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Film- und Fernsehanalyse

Stuttgart: Metzler, 2nd ed. (1996), vii, 228 pp.
"Esta publicación es una introducción de fácil lectura a los principios básicos del debate en grupo y ofrece a los moderadores consejos concretos para organizarlo." (commbox)

Measuring Media Audiences

London; New York: Routledge (1994), xiii, 202 pp.
Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.
"Analizar el discurso radiofónico es preguntarse de qué maneras los emisores construyen con palabras y sonidos una realidad que ofrecen a sus receptores hecha información, música, entretenimiento, opinión, propaganda [...] Abordamos las tres dimensiones centrales del discurso radiofónico que d ... more
"The advantages and disadvantages of a wide range of research methods are assessed, and guidance is given on how to decide exactly what information is necessary, and how to obtain it, given the resources of time, personnel, and money available. Illustrated with actual examples from the experience of ... more
Describes simple, low-cost techniques for the effective collection of social and economic information, addressing such issues as study design, management and information, fieldworker selection, training and supervision.
""Visual Anthropology: Photography as a Research Method" is a classic and influential book by John Collier, Jr. and Malcolm Collier that teaches how to use photography as a scientific tool in anthropological research. The book focuses on developing thorough observation skills and outlines methods fo ... more