"This Practical Guidance Note aims to demonstrate that media can play a crucial role in empowering vulnerable and marginalized groups. This can best be achieved if media support and media capacity development is directed in a way that enables the media to better respond to and reflect the informatio
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n and communication needs of these groups. This kind of media support can be called Communication for Empowerment. Communication for Empowerment is a critical driver for securing the necessary participation, ownership and accountability for achieving the MDGs. The Guidance Note explains Communication for Empowerment and its importance to poverty reduction. It identifies trends in the media, and highlights key opportunities and challenges, including the impact of liberalization and the ongoing struggle many media face in holding onto hard fought media freedoms. The Note underscores the particular importance of radio in Communication for Empowerment strategies because of its reach, accessibility to the poor and increasingly interactive character." (Abstract)
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"Los proyectos de desarrollo, en tanto acciones tendientes a poner en práctica los derechos humanos, requieren de intervenciones que tengan en cuenta la participación de las personas. Estos modelos participativos no pretenden únicamente lograr mejores resultados, sino convertirse en herramientas
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para el fortalecimiento de lo público, entendido como aquello que conviene a todos, para su dignidad. Lo público así entendido, necesita a su vez de una ciudadanía motivada y activa, capaz de crear cambios sociales cooperativamente. Ahora bien, nadie puede desear participar en lo que no conoce, por lo tanto, es impensable un proyecto de este tipo que no considere la dimensión comunicacional. Será necesario entonces que como comunicadores nos preguntemos: ¿Lograremos nuestros objetivos a través de proyectos que no tengan sentido para las personas implicadas? ¿Cómo llegar a poblaciones con diferentes culturas, diferentes contextos sociales, diferentes visiones de su “estar en el mundo”? Este segundo cuadernillo gira alrededor de estas preguntas, desde lo metodológico. Su objetivo fundamental es poner a disposición de los comunicadores herramientas de planificación que les permitan intervenir eficazmente en proyectos de desarrollo, cualquiera sea el rol que les toque desempeñar." (Presentación, página 7)
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"In the year 2006, it is estimated that 1.3 billion people world-wide still live in absolute poverty. Most are in developing countries, but poverty also reaches into industrialized regions, such as North America and Europe. The Millennium Development Goals (MDGs) set by the Member States of the Unit
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ed Nations strive to address critical poverty issues and solve some of the most pressing problems within the next decade. But will they be successful? Are citizens in donor countries fatigued by endless calls to arms? Is there really light at the end of the long, dark tunnel of inequality? Why have we not yet resolved the key problems? And have any poverty alleviation solutions of the past really worked?" (Page 1)
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"La relación entre comunicación y cultura es un binomio indisoluble, buscar una fórmula equitativa en el perfeccionamiento del mismo, asumir que la participación constituye una de las dimensiones principales de la sociedad de la información; o que la planificación de objetivos en los países e
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n desarrollo ha de estar presente en cada etapa que se aborde son, entre otros atractivos temas, objetivo del análisis de este provocador ensayo, que abre nuevas perspectivas de debate y sitúa la discusión en los fines más ambiciosos de la cooperación internacional al desarrollo." (Tapa posterior)
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"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not onl
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y piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm." (Publisher description)
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"These guidelines were written for DFID staff in need of advice on the monitoring and evaluating Information and Communication for Development (ICD) programmes. The guidelines introduce a range of approaches useful at various stages of a development programme. The guidelines are aimed at programmes
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involving: face-to-face communication or information activities such as counselling or extension visits; community-level communications such as theatre, role-playing, workshops, posters and other print materials; TV, radio, film and video; internet and email communications programmes; telecommunications-based projects. The guidelines are structured around the project cycle, with sections on: things to think about before you start; planning and budgeting; monitoring and evaluation at the start of your programme; methods for ongoing monitoring and evaluation; measuring impacts and outcomes at the end of your programme; the tools of good practice; sources of further information." (ELDIS)
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"This publication contains a collection of scripts and selected radio episodes that have been produced and distributed by ABC Ulwazi in Southern Africa. The scripts focus on social and health issues, and recognize that local communities are the key drivers of their own development. Each of the progr
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ammes, only partially presented, were produced with the systematic participation of community members and with a conscious effort to ensure easy adaptation of the original English versions to local languages. They attempt to demonstrate formats that combine information and education approaches to engage the public audience in critical development issues. The scripts of the three programmes included here promote poverty eradication, gender equality, and the prevention of HIV/AIDS. Each programme was produced to influence social change for economic growth and stability." (Introduction)
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