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Language
Document type
116
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Handbook on Radio and Television Audience Research
Key Guides
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
Genre Studies in Mass Media: A Handbook
Hoboken: Sharpe (2007), xiv, 258 pp.
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
Pequeño manual de encuestas de opinión pública
Buenos Aires: La Crujía (2006), 190 pp.
Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input
Watertown: Pathfinder International (2006), 12 pp.
"The primary advantage of in-depth interviews is that they provide much more detailed information than what is available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information—people may feel more comfortable having a
...
A Quick Guide to Audience Research
Key Guides
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
The Trouble with Community Radio Research, Or, How Methodological Setbacks Can Inform Theoretical Development
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 2 (2006), pp. 1-14
"Participatory research design appears as an attractive option in the study of community media organisations. It puts the generation of the research question, the design of data collection methods, and the analysis of the results in the hands of the researched. This approach can demystify the resear
...
Statistik für Kommunikationswissenschaftler
Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.
Medieninhalte: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2006), 279 pp.
"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh
...
Communication Impact: Designing Research That Matters
Lanham: Rowman & Littlefield (2005), x, 278 pp.
"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu
...
The 'Most Significant Change' (MSC) Technique: A Guide to its Use
Cambridge (UK); Hastings (AU): [authors] (2005), 104 pp.
"This publication is aimed at organisations, community groups, students and academics who wish to use MSC to help monitor and evaluate their social change programs and projects, or to learn more about how it can be used. The technique is applicable in many different sectors, including agriculture, e
...
Audience Research Made Easy
Arts Victoria and the Australia Council (2005), v, 72 pp.
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w
...
Qualitative Research Methods: A Data Collector’s Field Guide
Research Triangle Park, North Carol.: Family Health International (FHI) (2005), viii, 120 pp.
"This field guide is based on an approach to doing team-based, collaborative qualitative research that has repeatedly proven successful in research projects sponsored by Family Health International (FHI) throughout the developing world. With its straightforward delivery of information on the main qu
...
Virtual Methods: Issues in Social Research on the Internet
Oxford: Berg (2005), xiii, 242 pp.
"Virtual Methods offers a detailed exploration of the problems and opportunities surrounding Internet-based research. Can offline and online observations be combined? Are online interviews able to produce high quality data? How does a researcher sort through the vast mass of material available? From
...
Media Discourses: Analysing Media Texts
Maidenhead: Open University Press (2005), x, 206 pp.
Methods in Development Research: Combining Qualitative and Quantitative Approaches
Rugby, Warwickshire: ITDG Publishing (2005), xiii, 290 pp.
Perfect Match? Qualitative Audience Research and the Community Media Sector
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 1 (2005), pp. 13-24
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’
...
Participatory Rural Communication Appraisal: Starting with the People. A Handbook
Key Guides
Rome; Harare: FAO; SADC Centre of Communication for Development, 2nd ed. (2004), 160 pp.
"This handbook provides a simple, easy to follow step-by-step procedure to plan, conduct and analyze Participatory Rural Communication Appraisal (PRCA) with communities in order to design effective communication programmes. It specifies the appropriate attitudes and behaviors required for the succes
...
