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Journals
Output Type
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
...
Métodos e técnicas de pesquisa em comunicação
São Paulo: Atlas, 2nd ed. (2009), xxiv, 380 pp.
L'analyse des sites internet: Une radiographie du cyberesp@ce
Bruxelles: De Boeck (2009), 335 pp.
Performance Audit Handbook: Routes to Effective Evaluation
RAND Europe (2009), xi, 208 pp.
Gestão da comunicação: Epistemologia e pesquisa teórica
São Paulo: Paulinas (2009), 222 pp.
Arab News and Conflict: A Multidisciplinary Discourse Study
Amsterdam: John Benjamins Publishing Company (2009), 238 pp.
"Drawing on socio-political-linguistic approaches combined with real-case studies, the author offers a unique discourse analysis model for analysing politically sensitive language in the media. The focus in this study is on the Arab media discourse in times of conflict with Israel and the US, spanni
...
Action Research and New Media: Concepts, Methods and Cases
Cresskill, New Jers.: Hampton Press (2009), xviii, 273 pp.
Twelve Years of Measuring Linguistic Diversity in the Internet: Balance and Perspectives
Paris: UNESCO (2009), v, 56 pp.
"FUNREDES and Union Latine have designed an original research method to measure linguistic diversity in cyberspace. The aim was to use search engines and a sample of word-concepts to measure the proportionate presence of these concepts in their various linguistic equivalences (in Latin languages, En
...
Digital Tools in Media Studies: Analysis and Research. An Overview
Bielefeld: transcript Verlag (2009), 191 pp.
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
Indigenous Methodologies: Characteristics, Conversations, and Contexts
Toronto; Buffalo; London: University of Toronto Press (2009), 201 pp.
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
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L'audience
Paris: CNRS Editions (2009), 184 pp.
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public
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Manual for Measuring ICT Access and Use by Households and Individuals
Geneva: ITU (2009), 114 pp.
Creating Knowledge for Action: The Case for Participatory Communication in Research
Development in Practice, volume 19, issue 4-5 (2009), pp. 665-677
"This article makes a case for using participatory communication in research. It introduces participatory communication as a citizen-led approach to both creating and expressing knowledge; within research this means that researchers are not simply responsible for generating information and communica
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Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
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Empirische Kommunikationsforschung
Konstanz: UVK (2009), 253 pp.
Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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