Development Communication
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This publication is a reference tool for rural libraries and information professionals mainly in developing countries. The document suggests ways in which the performance and impact of rural ressource centres might be measured. Qualitative and quantitative standards are developed together with techn ... more
"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto ... more
"Communication for development programmes do not feature as a priority theme for most of the agencies, with the exception of UNESCO, UNICEF and FAO. UNICEF considers communication for development programmes as a priority. They have communication officers in almost all their field offices, most of th ... more
"Based on literature research and personal experiences gained in Africa, this book pays attention to the cultural and educational aspects of communication for development in developing countries. The book addresses the many pitfalls of communication and the factors that have an influence on the effe ... more
"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can ... more
"The focus throughout is on "listening" to people, in order to learn from experiences. Oral testimony is considered in terms of oral history and oral artistry. The importance of listening is illustrated by a large number of entertaining case studies, drawn from both developed and developing countrie ... more