación televisiva: Un modelo de análisis instrumental
Buenos Aires: La Crujía (2002), 249 pp.
Encuestas y opinión pública: Aspectos metodológicos. Un manual para políticos y periodistas
Buenos Aires: Edivern; Konrad-Adenauer-Stiftung (KAS) (2002), 191 pp.
Dictionnaire d'analyse du discours
Paris: Seuil (2002), 661 pp.
"L'Analyse du discours est une nouvelle discipline apparue dans les années soixante, et qui se trouve aujourd'hui au cœur de l'ensemble des sciences humaines et sociales. Son objet, le «discours», n'est rien d'autre que le langage lui-même, considéré comme activité en contexte, construisant
...
Grundkurs Filmanalyse
München: Fink (2002), 222 pp.
Visual Methods in Social Research
London et al.: Sage (2001), xvi, 201 pp.
"This book aims to provide a brief account of some of the ways in which social scientists can incorporate visual images (of various kinds) into their research, together with a discussion of why they might wish to. The emphasis is very much on the use of visual materials as one among several research
...
Know Your Audience: Increasing Readership and Advertising Through Market Research
Washington, DC: International Center for Journalists (ICFJ) (2001), 51 pp.
"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p
...
Pesquisa em comunicação
São Paulo: Edições Loyola, 6th ed. (2001), 171 pp.
El diagnóstico participativo
Quito: Abya-Yala, 2nd ed. (2001), 256 pp.