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Journals
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Web-Monitoring: Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
Konstanz: UVK (2010), 412 pp.
Audience Research Methods Approach to Local Radio Stations: With Particular Reference to Non-Commercial Local Christian Radio Stations in Norway
Saarbrücken: VDM Verlag Müller (2010), 45 pp.
"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
...
Del ágora al rating: La investigación y medición de audiencias
México, DF: Cámara de Diputados; Porrúa (2010), 203 pp.
Knowing and Researching Your Audience
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
...
Creating Knowledge for Action: The Case for Participatory Communication in Research
Development in Practice, volume 19, issue 4-5 (2009), pp. 665-677
"This article makes a case for using participatory communication in research. It introduces participatory communication as a citizen-led approach to both creating and expressing knowledge; within research this means that researchers are not simply responsible for generating information and communica
...
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Digital Tools in Media Studies: Analysis and Research. An Overview
Bielefeld: transcript Verlag (2009), 191 pp.
Communication Research: Techniques, Methods and Applications
Key Guides
Cape Town: Juta, 2nd ed. (2009), 460 pp.
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government,
...
L'analyse des sites internet: Une radiographie du cyberesp@ce
Bruxelles: De Boeck (2009), 335 pp.
Erros nas pesquisas eleitorais e de opinião
Rio de Janeiro: Editora Record (2009), 190 pp.
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
Twelve Years of Measuring Linguistic Diversity in the Internet: Balance and Perspectives
Paris: UNESCO (2009), v, 56 pp.
"FUNREDES and Union Latine have designed an original research method to measure linguistic diversity in cyberspace. The aim was to use search engines and a sample of word-concepts to measure the proportionate presence of these concepts in their various linguistic equivalences (in Latin languages, En
...
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
...
Action Research and New Media: Concepts, Methods and Cases
Cresskill, New Jers.: Hampton Press (2009), xviii, 273 pp.
Manual for Measuring ICT Access and Use by Households and Individuals
Geneva: ITU (2009), 114 pp.
Gestão da comunicação: Epistemologia e pesquisa teórica
São Paulo: Paulinas (2009), 222 pp.
Indigenous Methodologies: Characteristics, Conversations, and Contexts
Toronto; Buffalo; London: University of Toronto Press (2009), 201 pp.
Empirische Kommunikationsforschung
Konstanz: UVK (2009), 253 pp.
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
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