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"The primary advantage of in-depth interviews is that they provide much more detailed information than what is available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information—people may feel more comfortable having a ... more

A Quick Guide to Audience Research

Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que ... more
"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh ... more
"Participatory research design appears as an attractive option in the study of community media organisations. It puts the generation of the research question, the design of data collection methods, and the analysis of the results in the hands of the researched. This approach can demystify the resear ... more

Statistik für Kommunikationswissenschaftler

Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.
"This publication is aimed at organisations, community groups, students and academics who wish to use MSC to help monitor and evaluate their social change programs and projects, or to learn more about how it can be used. The technique is applicable in many different sectors, including agriculture, e ... more
"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu ... more
"This field guide is based on an approach to doing team-based, collaborative qualitative research that has repeatedly proven successful in research projects sponsored by Family Health International (FHI) throughout the developing world. With its straightforward delivery of information on the main qu ... more
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w ... more
"Virtual Methods offers a detailed exploration of the problems and opportunities surrounding Internet-based research. Can offline and online observations be combined? Are online interviews able to produce high quality data? How does a researcher sort through the vast mass of material available? From ... more
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’ ... more
"This handbook provides a simple, easy to follow step-by-step procedure to plan, conduct and analyze Participatory Rural Communication Appraisal (PRCA) with communities in order to design effective communication programmes. It specifies the appropriate attitudes and behaviors required for the succes ... more
"Ethnography is a form of research that can give grant makers — and, often, grantees — a close, nuanced, and evolving look at an organization, a culture, or a process of change. Trained as participant observers, ethnographers work from a vantage point that is both inside and outside the object o ... more
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring ... more