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Journals
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Analyzing Media Messages: Using Quantitative Content Analysis in Research
New York; London: Routledge, 4th ed. (2019), ix, 224 pp.
"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
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How to Analyze Social Media? Assessing the Promise of Mixed-Methods Designs for Studying the Twitter Feeds of PMSCs
International Studies Perspectives, volume 20, issue 2 (2019), pp. 188-200
"Social scientists and international relations scholars are increasingly analyzing data collected from Twitter or Facebook to examine political processes in which social media are used. The sheer amount of web 2.0 data and its heterogeneity (including text, photos, and videos), however, pose challen
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The Palgrave Handbook of Methods for Media Policy Research
Key Guides
Cham: Palgrave Macmillan (2019), xxvi, 681 pp.
"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals
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In Search of the Optimal Mode for Mobile Phone Surveys in Developing Countries: A Comparison of IVR, SMS, and CATI in Nigeria
Survey Research Methods, volume 13, issue 3 (2019), pp. 305-318
"Mobile phone surveys are increasingly prevalent in low- and middle-income countries. The main modes include computer-assisted telephone interviewing (CATI), interactive voice response (IVR), and short message service (SMS, or text messaging). But there is surprisingly little research to guide resea
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Applying Indigenous Research Methods: Storying with Peoples and Communities
New York; London: Routledge (2019), xxvii, 166 pp.
"Applying Indigenous Research Methods focuses on the question of “How” Indigenous Research Methodologies (IRMs) can be used and taught across Indigenous studies and education. In this collection, Indigenous scholars address the importance of IRMs in their own scholarship, while focusing conversa
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Media Research Methods: Audiences, Institutions, Texts
Key Guides
London: Palgrave Macmillan, 2nd ed. (2018), xiv, 385 pp.
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be
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European Video Measurement Matrix: A Robust View of Industry Metrics
FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.
"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
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Can Machine Learning Help Us Measure the Trustworthiness of News?
Washington, DC: IREX (2018), 34 pp.
"IREX partnered with Lore.Ai to test whether machine learning software can automatically detect news articles that contains journalists’ own opinions. This matters because impartial, fact-based news is a powerful indicator for the quality of media and the vibrancy of an information ecosystem. A te
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A Guide to Conducting Research in Emerging Markets
GeoPoll (2018), 31 pp.
"This free, 30-page report from GeoPoll is an in-depth guide to methods of market research and best practices for conducting survey research in hard to reach areas of the world. GeoPoll experts share knowledge gained through years of engaging consumers in emerging markets across the world, with spec
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Qualitative Communication Research Methods
Los Angeles et al.: Sage, 4th ed. (2018), xix, 494 pp.
"Qualitative Communication Research Methods introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions
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For the Attention of African Media Scholars: An Introduction to Critical Discourse Analysis
In: The Palgrave Handbook of Media and Communication Research in Africa
Cham: Palgrave Macmillan (2018), pp. 465-482
"What this chapter does is to see critical disourse analysis (CDA) as a method of critical enquiry in communication research that is beyond traditional academic analysis. The chapter looks at CDA as a Western-originated paradigm of social enquiry with a difference. As I will discuss in subsequent se
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Qualitative Inhaltsanalyse: Methoden, Praxis, Computerunterstützung
Weinheim; Basel: Beltz Juventa, 4. Aufl. (2018), 240 pp.
"Dieses Lehrbuch bietet eine methodisch fundierte, verständliche und anwendungsbezogene Anleitung zur inhaltsanalytischen Auswertung qualitativer Daten. Dabei werden drei Varianten qualitativer Inhaltsanalyse ausführlich vorgestellt: die inhaltlich strukturierende, die evaluative und die typenbild
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Digital Stories as Data
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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Inhaltsanalyse
Konstanz: UVK, 3., völlig überarb. Aufl. (2017), 292 pp.
"Patrick Rössler führt Schritt für Schritt und anhand einer Beispielstudie in das Handwerk der quantitativ-standardisierten Inhaltsanalyse ein. Ein Muster-Codebuch mit entsprechenden Kategorien dient dabei als Prototyp für eigene Untersuchungen. Die dritte Auflage wurde grundlegend überarbeitet
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Die Beobachtung als Methode in der Kommunikations- und Medienwissenschaft
Konstanz: UVK, 2., völlig überarb. Aufl. (2017), 168 pp.
Qualitative Medienfoschung: Ein Handbuch
Konstanz: UVK, 2nd ed. (2017), 642 pp.
"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We
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Manuel d'observation des médias pendant la période électorale: Un guide d'observation à l'attention des médias et des missions d'observation électorales
Arcata, Calif.: Internews (2017), 131 pp.
"Ce manuel a pour but d’accompagner les missions d’observation électorale dans leur mission de surveillance des contenus médiatiques et des discours politiques, la qualité du discours des acteurs politiques et le comportement des médias dans une période clé de la vie démocratique. Il donn
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Integrative Framing Analysis: Framing Health Through Words and Visuals
London: Routledge (2017), x, 170 pp.
"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then
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"Ideally, a survey should gather data on every single person in the target population. For example, a survey about learning outcomes at a small school could track the test scores of every student. Collecting data on everyone in the target population is the best case scenario, since it ensures that e
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