"The book presents ideas and techniques which can be used to communicate, educate and train for Third World development. The material was developed from training workshops for trainers. The main purpose of the book is to make ways of communication more effective. This involves using design and illus
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tration materials and media that can be printed, reproduced or broadcast. It stresses low cost approaches." (CAMECO Media Forum)
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"In revisiting the field of communication planning for development, Alan Hancock takes an entirely fresh look at the territory first explored in his monograph Communication Planning for Development a decade ago, and evaluates what has been achieved since, in particular the practical outcomes of the
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planning framework that he proposed at that time. Working through a series of case-studies (which include the production of UNESCO's World Communication Report, the evolution of the International Programme for the Development of Communication, planning for radio and television development in Zambia, the growth of the COMNET international documentation network, and finally the changing perspectives of communication within UNESCO itself), the author analyses the potential and record of communication planning in building up institutions, networks and communication systems, and explores the extent to which a planned approach can help in the development of ideas and concepts. He is well placed to undertake such a voyage of rediscovery, as he has been an observer of many of the cases explored in this book, and often a participant." (Back cover)
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"This book provided the best synthesis of social marketing and social mobilization theory and practice in international development, as it stood in the 1990s. At the time it was written, no other source provided such a comprehensive review backed-up by extremely useful bibliographies as well as proj
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ect data from major development sectors - health, population, nutrition, AIDS prevention, etc. It is of broad interest to various categories of readers: aid agency officials, frontline communication/development planners and particularly academics seeking a "real-world" summary of experiences in specialized seminars and training programs." (https://www.goodreads.com)
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"The book covers three main themes: 1. the relationship of interdependence between culture, education and communication; 2. the need for participatory processes in sustainable development, and 3. the crucial importance of culturally appropriate communication systems and approaches to education and t
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raining. These themes are discussed from a general, rather theoretical perspective in the first two chapters. The rest of the book has these themes recurring in discussions of specific development strategies, perception studies, and the various media used for development." (https://www.ircwash.org/resources)
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"Médias et développement" est destiné à tous ceux qui désirent appréhender les réalités de la géographie de l'information, à échelle tant planétaire, que nationale ou régionale. Jacques Barrat insiste sur le fait que cette géographie est une géographie des inégalités Nord-Sud, Nord-
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Nord et Sud-Sud… Après avoir montré que, dans les zones de sur-développement économique, le processus de développement était allé de pair avec celui des médias, l'auteur s'interroge sur les raisons des retards qu'on peut constater dans les aires marquées par le sous-développement. Enfin, il constate que les médias ont échoué dans le rôle de catalyseur du développement, qui leur avait été imparti dans les années soixante-dix par les tenants d'un tiers-mondisme aujourd'hui de plus en plus dépassé et décrié." (Description de la maison d'édition)
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"This book records and interprets, in a narrative form, how groups of villagers and fisherfolk in Manila (Philippines), in West Bengal and Tamil Nadu (India) and in the states of Tlaxacala, Oaxaca and Michoacan and in a suburb of Mexico City (all in Mexico) tried to bring about social change through
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what one may call "people's communication". "People's communication" is a mode of communication which depends for its efficacy on people's energies rather than on technology." (Introduction)
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"Feria Internacional del Libro Guadalajara pone en sus manos el trabajo del certamen video Fil video, de la Primera Bienal México '90, del Departamento de Televisión y Video de la Universidad de Guadalajara y de la Unidad de Producciones Audiovisuales del Consjeo Nacional para la Cultura y las Art
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es. Nos es alentador presentar la primera videografÃa latinoamericana, como muestra del interés y esfuerzo, como respuesta de los videastas por dar a conocer lo que han producido en los dos últimos años." (Página 5)
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