"Social scientists and international relations scholars are increasingly analyzing data collected from Twitter or Facebook to examine political processes in which social media are used. The sheer amount of web 2.0 data and its heterogeneity (including text, photos, and videos), however, pose challen
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ges which analysts frequently seek to overcome through a mixed method approach relying on both quantitative and qualitative methods. This article discusses the advantages and limits of using mixed methods for analyzing social media. We show how the shortcomings of quantitative methods such as sentiment analysis and data mining can be remediated by qualitative content methods in a study of the Twitter activity of private military and security companies (PMSCs)." (Abstract)
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"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
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ons that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts." (Publisher description)
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"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
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oss the region and open up a dialogue on how metrics should evolve over time to serve the interests of brands and premium video providers alike." (Page 2)
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"What this chapter does is to see critical disourse analysis (CDA) as a method of critical enquiry in communication research that is beyond traditional academic analysis. The chapter looks at CDA as a Western-originated paradigm of social enquiry with a difference. As I will discuss in subsequent se
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ctions, CDA is concerned with the issues of inequality, management of power relations among elites, ideology and dominance expressed in linguistic forms. Following Fairclough (2016), Van Dijk (1993) and Resigl and Wodak (2016), CDA seeks to correct the ills of the society. It is a social movement that aims to correct the injustice meted against the poor and the powerless by deploying the power of language to draw attention to the issues of inequality, injustice and exploitation. As a method of critical enquiry, CDA is a level above a theory or research methodology. Why is this important for communication research in sub-Saharan Africa? Sub-Saharan Africa is faced with challenges related to governance, poverty, corruption and a host of other areas. The media itself is not insulated from these challenges. Studies by Williams (2014), Wasswa and Kakooza (2011), Ladamo and Skjerdal (2010), Yusha’u (2009, 2010a) and Skjerdal (2010), have shown how corruption, “freebees” and other forms of bribery plague the media industries in sub-Saharan Africa. To understand the causes of these challenges and how to solve them, CDA is a major platform." (Page 466)
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"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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asic site metrics using Google Analytics; Digging deeper into the data to identify your reach in specific geographic areas; Organizing your topics or stories into a database, from which you then search for the impact of those specific topics and stories." (Summary)
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"IREX partnered with Lore.Ai to test whether machine learning software can automatically detect news articles that contains journalists’ own opinions. This matters because impartial, fact-based news is a powerful indicator for the quality of media and the vibrancy of an information ecosystem. A te
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am of professional media evaluators trained machine learning software to find examples of news articles that contain opinions from a body of over 1,200 online Mozambican news articles. The software identified articles that contained opinions with 95% accuracy. This accuracy was achieved after only 16 rounds of training the software, and anecdotes from the team suggest that the software’s accuracy noticeably improved after only about 20 minutes of “training”. The results have promising implications to improve efficiency, scale, and consistency of traditionally manual and time-consuming media monitoring efforts, such as helping projects target resources more effectively to support journalists whose articles are flagged by the software. The process also surfaced valuable lessons about limitations of applying machine learning to monitoring, evaluation, and learning (MEL) in global development contexts, such as reinforcing human bias or the need to invest in indigenous machine learning talent to apply these tools sustainably. The experiment was implemented in Mozambique, where IREX’s Media Strengthening Program (MSP, funded by the United States Agency for International Development) supports Mozambican professional and community journalists and their media platforms to provide high quality information to citizens." (Key findings, page 1)
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"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
"This free, 30-page report from GeoPoll is an in-depth guide to methods of market research and best practices for conducting survey research in hard to reach areas of the world. GeoPoll experts share knowledge gained through years of engaging consumers in emerging markets across the world, with spec
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ial considerations for countries within Africa. This reports includes information on methods and modes of research including: primary research; secondary research; surveys: pen-and-paper, CAPI (Computer Assisted Personal Interviewing), CAWI (Computer Assisted Web Interviewing), SMS (text message), USSD (Unstructured Supplementary Service Data), CATI (Computer Assisted Telephone Interviewing), IVR (Interactive Voice Response), non-mobile computer, mobile-web, mobile smartphone application; relative associated cost breakdowns." (Publisher description)
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"Qualitative Communication Research Methods introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions
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through writing a final report. Readers are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping readers make informed judgments about the significance and consequences of recent trends." (Publisher description)
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"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be
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tween them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research." (Publisher description)
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"The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on spec
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ific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research; Collection & Storage; Qualitative Approaches to Social Media Data; Quantitative Approaches to Social Media Data; Diverse Approaches to Social Media Data; Analytical Tools Social Media Platforms." (Publisher description)
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"Dieses seit Jahren bewährte Lehrbuch ist eine theoretisch fundierte Anleitung zur praktischen Durchführung von Inhaltsanalysen. Neben der Beschreibung von konventionellen Verfahren entwickelt Werner Früh eine „integrative Inhaltsanalyse“, die eine analytisch-deduktive mit einer interpretativ
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-induktiven Vorgehensweise verbindet. Darüber hinaus geht er auf die Stärken und Schwächen der computergestützten Inhaltsanalyse (CUI) ein. Das Buch enthält auch ein Kapitel zur Stichprobenziehung und zur Medienresonanzanalyse. Mit zahlreichen Abbildungen, Codierungsbeispielen und Übungsfragen am Ende jedes Kapitels." (Verlagsbeschreibung)
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"Ce manuel a pour but d’accompagner les missions d’observation électorale dans leur mission de surveillance des contenus médiatiques et des discours politiques, la qualité du discours des acteurs politiques et le comportement des médias dans une période clé de la vie démocratique. Il donn
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e également les outils nécessaires pour la surveillance d’accès équitable aux médias pour l’ensemble des candidats tant au niveau quantitatif qu’au niveau qualitatif. Au-delà du manuel et de l’observation électorale, l’objectif est de permettre aux médias de pouvoir mieux jouer leur rôle d’éducation civique et de servir d’espace public d’expression démocratique en République Démocratique du Congo." (Site web Internews.org)
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"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then
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demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together." (Publisher description)
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"Ideally, a survey should gather data on every single person in the target population. For example, a survey about learning outcomes at a small school could track the test scores of every student. Collecting data on everyone in the target population is the best case scenario, since it ensures that e
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verybody who matters to the survey is represented accurately. However, this is only possible if the population is small enough and the researchers have sufficient resources to reach out to everyone. This often is not the case, so researchers have to identify a subset of the population to survey. How you choose this subset of the target population is crucial to the quality of your data. The group must be carefully identified and representative of the larger population, else your data will not be useful for drawing inferences. If done right, survey sampling can save time and money while allowing you to draw interferences about a large group of people." (Introduction)
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"What is the purpose of your survey? What data are you looking to collect? How can you best collect that data? What sort of survey and research methodology should you use? How should you write the questions in your survey? Who should you survey? This ebook is designed to take you through these quest
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ions and help you design a survey that will give you high-quality data. Chapter 1 will help you think through the purpose, outcomes and indicators of your survey. Chapters 2 and 3 will help you determine what data collection method you should use, as well as whether you need a qualitative or quantitative survey. Chapters 4-8 address writing the questions in your survey — what you want to ask and best practices around how to ask it. Lastly, Chapter 9 covers all aspects of sampling your population — sampling methods, best practices, and a quick sample size formula." (Page 5)
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"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental prin
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ciples of market, opinion and social research in the context of the current legal frameworks and regulatory environments around the world. It supplants previous separate guidelines released by ESOMAR and GRBN in 2012 and 2014 respectively. It is a statement of global principles rather than a catalogue of existing regulations."
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"This report outlines the methodology and processes of the Radio Content Analysis Tool, a prototype developed by Pulse Lab Kampala to analyse public radio content in Uganda and explore its value for informing development of UN projects and programmes on the ground. It distills the technology behind
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the creation of the Radio Content Analysis Tool and presents the lessons learned along the way. The report also details the results of several pilot studies that were conducted together with partners from the Government, UN agencies and academia to understand the validity and value of unfiltered public radio discussions for development [...] By sampling different indigenous languages, types of broadcasters, and locations within Uganda, the pilot studies assess the potential uses of radio talk across five topics: perceptions towards refugees in Uganda, the impact of small-scale disasters on livelihoods, perceptions around the delivery of healthcare services, understanding the spread of infectious diseases, and monitoring the effectiveness of awareness raising radio campaigns." (Executive summary)
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"In a tracer study, data is collected and analysed repeatedly over time. For monitoring and evaluation purposes, tracer studies are often designed to track changes at individual level, following a development intervention. However, they might also focus on other units of analysis such as communities
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, organisations or policies. Tracer studies are most useful when change is intended to be long-term and significant." (Introduction)
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