"To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communi
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cation and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examining early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies, they speculate how a framework accounting for power might contribute toward new directions and applications in the field. Instead of mourning the demise of development communication, this volume should provoke critical debate that will help us change our approaches to meet new challenges." (Publisher description)
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"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat
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ions benefit from means of networking, and opportunities to lobby or advocate on certain issues. Different methods of communicating can also influence policy decisions. 3. A strategic approach to communications will improve project success, and can provide a set of questions to assist in planning and implementation. By planning communications components of projects, and co-ordinating activities, considerable benefits can be gained. Although each initiative is different, there are generic issues to raise for all uses of communications. 4. The use of mass media such as television and radio can help fulfil a variety of development aims. Although not always appropriate, large and small mass media interventions can be considered. 5. A variety of alternative media offer a range of different options. Alternative media can give people a space to express themselves, and can provide relevant information. Examples include small-scale radio, indigenous cultural activities and drama, and e-mail discussion groups. 6. Participation and participatory approaches are a key part of good communications practice. All media give scope for some participatory input, and some can be successfully combined with other participatory methodologies." (Quick reference, page 3)
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"In Uganda, the development of communications materials has evolved from production orientated single-issue vertical project approaches to a process involving a broad-based programme arrangement working with a large stakeholder base. This assessment examined the various processes used in the develop
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ment of communications materials in Government of Uganda-UNICEF programmes. The assessment focused in particular on the influence of the various processes on stakeholder ownership and use and aimed to determine whether opportunity costs incurred by each process development method were justified. Methodology for the assessment involved the examination of all communications materials produced since the beginning of the restructured country programme and the categorization of these materials according to the process used in their development. Materials were categorized according to their specific purpose and considered the development in terms of initial organization Interviews with all those involved in materials development were conducted individually and in groups. A detailed analysis of six cases, each representing a category of material development, was then conducted. The findings of the assessment were presented as a series of tables which allowed for cross comparisons of the various methods used in the development of communications materials. The single most important element in the development of successful materials was the appropriate participation and involvement of the stakeholders. Participation which allowed transparency in decision making and clarity in accountability was most significant, underlining the importance of ownership of materials in the development process. The second significant finding of the study was the importance of choosing a process appropriate to the needs of the materials which are to be developed. Guidelines to assist in this choice were developed as part of the assessment. Another key issues which influenced the process of materials development were lack of effective facilitation in group process. The role of effective conceptualization was also examined. Those undertaking the assessment observed that the most successful materials development processes were those which began with a clear set of goals, objectives and activities. Recommendations of the assessment included the establishment of ‘facilitation unit’ within the UNICEF office, with counterparts in the government, to support the implementation of materials development." (Review by Noreen Prendiville, Kenya, cited from the "Annotated Bibliography of Evaluations in Africa": http://www.geocities.com/afreval/documents/education.htm, 10.04.2007)
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"Through accounts and analysis of specific projects across four continents, the authors show how communication has been used to mobilize societies, to facilitate democratic participation, and to help people acquire new knowledge and skills. The book focuses on community radio and video, and health c
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ommunication, with major sections on projects in Mexico, Colombia and the Philippines. Colin Fraser was one of the founders of the FAO communication section. Sonia Restrepo-Estrada has worked for a long time as a communication specialist for UNICEF in matters of health, nutrition and women's and children's rights." (InteRadio 1/98; Media Development 2/99)
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This publication is a reference tool for rural libraries and information professionals mainly in developing countries. The document suggests ways in which the performance and impact of rural ressource centres might be measured. Qualitative and quantitative standards are developed together with techn
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ical guidelines and performance measures of all sorts of rural library and information services.
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"Four years after its inception, Worldview International Foundation can look back on considerable achievements in the field of video training and production. Close to 150 video productions, more than 50 people trained in the use of video, 16 mm films that have reached an audience of several millions
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, assistance to media centres in a number of countries, international seminars, workshops and consultations - all under the leadership of the organisation's founder and Secretary General, Arne Fjørtoft. But the considerable and rapid growth of the organisation has also brought with it several problems that must be solved if Worldview International Foundation (WIF) shall be able to fullfill its idealistic and ambitious objectives." (Conclusions, page 7)
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