"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto
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rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11)
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"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can
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be effectively used to transform the society. Essentially this is a 'how to' book. Numerous media practitioners are not professionals in any way. They are teachers, pastors, social workers, community organizers and political activists. But they are aware of the influence of modern communications and they would like to improve their skills and widen their perspectives both in communication and with the media. The book is meant for them." (Back cover)
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"Based on literature research and personal experiences gained in Africa, this book pays attention to the cultural and educational aspects of communication for development in developing countries. The book addresses the many pitfalls of communication and the factors that have an influence on the effe
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ctiveness of communication. The first part of the book provides an overview of the changes of development strategies in the last few decades and describes the practice of communication for development in the field. The second part of the book discusses the intricate link between communication and culture and the way it influences the practice of interpersonal and mediated communication. Part three deals with media and their educational potential. The fourth part of the book pays attention to the steps involved in the planning and implementation/production of communication events, programs, and materials. The fourth part of the book pays special attention to the importance of pre-testing, monitoring, and evaluation in this process. A 25-item dictionary of concepts and a bibliography containing about 200 items are attached." (ERIC)
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"Communication for development programmes do not feature as a priority theme for most of the agencies, with the exception of UNESCO, UNICEF and FAO. UNICEF considers communication for development programmes as a priority. They have communication officers in almost all their field offices, most of th
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em with very substantial programmes. The most significant lacuna in the development machinery of the United Nations system is that the UNDP modalities of project execution do not provide scope for a communication dimension. There is, however, awareness and concern among United Nations agencies, universities, multilateral agencies and NGOs about the need for effective communication structures for attaining the desired objectives of development and humanitarian assistance programmes." (Executive summary, page v-vi)
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"The focus throughout is on "listening" to people, in order to learn from experiences. Oral testimony is considered in terms of oral history and oral artistry. The importance of listening is illustrated by a large number of entertaining case studies, drawn from both developed and developing countrie
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s, from a broad range of disciplines. The methodology is discussed, detailing the way in which development workers should be trained to listen. The four case studies illustrate practical applications where listening to oral testimonies has proved beneficial for project orientation and management." (www.participatorymethods.org)
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